A new Halloween-themed commercial for Twix candy bars that features a cross-dressing child had social media fuming on Wednesday.
In the ad, a young boy in a princess dress opens his front door to find
a mysterious new nanny — a goth-looking witch — on his doorstep. When
some neighborhood girls question why the boy is wearing a costume when
it “isn’t Halloween yet,” he looks sad.
Immediately after, the pair visit a park where a bigger boy asks the cross-dressing child why he’s dressed “like a girl.” When the boy
answers, “dressing like this makes me feel good,” the ostensible bully
responds that he and his nanny “look weird.”
At that point, in a sequence that suggests violence against minors is a reasonable response to having a different point of view over
transgender ideology, the nanny uses her magic power to call up a wind
storm to blow the bigger boy away. The implication is that he may be
At no point does the ad show or mention a Twix candy bar.
The popular social media account Libs of Tiktok shared the ad,
immediately drawing outraged responses.
Best-selling author J.D. Vance, who is currently running for a Senate
seat in Ohio, retweeted the video, saying, “These people ruin
Chris Buskirk, editor of the conservative journal American Greatness,
warned, “They want your children and they will stop at nothing to get
Conservative pundit and blogger Samuel Sey noted, “This ad supports two separate kinds of child abuse.”
Finally, Southern Baptist pastor and professor Denny Burk tweeted, “So
the message is this. 1. Lie to children about how God made them. 2.
Anyone who opposes this lie is by definition a villain. 3. It’s funny
to destroy the people who oppose the lies. I don’t do boycotts, but
this one is actually making me reconsider.”
Transgender propaganda has become more ubiquitous in corporate
marketing in recent years.
As The Daily Wire previously reported, in 2019, razor company Gillette
featured a dad teaching his daughter who believes she’s a boy how to
shave her face.
“Growing up, I was always trying to figure out what kind of man I want
to become and I’m still trying to figure out what kind that I want to
become,” teen trans activist Samson Bonkeabantu Brown says in the
video. The commercial closes with the company’s iconic tagline, made
ironic by its new political agenda, “The best a man can get.”
Two years before, soap company Dove unveiled a new campaign, titled
“Real Moms,” in which a man is numbered among the mothers.
The opening text of the ad states, “Moms are redefining what it means
to be a ‘good mom.’”
The camera then cuts to a male-to-female trans person standing with a
woman. He says of their son, “We are both his biological parents. You
get people that are like, ‘What do you mean? You’re the mom?’ We’re
like, ‘Yep. We’re both gonna be moms.’”