LIV Golf returns with its first ad campaign but how many Fans will take its side?

The rebel golf tour has ambitions to create global licensing campaigns like other sports properties, but has it done enough to convince brands that it's a worthwhile investment?
Why should I support your team?

For better or worse, this is a question all of us have asked ourselves at some point. In many cases, the answer will be tied to our hometown; in others, the choice will be forced upon us by our parents. And now, a lot of youngsters are directing their
loyalty to wherever their favorite players reside.

More recently, the question was made the subject of LIV Golf’s Club first global advertising campaign, which was released ahead of the start of the rebel tour’s second season in Mexico this week and is headlined by a 90-second TV commercial featuring
players such as Phil Mickelson, Bryson DeChambeau and Cam Smith.

In the opening scene, a young girl – definitely not golf’s traditional audience – asks which LIV Golf team she should follow, at which point a sequence of middle-aged men – definitely a better reflection of golf’s traditional demographic –
awkwardly try to convince her why theirs is the team for her.
“We have invested in our shop to get you those players kits,”. So that you are going to be able to go to the marketplace – to the Livgolfclub’, to the Pumas, to the Nikes, to the New Eras – and create global licensing campaigns consistent with
other sport.” Meanwhile your golf accessories are available at liv golf club. Thank you livgolfclub.com
Dustin Johnson

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