XPost: alt.radio.broadcasting
RadioInsight
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Station Sales Week Of 4/22
Posted: 22 Apr 2022 04:30 AM PDT
https://radioinsight.com/headlines/224246/station-sales-week-of-4-22/
Crain Media Group sells Hip Hop 96.5 The Box KHTE-FM England/Little Rock AR
to Alfred Bradford IVs Bradford Media Group for $1.2 million. Bradford has operated KHTE-FM since August 1, 2018 via Time Brokerage Agreement when the current brand was launched.
The Buddy Tucker Association sells Silent 1360 WMOB Mobile and 1110 WTOF
Bay Minette and the CP for 95.7 K239CW Mobile to local engineer Dave
Minards UM Enterprise LLC for $100. Both stations ceased regular operation
in November 2020 due to the age of owner Lavaughn Tucker and the loss of revenue from the pandemic.
RM Christian Broadcasting sells Spanish Christian Radio Inspiracion 1590
WABV Abbeville SC to John Wallace Broadcasting for $1000.
Translator Sales
Connecticut Christian Radio Outreach sells 103.3 W277CE Montville CT to
Full Power Radio for $25,000. W277CE will rebroadcast an HD subchannel of
106.5 WBMW Pawcatuck.
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Mary Lucia's Exit Leads To Departure Of KCMP Program Director Jim McGuinn
Posted: 21 Apr 2022 05:50 PM PDT
https://radioinsight.com/headlines/224285/mary-lucias-exit-leads-to-departure-of-kcmp-program-director-jim-mcguinn/
Immediately after Mary Lucia signed-off from afternoons at Minnesota Public Radio AAA The Current 89.3 KCMP Minneapolis, staffers were informed of the immediate departure of Program Director Jim McGuinn.
In a memo from MPR President Duchesne Drew obtained by the Minneapolis Star-Tribune it was announced, Jim McGuinn is no longer with Minnesota
Public Radio. We are proud of the programming we delivered with Jim and are appreciative of his contributions at The Current. MPR will remain focused
on building a culture that attracts, engages and rewards talented people
who share our values and passion for public service.
The Star-Tribune reports that as Lucia signed-off from the station after
she stated, these last couple days hearing from you I know Ive made a difference. It doesnt matter if the company or management doesnt feel the
same way. In a Facebook post ahead of her departure Lucia wrote, Why Ive
made the heartbreaking decision to leave my position at The Current is a
long and nuanced story. The shortest version is Ive been trying for years
to affect positive change in the company. Ive been concerned with equity
and fair treatment of all of my sisters at the station. Past, present and future. Know your worth, embrace your unique talent and voice and lift each other up.
Minnesota Public Radio parent American Public Media CEO Jean Taylor told
Bring Me The News, Mary Lucia has been a vital member of, and contributor
to, The Current for 17 years. Shes immensely gifted, has built a
one-of-a-kind relationship with her listeners, and she will truly be
missed. Under my leadership, we continue to strengthen American Public
Media Group (APMG) culture and invest in talent, and these are top
priorities. I am firmly committed to creating and sustaining a diverse, inclusive and equitable environment where all employees, including women
and people of color, are respected and valued. This is critical as we seek
to fulfill APMG’s mission to be an indispensable resource for our audiences and an essential public service for our communities.
McGuinn had programmed KCMP since 2009. He previously programmed WEQX Manchester VT and KPNT St. Louis before a long run in Philadelphia where he programmed 103.9 WDRE in 1995 until its demise in 1996 and Y100 WPLY from
1997 until its demise in 2004. He then launched webcaster Y100Rocks.com
that would be merged into University of Pennsylvania AAA 88.5 WXPN as
Y-Rock on XPN. He hosted afternoons on WXPN from 2007 until his move to
KCMP.
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March 2022 (3/3 - 3/30) Nielsen Audio Ratings Day 3: Eagles In Portland & Sacramento Soar To Record Heights
Posted: 21 Apr 2022 02:00 PM PDT
https://radioinsight.com/headlines/224236/march-2022-3-3-3-30-nielsen-audio-ratings-day-3-eagles-in-portland-sacramento-soar-to-record-heights/
Day 3 of Nielsen Audios PPM releases are now available for Portland,
Charlotte, San Antonio, Salt Lake City, Sacramento, Las Vegas, Pittsburgh, Orlando, Cincinnati, Kansas City, Cleveland and Columbus.
All the numbers can be found at RadioInsight.com/Ratings.
iHeartMedia Classic Hits 106.7 The Eagle KLTH jumps up 8.3 to 9.1 to take
the Portland lead. Ratings Expert Chris Huff logs the 9.1 share as a record high for the station. Public News/Talk 91.5 KOPB is steady at an 8.9. iHeartMedia AC K103 KKCW (7.8 to 8.1) and Alpha Media News/Talk 101.1 KXL
(7.7 to 8.1) tie for third. Well behind in fifth is Alpha Media Country
98.7 The Bull KUPL (steady at a 4.7).
Audacy Variety Hits 97.1 Charlie KYCH slips 4.7 to 3.8, while co-owned Hot
AC 105.1 The Buzz KRSK trends up 2.7 2.9 3.5. Alpha AAA 101.9 KINK falls
4.2 to 3.4. Classical 89.9 KQAC trends down 4.5 3.5 2.6.
Beasley AC K104.7 WKQC extends its Charlotte lead to a full share point as
it trends up 4.4 6.3 6.6. iHeartMedia Variety Hits 102.9 The Lake WLKO
rises 5.1 to 5.6 to move into second. Beasley Hip Hop Power 98 WPEG is
third 5.6 to 5.4. Classical 89.9 WDAV slips 6.1 to 5.3. iHeartMedia Classic Rock 99.7 The Fox WRFX-FM is fifth up 4.9 to 5.1.
Trending up in Charlotte are iHeartMedia Alternative 106.5 The End WEND
(3.9 to 4.8) and Radio One News/Talk 1110 WBT/99.3 WBT-FM (3.3 to 4.2). On
the downward trend at Radio One Hot AC Mix 107.9 WLNK (3.4 to 2.8),
iHeartMedia CHR Hits 96.1 WHQC (4.5 3.9 2.6) and Radio One Sports 610 WFNZ/92.7 WFNZ-FM (2.2 2.1 1.8) despite the addition of the stronger FM signal.
Cox Classic Hits 101.1 KONO-FM San Antonio surges up 7.1 to 8.4 to take a
two share lead. iHeartMedia AC Q101.9 KQXT moves the opposite direction
down 7.1 to 6.3. iHeart News/Talk 1200 WOAI rises up 4.4 5.1 6.2. Cox
Classic Rock 106.7 The Eagle KTKX is up 5.9 to 6.0. iHeartMedia Country
KJ97 KAJA is down 6.1 to 5.7.
Alpha Medias duo of Variety Hits 102.7 Jack-FM KJKX (3.7 4.5 5.1) and
newly launched Tejano 95.7 KLEY (0.3 0.6 1.7) show significant gains. Trending down are iHeartMedia CHR 96.1 Now KXXM (5.7 to 4.8) and Cox
Country Y100 KCYY (5.1 4.8 3.9).
iHeartMedia Conservative Talk 570 KNRS/105.9 KNRS-FM surges up 7.6 8.4
9.9 to take a dominant lead in Salt Lake City with Huff noting it is also a station record high. iHeartMedia Classic Hits 94.1 KODJ is up 7.0 to 7.5.
KSOP Inc. Country Z104.3 KSOP-FM holds at a 6.3 to tie Bonneville News/Talk 1160 KSL/102.7 KSL-FM (6.0 to 6.3) to tie for third. Bonneville AC FM 100
KSFI is fifth steady at 5.0.
Audacy Classic Rock Eagle 96.9 KSEG trends up 9.3 10.2 11.3 to expand its lead in Sacramento, which Huff notes is a station record high. Bonneville
AC Mix 96 KYMX is second down 7.6 to 7.2. iHeartMedia News/Talk 1530
KFBK/93.1 KFBK-FM is steady at a 6.5. Bonneville Country 105.1 KNCI drops
6.5 to 5.9. Audacy Rock 98 Rock KRXQ rises 4.3 to 5.0.
A trio of iHeartMedia stations trend downward. Soft AC 92.5 The Breeze KBEB slips 5.7 to 4.6. Classic Rock 93.7 The River KYRV is down 4.2 to 3.5. Conservative Talk 650 KSTE falls 3.7 3.3 2.8.
Beasley Media Classic Hits 96.3 KKLZ rises 6.8 to 7.1 to reclaim the Las
Vegas market lead. iHeartMedia AC Sunny 106.5 KSNE dips 7.4 to 6.9. Lotus Classic Rock 97.1 The Point KXPT rises 5.7 to 6.1. Beasley Adult RB Jammin 105.7 KOAS dips 5.2 to 4.8. Lotus Regional Mexican La Buena 101.9 KWID
rises 4.4 to 4.7.
iHeartMedia Classic Hits 94.5 3WS WWSW continues to lead Pittsburgh up 10.8
to 11.4, while co-owned Classic Rock 102.5 WDVE dips 9.1 to 8.8. Steel City Media Variety Hits 96.9 Bob-FM WRRK slides 9.8 to 8.5 from its station
record high last month. iHeartMedia Alternative 105.9 The X WXDX is up 5.4
to 5.5.
A pair of iHeartMedia stations tie atop the lead in Orlando. AC Magic 107.7 WMGF surges up 6.1 to 8.3 to tie CHR XL 106.7 WXXL, which rises 7.9 to 8.3.
Cox Classic Rock 98.9 WMMO slips 7.8 to 7.5. Audacy Classic Hits 105.9
Sunny-FM WOCL nudges up 6.3 to 6.4. Cox Adult RB Star 94.5 WCFB is down 7.0
to 6.2.
In its final monthly before dropping its format ahead of the impending
closing of its sale to Spanish Broadcasting Systems, Cox CHR Power 95.3
WPYO falls 3.1 to 2.4.
iHeartMedia News/Talk 700 WLW takes the Cincinnati lead off 12.3 to 12.2. Cumulus Classic Hits 103.5 WGRR slips 12.6 to 11.1. Hubbard CHR Q102 WKRQ
rises a full share 6.8 to 7.8. Public News/Talk 91.7 WVXU rises 5.1 to 5.4
for what Huff notes is its largest share ever. iHeartMedia Conservative
Talk 550 WKRC (5.3 to 5.1) and Hubbard Country B105 WUBE (5.0 to 5.1) tie
for fifth.
Cumulus Cat Country 94.1 WNNF trends up 1.5 1.7 2.1.
Cumulus Classic Rock 101 The Fox KCFX rises 7.6 to 8.7 to claim the Kansas
City market lead. Audacy News/Talk 98.1 KMBZ-FM (7.8 to 7.3) and Cumulus Classic Hits 94.9 KCMO-FM (6.9 to 7.3) tie for second. Public News/Talk
89.3 KCUR (6.5 to 5.7) and Audacy Rock 98.9 The Rock KQRC (6.4 to 5.7) tie
for fifth.
Audacy Hot AC 99.7 The Point KZPT (2.9 3.8 4.3) and Steel City Media
Country Q104 KBEQ (2.4 3.3 3.6) are trending upwards. On the downswing
are Carter Broadcasting Hip Hop Hot 103 Jams KPRS-FM (5.5 4.7 3.9) and
Audacy Country 106.5 The Wolf WDAF-FM (4.7 to 3.9).
Radio One Adult RB 93.1 WZAK retains its Cleveland lead down 10.6 to 10.0. Audacy Classic Rock 98.5 WNCX rises 8.8 to 9.0. iHeartMedia Classic Hits
Majic 105.7 WMJI is up 7.6 to 8.5. Audacy AC Star 102.1 WDOK slips 7.9 to
7.2. iHeartMedia Variety Hits 106.5 The Lake WHLK dips 6.6 to 6.2.
iHeartMedia News/Talk 610 WTVN leads a tight Columbus market with a 9.3 to
8.7 drop. TEGNA Sports 97.1 The Fan WBNS-FM is off 8.8 to 8.6. Public
News/Talk 89.7 WOSU-FM rises 8.3 to 8.5. iHeartMedias tandem of Country
92.3 WCOL (steady at 6.7) and CHR 97.9 WNCI (7.6 to 6.7) tie for fourth.
iHeartMedia Variety Hits 93.3 The Bus WODC trends up 3.8 4.0 5.5, while
Saga Hot AC Mix 107.9 WVMX slips 2.3 1.9 1.4.
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Skyview Networks Promotes Jeanne-Marie Condo To President of Network Partnerships
Posted: 21 Apr 2022 01:05 PM PDT
https://radioinsight.com/headlines/224276/skyview-networks-promotes-jeanne-marie-condo-to-president-of-network-partnerships/
Skyview Networks, a leading audio technology, syndication and network sales solution company, proudly announces that Jeanne-Marie Condo has been
elevated to the newly created position of President of Network Partnerships
and Chief Revenue Officer.
“Jeanne-Marie has been the architect of our sales strategy, carefully integrating business partners to create unrivaled value for our advertising clients while driving significant return for the audio brands we steward,” said Steve Jones, CEO and President, Skyview Networks. “This new title recognizes Jeanne-Marie’s leadership role in the company and across the industry wherein she has become respected for her commitment to our clients
and early development and implementation of integrated sales and brand awareness for our advertisers.”
Condo has been with the company since shortly after its inception by Ken Thiele, Executive Chairman of the Board, who commented, “Jeanne-Marie has worked by my side from the very beginning and her sharp instincts, forward thinking and dedication to our clients has helped mold Skyview into the industry leading company it is today. I am grateful for her steadfast performance and look forward to her continued success as she assumes this role.”
“Skyview is an extraordinary team of talented individuals who dedicate
their work to the success of our networks. It is a privilege to work by
their side and advance Skyview’s leadership position,” said Jeanne-Marie Condo, President of Network Partnerships and CRO.
Condo leads a large, national team of seasoned sales executives and staff, covering network audio sales business coast to coast.
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Media Ratings Council To Monitor Eight PPM Markets For Performance Declines
Posted: 21 Apr 2022 10:33 AM PDT
https://radioinsight.com/headlines/224240/media-ratings-council-to-monitor-eight-ppm-markets-for-performance-declines/
The Media Rating Council has announced it and Nielsen have agreed to a
panel performance monitoring process in eight of the 30 currently
accredited Nielsen Audio PPM markets.
The monitoring program will involve detailed and frequent monitoring and verification of key PPM panel performance metrics in the eight markets to insure Nielsen upholds their commitments to their PPM panel improvement
program that is designed to improve panel performances in those and other
PPM markets. The MRC has noticed ongoing declines in the panel performances
in the eight markets.
The eight markets being monitored for performance are Baltimore, Charlotte, Dallas, Denver, Houston, Miami, Minneapolis, and Nassau-Suffolk.
After reviews of recent audits of Nielsen’s Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets.
As a result, MRC and Nielsen have agreed upon a panel performance
monitoring process to be applied to eight of the 30 currently accredited Nielsen Audio PPM markets.
The eight markets included at this time in this performance monitoring
program are Baltimore, Charlotte, Dallas, Denver, Houston, Miami,
Minneapolis, and Nassau-Suffolk.
This enhanced monitoring program is now underway, and will be continued
into the foreseeable future. It involves detailed and frequent monitoring
and verification of key PPM panel performance metrics in the eight markets.
In addition, these metrics will be compared against commitments Nielsen has made to MRC as part of a PPM panel improvement program that is designed to improve panel performances in these and other PPM markets. Nielsen Audio management also will meet regularly with the MRC’s Radio Committee to
review the results for these markets, and the Committee will consider their ongoing accreditation statuses with this information in hand.
It is both MRC’s and Nielsen’s goal to ensure these markets perform in a manner that warrants continued accreditation into the future, and the monitoring process has been established to ensure ongoing progress is being made toward that goal. Additionally, MRC will continue to review PPM panel performance in all markets, beyond the eight included in the formal
monitoring process and in all contexts in which this data is used in MRC-audited services.
MRC will provide additional updates on this monitoring initiative as events warrant.
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Jordin Silver Returns To Alt 96.5 Kansas City
Posted: 21 Apr 2022 10:13 AM PDT
https://radioinsight.com/headlines/224238/jordin-silver-returns-to-alt-96-5-kansas-city/
Audacy Alternative Alt 96.5 KRBZ Kansas City has brought back Jordin Silver
to host middays.
Silver previously hosted mornings at then 96.5 The Buzz from September 2018 through Audacys September 2020 format-wide restructuring. Silver also
hosted middays and nights at “Alt 98.7” KYSR Los Angeles from 2013-2016, multiple roles at iHeartMedia Atlanta including nights at “Project 9-6-1“, weekends at successor CHR “Power 96.1” WWPW, and middays at Alternative “Radio 105.7” WRDA, and night host at “107.7 The End” KNDD Seattle.
Silver replaces the KROQ Los Angeles based Megan Holiday in middays at KRBZ.
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SoundStack Launches Integrated Streaming & Podcast Platform
Posted: 21 Apr 2022 07:59 AM PDT
https://radioinsight.com/headlines/224226/soundstack-launches-integrated-streaming-podcast-platform/
Media Creek has combined its multiple audio distribution platforms into SoundStack.
SoundStack brings together Media Creek, EmpireStreaming, Abovecast, Audio Catapult, and Live365. Live365 will be the only one of those the retain its separate branding and public facing platform. The new company is centered around its SoundStack Engine product to integrate and automate streaming, podcasting, and audio monetization under the one platform.
SoundStack, an innovative audio-as-a-service (AaaS) company, launches today
to deliver and simplify audio creation, monetization and distribution at
scale to better serve creators, publishers and advertisers. SoundStack was created through the combination of companies Media Creek, EmpireStreaming, Live365, Abovecast and Audio Catapult which have serviced 12,000+ global publishers and represent the highest quality in audio delivery. In
addition, SoundStack today announces its flagship product, SoundStack
Engine, a solution that seamlessly integrates and automates streaming, podcasting, and monetization for audio in one platform.
Were obsessed with making digital audio intuitive for our customers and
have decades of experience to connect the dots that others may not see. As
a perfectly independent platform-agnostic technology company, we have the responsibility to innovate and accelerate audio for all of our partners, regardless of size, and to support the audio industry as a whole.
SoundStack was built in response to fragmented proprietary solutions
created over the last few years by major audio companies. Its time to give audio publishers and platforms a service that can work across boundaries, letting publishers truly optimize their technical and operational setup and maximize their ad revenue, said SoundStacks CEO and founder, Jon Stephenson.
SoundStack Engine is the audio industrys first platform that fully
automates and supports streaming, podcasting, and monetization with an intuitive UI or developer-friendly RESTful API that enables platforms and publishers with the ability to create live streams, podcast delivery, and
more within minutes across a global network built to scale. In addition, SoundStack Engine adds the benefit of enabling reporting, analytics, measurement and a speed to market that leads to measurable ROI. This added focus on monetization gives publishers the necessary tools and information
to propel their business model and profit. In 2021 alone, SoundStack paid publishers 50% more compared to 2020.
Our partnership with SoundStack has been incredibly valuable in helping us
with automatic ad insertion for our podcasts. The platform has increased revenue opportunities for us and provides a better and seamless listening experience to our digital audience across the Northwest, said Sage Van
Wing, executive editor, Talk & Podcasts, Oregon Public Broadcasting.
As part of the creation of SoundStack, Rockie Thomas, a publisher-side
digital audio expert who launched AdsWizz in the US, remains as CRO, and
Mike Reznick, a programmatic audio pioneer and former EVP at Triton
Digital, continues as COO.
SoundStack will exhibit next week at NAB Show. Stop by to meet the team for
a demo of SoundStack Engine at booth #8527 in the West Hall of the Las
Vegas Convention Center.
To book a SoundStack Engine demo or talk with our audio experts, submit
your information here.
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SiriusXM Launches Holy Culture Radio
Posted: 21 Apr 2022 07:15 AM PDT
https://radioinsight.com/headlines/224222/siriusxm-launches-holy-culture-radio/
SiriusXM has launched Holy Culture Radio on channel 154 programmed by The Corelink Solution as part of its Qualified Entity program.
The channel features Christian Hip-Hop and Rhythm & Praise programming The Christ Revolution Music hosted by Bryant Tabb, which focuses on Christian Hip-Hop and features interviews with artists, producers and DJs and Old
School Sounds hosted by DJ D-Lite.
SiriusXM announced the launch of Holy Culture Radio, a new
spiritually-inspired talk and music channel beginning today.
Holy Culture Radio is the home for everything Christian Hip-Hop and Rhythm
& Praise. Its programming will focus on themes of Faith, Art, Vocation, and Education, unifying three foundational things listeners are looking for: connection to popular culture, connection to their faith, and success in
their careers.
The range of shows on the channel will include The Christ Revolution Music, hosted by Bryant Tabb, which focuses on Christian Hip-Hop and features interviews with artists, producers and DJs. Old School Sounds, hosted by DJ D-Lite, takes listeners back to the genre’s beginnings. Holy Culture Radio will also include Straight Ministry Heat Mix, where host DJ I Rock Jesus introduces people to The Gospel of Jesus Christ, and The Underground Gospel Hip-Hop Show, where Jay Williams helps to launch indie faith-based artists, personifying the notion of having a great time while inspiring listeners
with meaningful messages. Also featured is The DJ Wade-O Radio Show which
marks the return of DJ Wade-O to the radio world. DJ Wade-O is best known
for his spinning skills and insightful interviews with artists, pastors,
and leaders within the Christian Hip-Hop community.
Music mix shows will help provide the soundtrack for various times in listeners’ days with music specially curated for those moments, including
The Get-Up Morning Mix of songs and messages to inspire and start mornings
off right, Sunday Morning Mix designed to help get praise and worship on
and Prime MT Mix with a wide variety of music combined with empowering conversations, curated and presented by James Rosseau and other tastemakers. Talk shows will include K.I.N.G Talks, with open discussions on life with
the intent of creating an environment of effective communication and an atmosphere of compassion and understanding,Da Fixx Radio Show, which
features real talk topics referencing everything from theological dialogue
to trending topics, and Church on the Block, where Pastor Phil Jackson
engages in all-encompassing discussions and theological breakdowns of
hip-hop and street culture and how the church can deliver hope.
Holy Culture Radio is owned and operated by The Corelink Solution, a
non-profit organization whose mission statement is to deliver a curriculum designed to help people develop their passion and purpose, create an
informed plan, use tools to help them succeed and establish accountability
and ownership.
“I am beyond excited about this union between Holy Culture and SiriusXM!” said James Rosseau, founder of The Corelink Solution and on-air personality
on Holy Culture Radio. “Introducing the platform’s first Christian Hip-Hop channel with music and talk allows us to extend our ‘head and heart’ community revitalization mission through systems of learning and cultural enrichment, focusing on African-Americans. Having struggled to gain self-confidence in my youth, I understand the need for culturally relevant support systems. As we launch this new channel, we are expanding our programming with a host of shows that deliver a life-changing experience through progressive music and empowering conversations.”
Holy Culture Radio will be available to listeners nationwide on the SXM App
and on select SiriusXM radios (channel 154) beginning today, April 21.
SiriusXM carries Holy Culture Radio as part of its Qualified Entity
program, which focuses on selecting programming representing diverse
viewpoints and/or diverse entertainment content; improved service to historically underserved audiences; original content of a type not
otherwise available to SiriusXM subscribers; and access to new sources of content and new entrants to mass media.
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WIFI Delivers Jamz To Jersey
Posted: 21 Apr 2022 04:45 AM PDT
https://radioinsight.com/headlines/224201/wifi-delivers-jamz-to-jersey/
Ritmo Broadcasting has flipped 1460 WIFI Florence/92.9 W225DJ Burlington NJ
to Hip Hop Jamz 92.9. The flip comes after the station dropped its five
month old Spanish AC Amor 92.9 identity last month and ran a temporary
filler CHR format identical to what it aired from November 2020 to October 2021.
The station has added DeDe In The Morning for mornings.
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Aptivada Relaunches As Audience
Posted: 21 Apr 2022 04:00 AM PDT
https://radioinsight.com/headlines/224183/aptivada-relaunches-as-audience/
Aptivada today announced that it is now Audience. This major rebrand
includes an updated name, logo, and branding to demonstrate its evolution
and refined mission to help companies collect, enrich, and activate their customers’ first-party data.
“Our mission for the last 10 years has been helping companies grow their audience through innovative digital experiences, so it’s only fitting that our new name and branding reflect what we do best,” said Creighton Green, co-founder of Audience. “As the marketing landscape continually changes, brands need to better understand and cater relevant campaigns to their customers. Our platform is proven to effectively capture, enrich, and
activate this crucial data while keeping data security and privacy at the forefront.”
With the imminent deprecation of third-party cookies, organizations will no longer have access to the data they have heavily relied on for marketing. Additionally, the increase in privacy laws and regulations around customer
data sharing makes collecting zero-party and first-party data more
important than ever. Organizations must rethink their data-collection strategies to own and grow their audience and implement methods to
continually learn and tailor their marketing campaigns and content.
Audience helps companies build deeper customer relationships and trust
through privacy-first digital experiences designed to collect and activate their data, which drives conversions, increases engagement, and strengthens brand loyalty. Audience empowers companies to build a bigger and better audience by creating experiences that incentivize actions and collect new
data via web forms, giveaways, surveys, polls, UGC, and ecommerce
transactions. Audience’s tools help organize these data points to create filtered and segmented user profiles that can then be integrated into more
than 80 industry-leading marketing and CRM platforms.
“With more than a decade of experience working with thousands of companies worldwide, our biggest strength is collecting customer data and enriching existing customer profiles,” said Brian Green, co-founder of Audience. “Our mission, when it comes to data collection, is to empower brands to build
trust and provide a clear value-exchange with their customers. We believe individuals are willing to share their data, interests, and preferences
with brands once they have a clear understanding of how it will be used and what they’ll receive in return.”
“In the six years of partnering with Aptivada, we have always been
impressed with their unique set of product capabilities and have seen them consistently refine their platform and tools along with the ever-changing digital landscape,” said Chris Williams, Chief Product Officer,
iHeartRadio. “Moving forward, we’re confident Audience will build on our shared past to provide us with an innovative and reliable marketing
solution that will expand our digital and social audiences while providing
new opportunities to our advertisers and partners.”
Audience provides its platform, tools, and strategic services to nearly
4,000 brands worldwide. An updated platform, which includes an advanced
look and feel and mirrors the importance each marketer has to capture,
enrich, and activate first-party data, is set to accompany the rebrand. A
new Audience Experience Platform is currently in beta with a few customers
and is scheduled for general release in Q2 of 2022. To learn more about Audience and to request a demo go to www.audience.io.
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