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https://racer.com/2021/06/02/indy-500-tv-rating-hits-5-year-high/
Indy 500 TV rating hits 5-year high
Jake Galstad/Motorsport Images
2.7k
By Marshall Pruett | June 2, 2021 11:40 AM ET
Sunday’s Indianapolis 500 was a hit with fans as Helio Castroneves
scored his fourth win at the Indianapolis Motor Speedway, and it also
resonated with viewers on NBC who gave the event its best ratings in
five years.
Using the modern Total Audience Delivery metric which includes the
combined television and live streaming audience, the Indy 500 produced
5.581 million viewers, up from 2020’s disappointing 3.692 million.
The year-to-year audience increase of 51.1 percent reflects the
excitement offered by the race where the unheralded Meyer Shank Racing
team pulled off an upset for the ages. With the close race to the
checkered flag and joyful celebration by Castroneves and his team,
viewership peaked at 7.129 million.
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NBA basketball was directly competing. I believe there were other events
also. Sports Media Watch predicted 4.4 million so I think these numbers
are very solid.
It also shows a nice post-2020 resurgence which not all sporting events
have enjoyed
The Indy 500 was also directly competing with US Mens soccer first
meaningful friendly in over a year. Not a big deal for some but it did
happen. Luckily I watched the 500 1st, since ESPN's breaking news ticker
during the match would have spoiled the results. Sidenote: it's good
that the 500 is regaining enough prominence that ESPN even used the
breaking news ticker for it.
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