XPost: alt.radio.broadcasting

Radio Ink

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It Is Not The Thing

Posted: 18 Apr 2022 12:45 AM PDT https://radioink.com/2022/04/18/it-is-not-the-thing/

(By Jeff McHugh) Generic content like grilled cheese sandwich day may have
been OK for filler long ago, but when today’s audience is splitting their morning commute between Apple Music, Sirius XM, their favorite podcast, and you, your content has to be about more than a thing.

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New Deal For Sileo

Posted: 18 Apr 2022 12:38 AM PDT https://radioink.com/2022/04/18/new-deal-for-sileo/

JAKIB Media Partners has extended the contract of Dan Sileo through 2024.
Sileo hosts The National Football Show and the company says the new
contract includes a much larger role for the Sports Talker across the JAKIB Media Network.

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I vs. We

Posted: 18 Apr 2022 12:00 AM PDT
https://radioink.com/2022/04/18/i-vs-we/

(By Rick Fink) Experience tells me that people, in general, like to take
credit for “their” ideas… even, when at times, it wasn’t their idea alone!
In other words, someone else or others were involved in helping come up
with the idea!

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Hire Better Salespeople

Posted: 18 Apr 2022 12:00 AM PDT https://radioink.com/2022/04/18/hire-better-salespeople/

(By Michael Doyle) Most of the media managers I talk to these days are searching to fill up their sales departments. Downsized during the
pandemic, these managers realize they don’t have enough sellers to create demand on their inventory and accomplish their objectives.

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Find Out Who Your Potential Clients Really Are

Posted: 18 Apr 2022 12:00 AM PDT https://radioink.com/2022/04/18/find-out-who-your-potential-clients-really-are/

(By Loyd Ford) It doesn’t really start with a target. Anyone can do that.
The real beginning for sales is looking at individual businesses and
business models.

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Connectivity

Posted: 18 Apr 2022 12:00 AM PDT
https://radioink.com/2022/04/18/connectivity/

(By Mike McVay) Building audience loyalty because of your connection to a market, is the difference between weathering an attack by a competitor or losing. That connectivity to a market, and to those things that an audience cares about, provides and advantage over out-of-market shows that haven’t customized their content for a local market.

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SEND US YOUR NEWS TIPS

Posted: 17 Apr 2022 10:47 AM PDT
https://radioink.com/2022/04/17/send-us-news/

Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 30-year-old trade magazine in the radio industry.
That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com.

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Send Us Your Blast From the Past

Posted: 16 Apr 2022 12:10 PM PDT https://radioink.com/2022/04/16/check-out-this-blast-from-the-past/

Thanks to Kevin Kane for sending us his Blast From The Past from 1975 when
he worked at WKBR-AM in Manchester, New Hampshire where he was the 10PM -
1AM host. Kevin now works for Flagler's WAKX-FM in Florida as the PD and morning show host. Send your Blast From The Past picture to edryantheeditor@gmail.com

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Our 2022 Podcast Conference Will Show You How To Make Money

Posted: 15 Apr 2022 02:30 PM PDT https://radioink.com/2022/04/15/our-2022-podcast-conference-will-show-you-how-to-make-money/

Eric Zane, who was fired from a successful radio host job, is now a
successful Podcaster. Zane is just one of the success stories you'll hear
from during the Radio Ink/Podcast Business Journal Make Real Money
Podcasting virtual conference, July 19 and 20.

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