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  • [Radio Ink] Prospecting II: Uncovering New Categories For Radio

    From Radio Ink via rec.radio.info Admin@21:1/5 to All on Mon May 9 03:22:16 2022
    XPost: alt.radio.broadcasting

    Radio Ink

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    Prospecting II: Uncovering New Categories For Radio

    Posted: 09 May 2022 12:00 AM PDT https://radioink.com/2022/05/09/prospecting-ii-uncovering-new-categories-for-radio/

    (By Marc Greenspan) In the last column, I spoke about prospecting for advertisers that aren’t currently using radio. I outlined how to find advertisers whose target audience is heavy radio users. While growing the overall radio pie is valuable, one cannot forget the true goal: to bring
    new dollars to your station or cluster.

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    Do You Believe?

    Posted: 09 May 2022 12:00 AM PDT https://radioink.com/2022/05/09/do-you-believe/

    (By Rick Fink) Do you believe… radio works? That's a silly question, right? Sure, radio works, but do your media reps believe it works?

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    Can Your Radio Station Create Raving Fans? You Must.

    Posted: 09 May 2022 12:00 AM PDT https://radioink.com/2022/05/09/can-your-radio-station-create-raving-fans-you-must/

    (By Michael Doyle) Ken Blanchard and Sheldon Bowles classic book “Raving Fans” is one of my favorites to review when I need to turn around a radio business. I’ve had entire groups of employees read the short book about a
    man searching for examples of great customer service.

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    Use Sales Psychology To Power Sales

    Posted: 09 May 2022 12:00 AM PDT https://radioink.com/2022/05/09/use-sales-psychology-to-power-sales/

    (By Loyd Ford) We all know those sales managers who want more, more, more. It’s always push, push, push, but how much does your personal psychology
    play in helping you sell more?

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    The Disruptors

    Posted: 09 May 2022 12:00 AM PDT https://radioink.com/2022/05/09/the-disruptors-2/

    (Mike McVay) Disruption is nothing new to radio. Once a dynamic disruptor itself, the medium has been under attack for years, mostly since the
    mid-90s when the Internet invaded homes on a larger scale. There were early disruptors to radio. Anything that takes away Time Spent Listening is a disruptor.

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