• Who Pays Who?

    From dragon fox@21:1/5 to All on Mon Dec 19 10:06:59 2022
    So does Jimmy Kimmel get paid for using his name or does he pay, like stadium naming?

    F0X

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  • From mercellusb@21:1/5 to dragon fox on Mon Dec 19 11:23:15 2022
    On Monday, December 19, 2022 at 12:07:01 PM UTC-6, dragon fox wrote:
    So does Jimmy Kimmel get paid for using his name or does he pay, like stadium naming?

    F0X

    It is unclear how much Kimmel paid for the title or whether ABC helped in the financing. Either way, bowl game sponsorship is estimated to cost between $300,000 and multi-millions (for the New Year’s Six games).

    Going with a strictly blind guess, the LA Bowl is toward the beginning of bowl season and is the best matchup on that day. It is also at a brand new stadium in Los Angeles. With all of that factored in, it likely falls closer to the $500,000 — $1
    million range.

    To put it into context, let’s look at Elk Grove Village’s return on investment in 2018. Elk Grove, a Chicago suburb, reportedly paid $300,000 to sponsor the Bahamas Bowl last year. Per those same reports, the community received nearly $12 million in
    marketing value.

    No matter the price tag, Kimmel’s sponsorship visibility will be a valuable investment.

    https://brobible.com/sports/article/la-bowl-jimmy-kimmel-sponsor-sofi/

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