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music genre, unique music titles and different artists featured in the programming.

Across 15 EBU markets, in public service broadcasters’ programming, pop
music was the single biggest genre, making up 46%. However, other genres
were also significant contributors such as Classical (18%),
Folk/Traditional (9%), Rock (6%) and Urban (4%).

At the station level, different programming strategies are carried out. One quarter of public stations boast highly eclectic music programming while
two thirds are dedicating more than half of their programming to one genre. Organizations enrich their linear music programming offer with online
streams, often aimed at minority groups and niche music enthusiasts. Across
22 markets, we found 204 of these online streams, including, for example, NPO’s FUNX “Arab, France Musique’s “Baroque” or Classic 21 “Metal.


Public service broadcasters play a greater variety of tracks than
commercial stations.

In German-speaking Switzerland, public stations played on average 4.5 times more unique titles than commercial ones. In France, 3 of the 4 public
stations covered by the study ranked in the top-5 radio stations which broadcast the highest number of unique music titles (among a total of 42 stations researched). In Belgium Flanders, 72% of all tracks played on the
main national stations were only broadcast on VRT stations. In the United Kingdom, commercial radio stations repeated each track 11 times more than
the BBC. Finally, among Hungary’s most popular stations, the ones broadcasting the highest number of unique titles were all public.

Public service broadcasters play music from a wider range of artists than commercial stations.

In Belgium Flanders, without VRT, 68% of all featured artists would have remained unheard on the main national stations. In France, public stations featured 6400 different artists and commercial stations only 1700.

Undoubtedly, public service broadcasters have a unique contribution to
radio industry, crucial for music diversity.

By covering a broad range of music genres, having a richer music catalogue,
and highlighting more artists than commercial stations, they have a
decisive economic impact on the music sector. They give exposure to artists
who will have a greater chance to increase their records sales and attract
more audiences to live performances.

Moreover, they also help cultural policymakers who strive for less concentration and more diversity, open-mindedness, and inclusion.



* The analysis period is full-year 2020 for all results besides Switzerland (Full Year 2015) and Hungary (Full Year 2019).

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on Radio World.

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