https://www.latimes.com/entertainment-arts/tv/story/2021-08-06/tokyo-olympics-2021-nbc-peacock-how-to-fix

"It’s fair to argue that it’s not apt to use this year’s Games as a standard for what’s good and what’s bad about Olympics coverage when many things went wrong or were out of control — the COVID-19 pandemic, athletic disappointments and
shortfalls, horrible weather, the absence of energy from live fans, and more," says Greg Braxton. "But there is much room for improvement. This year’s coverage was used as a tool to promote a relatively new streaming service, Peacock. NBC showcased
skateboarding and golf while sidelining the live coverage of the match where Naomi Osaka, arguably the greatest female athlete alive, was ousted from her home Games. By spreading itself over so many channels, viewers were constantly confused as they
battled a maze to find out when and where to watch. The other main area for improvement? Olympic coverage cannot act like the Games are taking place in a bubble. A cloud of racism came alongside the dramas of (Simone) Biles and Osaka, but that fact was
scarcely dealt with during the broadcasts. There were numerous opportunities to develop stories about the topics raised by the numerous controversies coming into the event, from marijuana use to rules governing apparel. . And at a moment when anti-Asian
bias has reached a troubling pitch in the country, much could have been made of how the triumphs of gymnast Suni Lee might bring much-needed joy to counter the hatred. The Olympics are an international event with real-world connections and ramifications,
and NBC should make more of an effort to underscore that truth."

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