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Mookie <Mookie2086@gmail.com> wrote in news:shqo5b$7vq$2@dont-email.me:

Lee wrote

All transgenders and homosexuals should be euthanized.

LEGO is the latest company facing boycott calls amid outrage over its A to
Z of Awesome campaign, which supports the LGBTQ+ community.

Last year, the LEGO Group announced the launch of its campaign as part of
Pride Month—which takes place every June—to raise awareness of the
identities and stories of those in the community.

The debate surrounding the LGBTQ community has become increasingly
politicized in recent years. Some conservatives have taken issue with
companies that show support for or associate themselves with LGBTQ rights.

With the current discourse surrounding other companies' campaigns in
support of the LGBTQ+ community, attention has now been turned to LEGO.

British influencer Oli London—who previously identified as transracial,
gender neutral and transgender—shared one of LEGO's videos on Twitter over
the weekend. The clip gave further insight into the A to Z of Awesome
campaign.

The video was introduced as "the A to Z of awesome—a LEGO celebration of
the beautiful, powerful language of the LGBTQIA+ community."

A voiceover in the clip said: "We invited members of the community to
build LEGO creations to represent their true stories."

The line of LEGO "offers a universal, but most importantly a safe space to express yourself and be who you are," said one participant, while another commented that the concept behind their build was "you see this colorful
unique LEGO brick to represent a happy, healthy intersex person."

A participant called Jeannie explained: "What I built here was a
transgender garden, so all these different aspects of gender have their
place in that garden."

Captioning the clip, London, who serves as a spokesperson for Caitlyn
Jenner's political action committee Fairness First, wrote: "LEGO turns
TRANS!"

"Children's toy maker LEGO has released an LGBTQI+ range featuring
transgender building sets for kids age 5+," London continued. "Lego
described the new range as 'a colourful alphabet of identities and
definitions made from LEGO bricks.'"

The post sparked furor, with one Twitter user commenting that they were
"adding [...] #boycottlego" to their "collection of boycotts."

"I have three nephews and two grown brothers who request LEGOs every birthday/Christmas. Not now. Never buying again," wrote another.

"Not @LEGO_Group too!" said another detractor. "We loved you, LEGO, for
being fun and staying out of politics. I guess my four kids and I will be
going elsewhere for innocent kids' toys going forward."

"Please let @LEGO_Group be the next company to lose billions," urged
another. "Go woke, go broke."

Amid the outcry, a number of Twitter users pushed back on the criticism,
with one saying that LEGO has "the money to cancel any boycott, otherwise
they would not have started [the campaign]."

"Conservatives call us snowflakes then get triggered by LEGO," wrote
another, while another opined that "grown men boycotting LEGO is funny
because they are admitting to playing with LEGOs as grown a** men."

"You all are so stupid," another tweeted at the army of LEGO critics.
"Nobody is pushing anything, you make your own choices with your money.
Nobody has a gun to your head forcing you dumb f****** conservatives to
buy LEGOs."

Newsweek has contacted representatives of the LEGO Group for comment.

LEGO has dedicated a section of its website to its A to Z of Awesome
campaign, which is described in a video as "an alphabet of builds created
by LGBTQIA+ LEGO fans. Each build is an interpretation of a meaningful
word."

The company announced in April that its A to Z of Awesome LEGO creations
would go on display at its Legoland theme park in Billund, Denmark, from
May 24

Back in April, a video went viral on social media showing an enraged LEGO
store customer accusing the company of having an LGBTQ+ agenda. The
customer berated multiple store employees for wearing an LGBTQ badge,
alongside the others they had on as part of their uniform.

Reacting to the clip, a LEGO Group spokesperson said: "The safety,
wellbeing and security of our LEGO retail colleagues is our absolute
priority, and we will not tolerate abuse of any kind.

"We are committed to building a more kind, empathetic and understanding
society now, and for future generations and stand by all our colleagues
who do that every day by making everyone feel welcome in our stores."

LEGO joins a host of companies facing boycott calls, including Target,
which has been criticized for its clothing and accessories for LGBTQ+
Pride Month. Critics have called for the retailer to receive "the Bud
Light treatment."

Beer brand Bud Light has been embroiled in controversy since the beginning
of April, after it sent a commemorative can to transgender influencer
Dylan Mulvaney to celebrate her first year of transitioning to a woman.
The move sparked calls for a boycott, and industry data shows sales of Bud Light declined more than 17 percent across the month.

They are not the only brands to have recently faced boycott calls over pro-LGBTQ+ marketing. In April, whiskey maker Jack Daniel's caused outrage after teaming up with three drag queens for a Pride Month
promotion—despite the campaign being nearly two years old.

A number of detractors have also vowed to step away from a range of brands including Starbucks, Nike and Adidas for campaigns and collaborations
featuring LGBTQ+ people.

Prior to that, chocolate makers Hershey's faced a similar response to an advertising campaign in February after including a transgender rights activist's face on special chocolate bar wrappers in Canada for
International Women's Day.

Meanwhile, Miller Lite has recently faced calls by conservatives for the
brand to be boycotted over its two-month-old commercial, which highlights
the historical role that women played in beer brewing.

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https://www.msn.com/en-us/money/companies/lego-faces-boycott-calls-over- transgender-building-sets/ar- AA1bSh1x?ocid=msedgntp&pc=U531&cvid=ae6aec297e6541ad8f6fdb11768918b4&ei=14
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