On a night when the NBA broadcast its most important game, you would
think that the league would own the night. That, once again, turned out
to not be the case.
The viewership numbers for the sixth and final game of the NBA Finals
are in, and they are atrocious. Game 6 drew, at its peak, 6.028 million viewers. To put that in perspective, Game 6 of the 2019 NBA Finals,
which included a team from Canada and did not include LeBron James,
drew 18.34 million viewers.
Those figures represent a 66 percent drop.
To put it in further perspective, last night’s edition of Sunday Night Football, a game which featured a losing Vikings team against the
Seahawks, a non-major market team, beat out the NBA’s ultimate game by
earning nearly twice as many viewers with 12.008 million.
The heavy viewership losses are consistent with disastrous viewership
numbers from the first half of the series when games one through three
drew consecutive, historically low numbers. Indeed, the low numbers are consistent with an entire season of bad television viewership
The NBA restarted its season, after a five-month hiatus due to the
coronavirus, by making social justice messaging and imagery a
centerpiece of their television broadcasts. That messaging was greeted
with historic drops in ratings, drops largely due to fan
dissatisfaction with the overtly political nature of the games.
As Breitbart’s Warner Todd Huston reports:
This horrific collapse should not be surprising after polls
have found that many fans now believe that basketball is far
A September 2 Harris poll found that 39 percent of respondent
who identified as sports fans felt that the league was too
political. And another 19 percent said that they had turned
off pro basketball because of the NBA’s deep links to China.
The 2020 post-COVID season launched with the heavy-handed
presence of the anti-American Black Lives Matter agenda.
“Recently, NBA Commissioner Adam Silver said that next year the NBA
will likely not feature the on-court social justice displays that have
become commonplace this season,” Breitbart Sports reported. “The
commissioner also says he understands that fans just want to see a
basketball game, and not by subjected to social justice messaging.”
Democrats and the liberal media hate President Trump more than they
love this country.