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Book Information
Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail.

This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding venture capital fundraising. Whether you are an entrepreneur, lawyer, student or just have an interest in the venture capital
ecosystem, Venture Deals is for you. The book dives deeply into how deals are constructed, why certain terms matter (and others don’t), and more importantly, what motivates venture capitalists to propose certain outcomes. You’ll see the process of
negotiating from the eyes of two seasoned venture capitalists who have over 40 years of investing experience as VCs, LPs, angels, and founders. They will teach you how to develop a fundraising strategy that will be a win for all parties involved.

This book is designed to bring transparency to the venture capital funding process and includes such topics as:

How to raise money;
What terms matter and which ones don’t;
How to negotiate a fair deal for everyone;
What makes venture capitalists tick, including how they are compensated and motivated;
How companies are valued by venture capitalists;
How all current structures of funding work, including convertible debt, crowdfunding, pre-sales and other non-traditional methods;
How these particular issues change through different stages of financing (seed, early, mid and late); and
How to avoid business and legal pitfalls that many entrepreneurs make.
And as in the previous editions, this book isn’t just a one-sided opinion from venture capitalists, but also has helpful commentary throughout from a veteran CEO who has raised many rounds of financing from many different investors.

If you are ready to learn all the secrets and ins and outs of fundraising, Venture Deals is an essential read.


Book ID Asin: 1119259754
Book Title: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist Book Author: Brad Feld,Jason Mendelson
Book Format and Price:
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $39.99
Book Format Name: MP3CD
Book Format Price: $29.99
Book Price: unknown
Book Category: Books, Business & Money, Finance and unknown
Book Rating: 259 ratings
Book Product Detail
Publisher ‏ : ‎ Wiley; 3rd edition (December 12, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1119259754
ISBN-13 ‏ : ‎ 978-1119259756
Item Weight ‏ : ‎ 1.11 pounds
Dimensions ‏ : ‎ 6.2 x 1.1 x 9.1 inches
Best Sellers Rank: #160,216 in Books (See Top 100 in Books)
#93 in Venture Capital (Books)
#231 in Starting a Business (Books)
#1,280 in Entrepreneurship (Books)
Customer Reviews:
4.6 out of 5 stars 259 ratings
Review
“When I was a founder, VCs hoarded information about how venture capital terms worked to stack the deck in their favor. Along came Brad Feld and Jason Mendelson who started giving away the game by publishing how things worked on their blog. Now you can
have all this information provided in an easy and concise format that evens the playing field.”
- Mark Suster, General Partner, Upfront Ventures

“Ventures Deals has historically been our go to book for entrepreneurs on fund raising. It is a must read for anyone who is embarking on the fundraising process and now we are delighted that it has been updated for the current fundraising environment
with all the changes that have happened the past few years.”

- Bill Aulet, Managing Director, Martin Trust Center for MIT Entrepreneurship

“Having worked with Brad and Jason during the Internet bubble, I witnessed first-hand the experience they gained by doing deals that covered the entire range of issues an entrepreneur faces today. This is a must-read for both entrepreneurs and
investors as it lets each side understand the terminology, structures and potential issues inherent in venture deals so they can focus on what really matters, regardless of which side they are on. Every entrepreneur who is raising or considering raising
venture capital should read this book!”

- Heidi Roizen, Operating Partner, DFJ

"Feld and Mendelson pack a graduate-level course into this energetic and accessible book. The authors' frank style and incisive insight make this a must-read for high-growth company entrepreneurs, early-stage investors, and graduate students. Start here
if you want to understand venture capital deal structure and strategies. I enthusiastically recommend."

- Brad Bernthal, CU Boulder, Associate Clinical Professor of Law, Technology Policy, Entrepreneurial Law

“Brad and Jason are undoubtedly among the most authentic VCs in the industry today. This book goes far beyond the nuts and bolts of term sheets and venture capital to give invaluable insights into the importance of building relationships based on trust.
I’ll definitely be recommending this book to all Kauffman Fellows and to every entrepreneur I meet across the world.”

- Jeff Harbach, President and CEO, Kauffman Fellows

“I have been lucky to have Brad Feld as a mentor as a VC, and watch him advise companies as a board member. Venture Deals is your chance to get some of that advice and wisdom applied to your own startup. Don’t miss the opportunity.”

- Jeff Clavier, Managing Partner, SoftTech VC

“One of the most practical books on venture capital. Every entrepreneur (and their lawyer) should own a copy”

- Mike Platt, Colorado Partner-in-Charge — Cooley LLP

"We've worked with Brad & Jason through the highs and lows and highs of a number technology investments. When risk takers share insight, read it. In the case of Brad and Jason, read it twice. We love their refreshing comfort with maximizing risk in the
spirit of creating meaningful impact."

- Tony Conrad, founder / CEO, About.me and Partner, True Ventures

“Even if your lawyer or VC has done a lot of deals, you should read this book. Nothing hurts a company more than a bad deal structure usually not discovered until a year or two later. This will allow you to look for the pot holes and avoid a lot of
pain.”

- Lesa Mitchell, Managing Director, Techstars Kansas City

"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals. This book is long
overdue and badly needed."

- Fred Wilson, Managing Partner, Union Square Ventures

"A must-read book for entrepreneurs. Brad and Jason demystify the overly complex world of term sheets and M&A, cutting through the legalese and focusing on what really matters. That's a good thing not just for entrepreneurs, but also for venture
capitalists, angels, and lawyers. Having an educated entrepreneur on the other side of the table means you spend your time negotiating the important issues and ultimately get to the right deal faster."

- Greg Gottesman, Managing Director, Madrona Venture Group

"Venture Deals is a must-read for any entrepreneur contemplating or currently leading a venture-backed company. Brad and Jason are highly respected investors who shoot straight from the hip and tell it like it is, bringing a level of transparency to a
process that is rarely well understood. It's like having a venture capitalist as a best friend who is looking out for your best interests and happy to answer all of your questions."

- Emily Mendell, Vice President of Communications, National Venture Capital Association

From the Inside Flap
There has never been a better time for entrepreneurs to create a startup. With decreasing costs of getting started and operating a business, the ability to be a founder has become increasingly democratized across the globe. On top of this, the amount of
funding sources has dramatically increased not only in number, but also in types, as non-traditional sources like crowdfunding and accelerators have become important players in the ecosystem. Today, an entrepreneur raising money has a lot more options
than even just a few years ago. The question becomes "how does one evaluate these opportunities and maximize the result?"

Brad Feld and Jason Mendelson are back with version three of their Wall Street Journal and Amazon bestseller. Packed with the latest insights and emerging trends, the authors' thirty-plus years of collective experience are at your fingertips. Whether you
need advice on raising money, negotiating a term sheet, selling your business, or really just want to have insider access into what makes venture capitalists tick, this book is for you.

Brad and Jason discuss different stages of financings, the many types of different investors that might fund your company, as well as the different avenues of funding, whether they be traditional convertible debt and equity or one of the newer practices
of crowdfunding and pre-sales.

Whether you are a new or seasoned entrepreneur, lawyer, venture capitalist, educator, or student of the industry, Venture Deals, Third Edition is the go-to-guide to navigating the venture landscape.

For additional information, including term sheets and all the documents generated from the term sheet as part of venture financing, visit the authors' website at venturedeals.com.

Read more
Book Review
Name: Akber Khan
Rating: 5.0 out of 5 stars
Title: An informative book without making me want claw my eyes out...My manual for Raising Seed Round & Negotiations :)
Date: Reviewed in the United States on November 13, 2017
Review: This was a great book. And you need to buy it and read it NOW. Just do it.

Backstory: I'm a startup founder, new to the VC game, and currently raising our seed round for our startup. I didn't know very much about raising money other than I heard the term "Term Sheet" and "Seed Round, Series A, B" "Valuation" etc being thrown
around in the startup world. After watching a few youtube videos on raising money and the VC world it was time to buy this book and get into the details.

What this book does: It breaks all of the different elements of raising money (focused a lot on Seed stage - which I think most people want to know about and is the author's focus) and the different terms being thrown around or discussed during the
process. What you should watch out for, what are the terms in the term sheet, what's worth arguing over, understanding how the different types of investors will get paid and in what order when you EXIT (Sell your company or IPO)... this is very important
btw.

Highlights & Best part: It gives you the "Entrepreneur's Perspective" for each section, which is awesome... So you can see how you, as the entrepreneur, should view this sections and what's the important thing to think about and what's not when faced
with that particular area. This is important especially when people in the room are arguing over terms that aren't important to you...figure out what parts of the agreement are "must have" terms for you and then don't spend too much time or energy
arguing over the other stuff, especially if it's industry practice for some of these terms etc.

I hope this review helps...Still a newbie to this stuff, but literally using this book as my manual for my Seed round negotiations that are happening as I'm writing this... So that should be a good indication of how valuable this book is :)

Name: Leon Grin
Rating: 5.0 out of 5 stars
Title: An excellent book that will make you think twice before raising VC money Date: Reviewed in the United States on October 2, 2017
Review: This is a great technical book, and it’s very helpful for entrepreneurs.

I wish I had read it before taking VC money some years ago. This book is more like a practical guide and resource.

Venture Deals is not going to directly help you answer the question whether or not you should take venture capital. But it’s going to help you a lot if you decide to use venture capital to fund your company.

VCs’ obsession in getting preferred terms and stock in early stage financing annoys me tremendously. A company in its early stage needs partners that are willing to experiment a lot to build a great business model. And partners need to be onboard on
equal terms, sharing the same risks and goals. You can’t time your success in an early stage venture, and it doesn’t sound good to me to rush into “scale mode” before finding a profitable product / market fit.

Early-stage startup returns are binary — they either become failures or big successes with little in between that’s meaningful to investors. That’s why I don’t understand sophisticated early stage investors so worried about terms that put the
entrepreneur in a very uncomfortable position. In my view, this is not fair and not wise. It doesn’t help their returns and it misaligns the shareholder’s goals.

Raising capital under preferred terms is a loan that looks nice on the balance sheet.

After series A, when you already built an exciting business model and your focus is on scale, it makes sense to take loans (equity capital with preferred terms). You can build a reasonable financial model and be more comfortable with the “all in”
approach.

Although venture capital firms invest on “what could go right”, they manage their investments obsessively on “what might go wrong.” And on early stage investment, this obsession seems irrational.

Name: Gary E. Hoover, the man with 60,000 Books
Rating: 5.0 out of 5 stars
Title: Required reading for all entrepreneurs
Date: Reviewed in the United States on June 28, 2021
Review: This is the one must-have book for any startup or company that accepts outside capital. And even if you have a private company, the book has good thoughts on board structure etc. This book can save you time, money, and heartache. Not just
generalities about legal structure and finance, but specific real-world solutions and options. If you are incorporating a business, read it before you even write your by-laws, if you can. If you are raising capital from angel investors, as most startups
do, the ideas still apply. In my experience, angels who think like professional investors (VCs) are the best type of angels, especially if they are patient, longer-term investors.

Name: Chris Lundberg
Rating: 4.0 out of 5 stars
Title: Good Introduction to the VC Ecosystem
Date: Reviewed in the United States on March 9, 2020
Review: This book is useful for founders, investors, lawyers, and anyone generally interested in the dynamics and considerations involved in the financing of start ups. In my opinion the book goes into just the right amount of detail when discussing term
sheets, cap tables, valuations, and other artifacts of VC investment.

The authors do a great job of keeping the focus on the motivations and concerns of the various parties involved in a venture deal. They emphasize the importance of trust and honesty on the part of both the VC and the founder(s) and make it clear that the
decision to invest (or take investment) shouldn't be based purely on the numbers.

Name: Robert J. Dunn
Rating: 5.0 out of 5 stars
Title: MUST Read
Date: Reviewed in the United States on October 28, 2017
Review: I read this book cover to cover in a week earlier in the year. There were several sections I definitely had to reread as there is an abundance of practical knowledge to absorb.

This is a MUST read this book if you are an entrepreneur seeking funding. Not only is packed full of knowledge, but I appreciate the balance it has between the VC and entrepreneur. It is written by Brad and Jason who are partners at the Foundry VC. It
provides depth but illuminates what is truly important. Its oriented at win-win-win between VC, their investors, and the founders, which is important to me and should be important to any venture.

I didn't know it at the time I read this book, that there was a online course through Techstars that I am now enrolled in currently. The course really cements the knowledge and assess the early stage choices and their implications of later stage funding.

Few books have provided me some much knowledge in one source. I highly recommend both the book and the course.

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