XPost: alt.radio.broadcasting

Radio World

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WideOrbit to Show V5.0 of WO Automation for Radio

Posted: 31 Mar 2022 08:15 AM PDT https://www.radioworld.com/show-news/nab-show/wideorbit-to-show-v5-0-of-wo-automation-for-radio


The latest version of WO Automation for Radio includes enhancements for broadcasters conducting “distributed operations” and remote work.

WideOrbit said these improvements help users manage station operations with
a decentralized staff, run programming from home or elsewhere via mobile devices, manage content and playlists remotely, and integrate with other systems like MusicMaster and WO Traffic.

According to the company, “Native apps can be installed and operated from virtually anywhere there’s an internet connection. This includes desktop environments running macOS, Windows or Linux, as well as on iOS mobile
devices.
Voice tracking widget in WO Automation for Radio

Also, a new“Stop Media Asset Workflow Action” allows on-air assets to be stopped automatically or on-demand. Plus, “Content Import Prioritization” streamlines the downloading of important content first whether from local drives or FTP sites.

At the 2022 NAB Show this April, WideOrbit will demonstrate WO Automation
for Radio running natively on Mac and Linux.

WideOrbit Booth: N7006

[For More News on the NAB Show See Our NAB Show News Page]

The post WideOrbit to Show V5.0 of WO Automation for Radio appeared first
on Radio World.


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Spotify, Pandora and AppleMusic Lead in Online Audio Brand Awareness

Posted: 31 Mar 2022 07:33 AM PDT https://www.radioworld.com/news-and-business/programming-and-sales/spotify-pandora-and-applemusic-lead-in-online-audio-brand-awareness


After a 3-year plateau, both monthly and weekly online audio listening
figures gathered by The Infinite Dial 2022 have shown a decisive uptick,
both, according to the research, increasing by five percentage points.
Since listening to AM/FM stations webstreams count as online listening,
thats another win for radio. 

While monthly numbers for the 12-34 demographic remain virtually unchanged
for the past three years, the data suggests the 35 to 54 group is on fire, jumping nine points from 72 to 81 percent. Healthy gains were also reported
for ages 55+, increasing from 46 to 52 percent.
The Infinite Dial 2022 report. Graph detailing monthly online audio
listening by age group.

When it comes to brand awareness, research suggests that the big three are Spotify, with 82 percent aware of the brand, Pandora taking second place
with 79 percent and AppleMusic third with 72 percent. 

These numbers suggest a small win for AppleMusic, which traded fourth place last year with iHeart Radio, which moved from third to fourth place this year. 
The Infinite Dial 2022 report. Graph detailing online audio brand awareness.

The results for brand awareness and brands most listened to seldom, if
ever, line up exactly with the brands used most often. The leaders for both monthly and weekly most listened to are Spotify, YouTube Music and Pandora.

When asked which brands they use most often, respondents said Spotify,
YouTube Music and Pandora. Trailing the pack were AppleMusic, AmazonMusic, iHeartRadio and Other.
The Infinite Dial 2022 report. Graph detailing the online audio brands used most often.

Smart speakers bring with them the opportunity for people to listen with others. For the second year, The Infinite Dial ranked frequency of
listening to online audio with other people. As with 2021, this years
figures suggest roughly a 50-50 split between those who report sharing the speaker frequently or sometimes with those who said hardly ever or never.
It would appear unlikely that gathering around the smart speaker to listen
to online audio will become a thing anytime soon.

The post Spotify, Pandora and AppleMusic Lead in Online Audio Brand
Awareness appeared first on Radio World.


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Vinylthon 2022 to Support Next Generation of Radio Enthusiasts

Posted: 31 Mar 2022 06:50 AM PDT https://www.radioworld.com/news-and-business/programming-and-sales/vinylthon-2022-to-support-next-generation-of-radio-enthusiasts



An effort is underway to garner support for the next generation of radio
stars via the Vinylthon 2022 fundraiser.

On Saturday, April 23 the College Radio Foundation will present the 7th
annual Vinylthon event, a fundraiser designed to provide scholarships for future broadcasters and expose more young voices to the radio industry. 

“College radio is where it all begins,” said Lori Quicke, executive director of the College Radio Foundation, which organizes Vinylthon each
year. “It’s the place where students get their first experience of broadcasting. For many of them it might be the only time they work in
radio, but for some, and this is the crucial thing, this is a
transformative experience, and they want to work professionally in the
radio industry. We want to do everything we possibly can to support their dreams of being able to work in radio.”  

As in previous years, the event will celebrate all things vinyl by
encouraging participating stations to play music from records on
turntables. Registration for Vinylthon 2022 is free for all college radio stations. Commercial, public and Christian stations are asked to register
with a fee of $99. Higher level sponsorship are also available and,
according to Quicke, every dollar goes directly into the scholarship fund.
A picture of the Golden Slipmat Award from 2017.

“Students’ lives and their very futures could be changed by this,” she said. “Who knows who could one day be a household name because of this financial support?”

Stations willing to go above and beyond and commit to playing 12 hours of
vinyl music will be honored with the Golden Slipmat Award, she said.

This year’s Vinylthon event will also coincide with Record Store Day. 

“It’s a fun day for the entire radio industry to come together and just have fun, and in the process support radio students and thereby strengthen
the future of radio,” said Quicke. 

[Check Out More Events on Radio World’s Calendar]

This year, Vinylthon is also being sponsored by Jacobs Media Strategies.

“Like millions of music fans, I personally love vinyl, and still own a turntable and several hundred albums, so the event has its obvious appeal,” said Fred Jacobs, company president. “I have also seen many of our client stations feature vinyl with ratings success. But what I’m really excited about is the opportunity to support young people who aspire to work in
radio through Vinylthon.”

Jacobs pointed to the dwindling number young people listening to broadcast radio stations.

“They will be the majority generation in just a few years, but radio has
done very little as an industry to embrace them — as listeners and even as employees,” he said. “College station are the future pipeline — young people striving to make their mark in the radio business.”

Vinylthon supporters say that a station’s participation in Vinylthon doesnt necessarily require an over-the-air broadcast, particularly in this era of COVID and social distancing restrictions. Participants can be creative and
use social media as an outlet to show their love of vinyl too. 

Submit news about your event to radioworld@futurenet.com.

The post Vinylthon 2022 to Support Next Generation of Radio Enthusiasts appeared first on Radio World.


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For All-Digital AMs, the Antenna Matters

Posted: 31 Mar 2022 02:00 AM PDT https://www.radioworld.com/show-news/nab-show/for-all-digital-ams-the-antenna-matters



The performance of all-digital AM HD Radio signals will be in the spotlight with a presentation on “The Effects of Directional Antenna Pattern
Bandwidth Upon MA3 Transmissions.” 

Mike Raide is senior manager, broadcast technologies at Xperi Corp., and
David Kolesar is senior broadcast engineer with Hubbard Radio, which has
been operating WWFD(AM) in Frederick, Md., in all-digital since 2018.

Radio World: Presumably youve been testing for this at WWFD. Describe the
test process.

Mike Raide: We outfitted the Xperi test van with a reference antenna,
spectrum analyzer and an HD Radio test receiver. We drove through WWFD’s null, taking measurements along the way: field strength, spectrum analyzer plots and digital signal constellations. We then plotted the points on a
map and overlaid the station’s directional antenna pattern on top of it.
This screenshot is the reference by which Kolesar and Raide judged data
points when driving through WWFD’s null.

RW: What are your main conclusions?

Dave Kolesar: They are twofold. One, the MA3 transmission system is
remarkably durable with regards to dealing with nonlinearities in the null.
We saw an amplitude ripple of up to 4 dB in each set of the core carriers,
and the receiver still locked. However, because of these types of nonlinearities in the antenna system, a price is paid in the robustness of reception: The error correction and equalization in the receiver that
normally would go to combatting channel noise is being used up correcting
the poorer formation of the signal in the null. 

That leads us the second point: It is really important for a station to pay attention to its antenna system, particularly if it’s a directional array. Null-fill and pattern bandwidth are important.

RW: Why are these findings important?

Raide: They emphasize that there is more to a digital conversion than
simply converting or buying a new transmitter. You must linearize the
antenna system to get the maximum benefit of going digital. Even if a
station is non-directional, a broader antenna bandwidth provides a better signal over your service area.

RW: Is the AM radio industry any closer to accepting all-digital than it
was a year or two ago? Only a small handful of stations seem to have been trying it.

Kolesar: I’d say that absolutely, the industry is closer to accepting all-digital than it was even a year or two ago. There are more receivers
out there, with a few markets approaching or exceeding 50% penetration in vehicles. The benefits of all-digital are becoming more widely known as
other station owners and engineers are able to listen to the stations that
have now turned on MA3. 

Some forward-thinking AM station operators are now realizing that in order
to participate in the next-generation connected-car platforms — DTS AutoStage, RadioDNS, etc. — you must transmit an HD signal, be it hybrid or MA3. 

While we can’t speak to the specific numbers of inquiries to manufacturers, we can say that there has been markedly increased interest in both MA1 and
MA3 over the past year. After COVID-19, as capital budgets refocus from
remote operations to transmitter plant improvements, stations now have the breathing room to dedicate resources to staying relevant in the future,
such as going digital and the rich possibilities of metadata, data services
and audio fidelity that that provides. 

[For More News on the NAB Show See Our NAB Show News Page]

RW: What else should we know about your tests or this topic?

Raide: There are still some refinements to the MA3 system that we are exploring, namely the possible benefits of adjusting power of the reference carriers, as well as the enhanced carriers. Such adjustments could enhance
the performance and range of things like Artist Experience as well as HD2 channels. 

The latter, of course, is relevant in that broadcasters are always looking
for more ways to distribute content, and FM translators may factor in this approach. We would like to make sure that these things are implemented in
an optimum way.

The post For All-Digital AMs, the Antenna Matters appeared first on Radio World.


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Cirrus Has New Version of Streaming App

Posted: 30 Mar 2022 02:21 PM PDT https://www.radioworld.com/tech-and-gear/products/cirrus-has-new-version-of-streaming-app


Cirrus Streaming has launched a new version of its native streaming app for radio and other broadcasters.

The app, free with a streaming plan, allows broadcasters to offer listeners
a dedicated listening experience through iOS and Android.

“Broadcasters can create in-app polls, where listeners can answer a variety of different questions,” the company said. “This feature allows broadcasters to gain real-time insight on what listeners’ preferences are.”

Listeners can record “shout-out” audio snippets that can be played on the air by the broadcaster at any time.

“Additionally, listeners can create song alerts via push notifications when
a song they flagged is about to play. These interactive and intuitive
features undoubtedly take the app to the next level.”

[Check Out More Products at Radio World’s Products Section]

The broadcaster can customize and brand using the Cirrus StreamingApp
Editor, which lets the broadcaster edit its design within a browser.

“They can easily upload custom skins, choose color schemes, add images and logos, create custom menus, create listener polls, and turn in-app features
on or off at any time.”

Broadcasters with multiple streams can create one app that houses all their streams, so listeners can choose the stream they want and switch between
them.

A proprietary ad server lets broadcasters create mobile-targeted ad
campaigns and opt in to Cirrus Streaming’s own network of advertising opportunities.

A demo of the app is available on the company website.

The post Cirrus Has New Version of Streaming App appeared first on Radio
World.


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FCC Dismisses Urban Ones Objection to Three Florida Station Reassignments

Posted: 30 Mar 2022 12:53 PM PDT https://www.radioworld.com/news-and-business/business-and-law/fcc-dismisses-urban-ones-objection-to-three-florida-station-reassignments


A well-known broadcaster has lost its bid to see a series of Florida
station reassignments overturned.

In January 2021, the Media Bureau at the Federal Communications Commission granted an application that assigned the licenses of three Florida stations from Florida SportsTalk LLC to Hitmaker Music Group LLC. The reassignment impacted AM station WGGG in Gainesville, the FM translator station W221DX
as well as WMOP(AM) in Ocala.

Soon after the application was granted, Urban One Broadcasting Network LLC filed an objection, asking the bureau to dismiss the reassignment
application because Urban One said it had previously entered into a local marketing agreement (LMA) with SportsTalk that provided Urban One brokered
time on the stations as well as an option to purchase the stations
outright. Urban One shared a copy of a proposal that spelled out LMA programming details and the option to purchase the stations that was
presented to — and signed by — SportsTalk in November 2019.

In its objection, Urban One also said that SportsTalk had engaged in racial discrimination against Urban One by selling the stations to Hitmaker.

In a response, SportsTalk said that although the two had exchanged
proposals about a possible LMA and sale, there was no executed contract
between the two. SportsTalk said that its decision to sell to Hitmaker was based on financial need and that Urban One failed to pursue discussions
about entering into an agreement to broker and acquire the stations.

After reviewing the documentation, the Media Bureau issued a staff letter denying Urban One’s objection and granting the reassignment application, saying that Urban One had not provided sufficient justification for
dismissing the reassignment. Specifically, the staff letter said that the matter was a private contractual dispute that falls outside of the commission’s purview. It also found that Urban One’s claim of racial discrimination was unsupported.

Urban One then filed an application for review, saying its claim is based
on “U.S. civil rights laws that prohibit business practices involving disparate treatment of those persons belonging to protected classes under
Title VII of the equal employment laws.” The company also said that the FCC has a compelling interest to promote diversity in the broadcasting industry
and that the Media Bureau failed to conduct an inquiry into whether SportsTalk’s actions had a disparate impact on Urban One.

The government must have an interest in diverse programming, Urban One
said, referring to language within the Communications Act of 1934 that
requires the bureau to “give preferences to applicants where the granting
of a license would result in media diversification.”

Urban One also said that the decisions laid out in the bureau’s staff
letter were arbitrarily decided and made in a biased manner.

But after reviewing the bureau’s staff letter, the commission dismissed
Urban One’s application on several grounds, both procedural and
substantive. The commission said that the claims contained in Urban One’s application for review were not presented properly to the bureau (FCC Rules require parties to raise new arguments at certain stages of the review process). As a result, the commission said the new arguments were
procedurally barred.

[See Our Business and Law Page]

The commission also denied Urban One’s arguments on its merits. The commission said it takes claims of discrimination seriously and reiterated
the language in Section 73 of the FCC Rules that explicitly prohibits any entity from engaging in discrimination on the basis of race, color,
religion, national origin or sex in the sale of broadcast stations. But the commission said Urban One must make a prima facie case early on to show
that the transaction was tainted by discrimination. The commission said
Urban One failed to do so.

The commission also found that the broadcaster misplaced its reliance on
equal employment laws and the disparate impact provisions contained within them. The Title VII law that Urban One mentions prohibits employment discrimination and is designed to protect employees from discrimination
from their employers. No employer/employee relationship exists in this particular situation, the commission said. As a result, the commission
denied Urban One’s request to conduct an inquiry into whether SportsTalk’s action had a disparate impact on Urban One.

The commission also reminded Urban One that the discussions about the LMA
and possible sale were part of a private contractual dispute rather than a decision that the commission can weigh-in upon.

The FCC also rejected Urban One’s allegation that the Media Bureau did not properly consider the issue of diversity when weighing in on this decision.
The FCC noted that Section 309 of the Communications Act, which Urban One
said the bureau failed to consider, is not applicable in this case because
it does not involve mutually exclusive applications for a license or construction permit that the commission has the authority to permit.
“Rather, this case involves the assignment of existing authorizations to which Section 309 does not apply,” the commission said. The commission said it does not intervene in matters involving the interpretation and
enforcement of contracts for the sale of broadcast stations in the absence
of an argument made early on that shows a case of discrimination.

As a result, the commission found that Urban One failed to demonstrate that
the Media Bureau erred in its initial decision and then dismissed and
denied Urban One’s application for review.

The post FCC Dismisses Urban Ones Objection to Three Florida Station Reassignments appeared first on Radio World.


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Lawos Jamie Dun Relocates to North America

Posted: 30 Mar 2022 12:00 PM PDT https://www.radioworld.com/news-and-business/people-news/lawos-jamie-dun-relocates-to-north-america

Jamie Dunn, chief commercial officer

Lawo said the relocation of Jamie Dunn, its chief commercial officer, to
the United States will strengthen its commitment to the North American
market.

The company is headquartered in Germany.

“With an organization of over 40 experts in North America, Dunn’s move represents a logical step to support and steer the organization through the next stage of planned growth as Lawo executes on delivering its next evolutionary chapter of IP- and cloud-enabled media infrastructure solutions,” it said.

Dunn said North America “has become one of Lawo’s largest and most important markets.”

The company makes network, video, audio, control and monitoring technology
for TV and radio broadcast and other markets such as performing arts,
houses of worship, stadiums and corporate applications. 

Send People News submissions to radioworld@futurenet.com.

The post Lawo’s Jamie Dun Relocates to North America appeared first on
Radio World.


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Inside the March 30, 2022 Issue of Radio World

Posted: 30 Mar 2022 11:25 AM PDT https://www.radioworld.com/uncategorized/inside-the-march-30-2022-issue-of-radio-world


Here’s your annual preview of technology sessions and topics at the NAB
Show – all the more exciting because broadcast engineers and other
tech-savvy managers haven’t gathered for the spring show in Las Vegas since 2019.

In this issue you’ll also learn about the newly formed World Radio
Alliance; muse about non-fungible tokens; celebrate the BBC World Service
at 90 years of age; and find out why “Franken FMs” haven’t disappeared after all.

Read it here. 

The post Inside the March 30, 2022 Issue of Radio World appeared first on
Radio World.


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FCC Denies Request for Second Local Service

Posted: 30 Mar 2022 10:00 AM PDT https://www.radioworld.com/news-and-business/business-and-law/fcc-denies-request-for-second-local-service


The Media Bureau at the Federal Communications Commission has denied an applicant’s request to provide second local service to a community in Mississippi.

SSR Communications requested that the FCC amend the FM Table of Allotments
by allowing Channel 284A in Bruce, Miss., to serve as a second local and
first competing FM service.

According to the FCC’s FM assignment policies and procedures, there are
four priorities when it comes to determining FM allotments: first fulltime aural service, second fulltime aural service, first local service and then, finally, other public interest matters. The rules also say that equal
weight is given to priorities two and three.

Since Bruce is an incorporated community with a census population of 1,707 people and thus sufficient for allotment purposes, SSR said, it requested
that the Media Bureau allot this channel to the community. SSR also said it would participate in a future commission FM spectrum auction for a new
permit at Bruce and, if it is found to be the winning bidder, would
promptly begin building the station. 

But the Media Bureau rejected SSR’s requests on several grounds.

First it found that the petition for rulemaking and the application that
SSR filed is technically defective. An engineering report commissioned by
the bureau found that the proposed 70 dB contour suggested by SSR would not provide 100% city-grade coverage to Bruce as required by FCC rules. 

[See Our Business and Law Page]

The bureau also found that SSR’s proposal to use this vacant allotment as “backfill” to prevent the removal of first local service at Bruce violates the commission’s backfill policy.

In its Rural Radio proceeding, the commission said, it clarified what constitutes “reception service” for purposes of gain and loss analysis of areas in the context of a community license change. The commission rejected
the use of potential services — such as vacant allotments — in gain and loss calculations, finding that for purposes of those calculations
applicants should not count vacant FM allotments. (At the time, the
commission decided to include unbuilt construction permits but to exclude vacant allotments.)

 “Our increased scrutiny of reception service in gain and loss areas requires that we evaluate actual, rather than hypothetical service,” the commission said in its 2012 order on reconsideration. 

SSR, as an auction winner, cannot use this proposed vacant allotment as a backfill, the bureau said. As a result, SSR’s petition and its application were dismissed by the Media Bureau.

The post FCC Denies Request for Second Local Service appeared first on
Radio World.


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Three New Companies Added to FCCs Communications Threat List

Posted: 30 Mar 2022 10:00 AM PDT https://www.radioworld.com/news-and-business/headlines/three-new-companies-added-to-fccs-communications-threat-list


The Federal Communications Commission has added three entities to its list
of communications equipment and services that are deemed to be a threat to
the nation’s security. They include a familiar brand of anti-virus and cybersecurity products.

On March 25 the FCC expanded its list to include AO Kaspersky Lab, China Telecom (Americas) Corp. and China Mobile International USA Inc. to its
list of communications equipment and services that are a threat to national security. It said those additions are based on requirements in the Secure
and Trusted Communications Networks Act of 2019.

The act requires the Public Safety and Homeland Security Bureau to maintain
and publish a list of communications equipment and services that pose an unacceptable risk to U.S. national security or to the security and safety
of individuals in the United States. Known colloquially as the Covered
List, the document was first published in March 2021 and is continually
updated as other communications equipment and services are identified as
being a threat, the FCC said.

[See Our Business and Law Page]

“[This] action is the latest in the FCC’s ongoing efforts, as part of the greater whole-of-government approach, to strengthen America’s
communications networks against national security threats, including
examining the foreign ownership of telecommunications companies providing service in the United States and revoking the authorization to operate
where necessary,” said Chairwoman Jessica Rosenworcel in a release when the announcement was made. “Our work in this area continues.”

The list includes names and descriptions of companies, the equipment or services they provide as well as the date that a company was added. A total
of eight companies are now included on that list, including
telecommunications equipment providers like Huawei Technologies and ZTE Corporation, video surveillance equipment from Hytera Communications and Hangzhou Hikvision Digital Technology Company, and video surveillance and telecom equipment from Dahua Technology Company.

The FCC also noted that those included on the list also include any subsidiaries or affiliates related to each entity.

Access the full FCC Covered List.

The post Three New Companies Added to FCC’s Communications Threat List appeared first on Radio World.


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Beasley Names Rich as VP of Operations

Posted: 30 Mar 2022 08:05 AM PDT https://www.radioworld.com/news-and-business/people-news/beasley-names-rich-as-vp-of-operations

Kevin Rich will join Beasley Media Group as its new vice president of operations on April 18.
He comes to Beasley after four years as market president and chief revenue
and content officer at Townsquare’s Albany, N.Y., cluster. Before that he
was general sales manager and director of sales.
He has worked as a senior account executive at CBS Radio in Seattle and
Citadel in Syracuse, N.Y. He began his career as a sales executive at
WRMF(FM) in West Palm Beach, Fla.
Rich succeeds Jonathan Ghazal, who left in December. He will be based at Beasley HQ in Naples, Fla., and he will work with President Bruce Beasley,
COO Brian Beasley and VP of Operations Brad Beasley in overseeing the daily business of the company’s 62 radio stations and multiple platforms.

Read more People News.

The post Beasley Names Rich as VP of Operations appeared first on Radio
World.


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Tieline Gateways Adds Livewire+ Support

Posted: 30 Mar 2022 07:51 AM PDT https://www.radioworld.com/tech-and-gear/products/tieline-gateways-adds-livewire-support


Codec maker Tieline has added native Livewire+ support to its Gateway and Gateway 4 codecs. 
Tieline has added native Livewire+ support to its Gateway and Gateway 4
codecs.

“Livewire+ is widely used by many broadcasters for discovery and advertisement when streaming real-time IP audio. Integrating native support
for Livewire+ facilitates interfacing easily between Gateway and Gateway 4 codecs and Livewire AoIP networks,” Tieline said in its announcement.

“Previously the codecs could only connect to Livewire+ devices in AES67 compatibility mode.”

Charlie Gawley, who oversees sales for the APAC/EMEA regions, said the
company advocates for interoperability of equipment from vendors of IP
systems and products.

“That’s why our Gateway platform includes native support for AES67, ST 2110-30, ST2022-7, AMWA NMOS IS-04 and IS-05, Ember+, Ravenna and now Livewire+. An optional WheatNet-IP card is also available and we plan to support Dante in coming months.”

Firmware supporting Livewire+ will be available in Q2 as a free upgrade for existing users. 

Gateway and Gateway 4 both were introduced since the start of the the
pandemic, so the upcoming convention will mark their NAB Show debut.
Tieline will be in booth C1707.

[For More News on the NAB Show See Our NAB Show News Page]

The post Tieline Gateways Adds Livewire+ Support appeared first on Radio
World.


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AdTonos Names Hirche to Product Post

Posted: 30 Mar 2022 07:37 AM PDT https://www.radioworld.com/news-and-business/people-news/adtonos-names-hirche-to-product-post


AdTonos appointed Agata Hirche as VP of product, a newly created position. She’ll be responsible for developing its programmatic platform, focusing on audio media buying and cross-device targeting.

U.K.-based AdTonos, owned by Radio Net Media, is “an audio advertising platform that connects advertisers with publishers” who use it to monetize products like podcasts, audiobooks, music and radio streams.
Agata Hirche, AdTonos VP of product

According to its website, “In our AdTonos solution for online radio broadcast, we replace on-air commercial break content with targeted advertisements, changing spray-and-pray ATL ads into pay-per-play
performance marketing.”

[Visit Radio World’s People News Page]

Hirche is former head of platforms and capabilities EMEA at Omnicom Media Group. The announcement was made by AdTonos CEO/founder Michal Marcinik. 

“Agata’s extensive experience … includes the successful launch of television advertising measurement provider, Samba TV, in Europe, as well
as leading programmatic capabilities on behalf of the world’s largest advertising agency network Omnicom Media Group in the U.S.,” AdTonos said
in the announcement.

“In her roles, Agata’s responsibilities also included managing performance for brands as well as developing B2B relationships with vendors.”

Hirche called it “a great opportunity to shape the landscape of audio
adtech and to integrate publishers with the programmatic ecosystem.”

The company also recently named Lisa Stevenson as business development
director for the U.K. 

The post AdTonos Names Hirche to Product Post appeared first on Radio World.


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Research Says Social Media Has Hit a Plateau

Posted: 30 Mar 2022 07:22 AM PDT

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