[Radio World] BIAs Expert Forecaster Mark Fratrik to Retire (2/2)
From Radio World via rec.radio.info Admi@21:1/5 to All on Fri Jun 3 08:24:16 2022
[continued from previous message]
So… let’s imagine that consumers are paying attention to your client’s specific ad on your radio station. The elephant in the room is that attentiveness doesn’t mean much if a consumer doesn’t act on purchasing the product or service. Regardless of platform, to drive consumer action,
creative and engaging messaging is required. When we’ve got the attention
on broadcast radio, we must be vigilant in keeping creative standards high,
so there is no doubt that local radio must be part of any smart advertising mix.
[Read More Columns by Mark Lapidus]
The post Hey… Pay Attention to This! appeared first on Radio World.