https://nypost.com/2022/11/03/don-lemons-new-show-cnn-this-morning-bombs- in-debut/
CNNs flashy new morning show co-hosted by Don Lemon, Poppy Harlow and Kaitlan Collins bombed in its debut episode on Tuesday.
Despite heavy promotion from the network, CNN This Mornings first show drew a mere 387,000 viewers and averaged 71,000 viewers in the advertiser- coveted 25-54 age demographic, according to Nielsen ratings.
By comparison, MSNBCs Morning Joe amassed 793,000 viewers head to head from 6 to 9 am ET. Meanwhile, Fox News Fox & Friends came out on top, averaging nearly 1.5 million viewers.
No show across CNN, MSNBC and Fox News ranked lower than Lemons program
on Tuesday.
Dubbed CNN This Morning, the broadcast was pitched as the left-leaning networks re-entry into the competitive morning show landscape, and was heralded by Lemon as a promotion amid reports that he was being demoted. The anchor had been moved from his now-canceled 10 p.m. primetime show to share the spotlight with two other hosts.
Despite big promises from CNN boss Chris Licht, who is known for his
prowess in revamping morning programming, CNN This Morning even failed
to match the previous average of New Day, the show it replaced. Co- hosted by John Berman and Brianna Keilar, New Day averaged 404,000 viewers in October.
When asked about the poor debut, a spokesman from CNN said: Theres not a morning show on television today that was a ratings success on day one. Reporting on ratings failures or successes of an entirely new program
after a single day is absurd and cheap.
The rep added: Thats not the way this works. Were entirely focused on developing a smart, compelling and relevant show thats already having outsized impact. Anyone pushing an alternative narrative knows what a
threat this talent lineup is.
Licht, a seasoned TV producer who helped launch MSNBCs Morning Joe and the reboot of CBS This Morning, was brought in to shake up CNNs ratings-challenged programming.
Aside from moving Lemon to the morning, Licht gave Jake Tapper the
networks coveted 9 p.m. slot, formerly occupied by the disgraced Chris Cuomo.
But earlier this week, CNN announced Tapper would move back to his 4 p.m. time slot amid tanking ratings.
On 2022-11-12, Leroy N. Soetoro <democrat-criminals@mail.house.gov> wrote:
https://nypost.com/2022/11/03/don-lemons-new-show-cnn-this-morning-bombs-
in-debut/
CNNs flashy new morning show co-hosted by Don Lemon, Poppy Harlow and
Kaitlan Collins bombed in its debut episode on Tuesday.
Despite heavy promotion from the network, CNN This Mornings first show >> drew a mere 387,000 viewers and averaged 71,000 viewers in the advertiser- >> coveted 25-54 age demographic, according to Nielsen ratings.
By comparison, MSNBCs Morning Joe amassed 793,000 viewers head to head >> from 6 to 9 am ET. Meanwhile, Fox News Fox & Friends came out on top, >> averaging nearly 1.5 million viewers.
No show across CNN, MSNBC and Fox News ranked lower than Lemons program
on Tuesday.
Dubbed CNN This Morning, the broadcast was pitched as the left-leaning >> networks re-entry into the competitive morning show landscape, and was
heralded by Lemon as a promotion amid reports that he was being demoted. >> The anchor had been moved from his now-canceled 10 p.m. primetime show to
share the spotlight with two other hosts.
Despite big promises from CNN boss Chris Licht, who is known for his
prowess in revamping morning programming, CNN This Morning even failed >> to match the previous average of New Day, the show it replaced. Co-
hosted by John Berman and Brianna Keilar, New Day averaged 404,000
viewers in October.
When asked about the poor debut, a spokesman from CNN said: Theres not a >> morning show on television today that was a ratings success on day one.
Reporting on ratings failures or successes of an entirely new program
after a single day is absurd and cheap.
The rep added: Thats not the way this works. Were entirely focused on >> developing a smart, compelling and relevant show thats already having
outsized impact. Anyone pushing an alternative narrative knows what a
threat this talent lineup is.
Licht, a seasoned TV producer who helped launch MSNBCs Morning Joe and >> the reboot of CBS This Morning, was brought in to shake up CNNs
ratings-challenged programming.
Aside from moving Lemon to the morning, Licht gave Jake Tapper the
networks coveted 9 p.m. slot, formerly occupied by the disgraced Chris
Cuomo.
But earlier this week, CNN announced Tapper would move back to his 4 p.m.
time slot amid tanking ratings.
I surf from one to the other in the AM from like 5AM to 7AM or so and one thing I notice is CNN has
far more commercials than either MSNBC or Fox And Friends. MSNBC probably has the least number of
commercials IMHO.
I get a good laugh at how upset Banjo Joe gets over simple stories and how Mika doesn't have a clue
what is going on. She just reads from the script and certainly did not inherit her father's brains.
What is really interesting though is that you can literally flip between MSNBC and CNN and hear the
same stories with all the same buzzwords.
It's almost like they get the same talking points each day.
I surf from one to the other in the AM from like 5AM to 7AM or so and one thing I notice is CNN has
far more commercials than either MSNBC or Fox And Friends. MSNBC probably has the least number of
commercials IMHO.
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