XPost: alt.radio.broadcasting

RadioInsight

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Vulture: Gayles abcdefu and 10 More Extremely Cursed Radio Edits

Posted: 11 Mar 2022 03:15 PM PST https://www.vulture.com/2022/03/songs-ruined-by-radio-edits-gayle-acdefu.html



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Rumba 106.1 Debuts In Philadelphia

Posted: 11 Mar 2022 09:00 AM PST https://radioinsight.com/headlines/220967/106-1-the-breeze-philadelphia-goes-under-construction/


At noon today, iHeartMedia launched Spanish CHR Rumba 106.1 on WISX Philadelphia.

Branding as #1 Para Reggaetón Y Variedad, the station is launching with
10,000 songs commercial-free. Core artists are listed as including Bad
Bunny, J. Balvin, Karol G, Marc and Anthony.

The Rumba brand was previously utilized in the market on Spanish Tropical
Rumba 104.5 WUBA for a brief run from August 2006 to May 2007 before being moved to 1480 until November 2011. The first attempt at Rumba coincided
with the shift of ratings measurement from diary to PPM and a changing competitive landscape in Philadelphia that made the launch of Alternative
on the frequency possible.

There are currently multiple smaller AMs and translators filling the
Spanish CHR and Tropical niches in the market, two of which show up in the ratings. Mega-Philadelphia LLCs Mega 105.7 1310 WEMG is at a 0.8 share,
while VM Broadcastings La Kalle 99.9 1340 WHAT/99.9 W260CZ holds a 0.5.
That combined 1.3 share would currently rank ahead of both WTDY-FM and
WRNB-FM and doesnt include potential audience that can be gained from other stations including those in the adjacent Trenton and Wilmington markets.
Rumba 104.5s ratings that were in the low 2 shares in 2007 would not appear
as bad now as they did then and the Hispanic population in the Philadelphia market now accounts for nearly 10% of the market.

iHeartMedia Philadelphia debuts Rumba 106.1, # 1 Para Reggaetón Y Variedad
En Philadelphia, effective immediately. Rumba 106.1 will air high energy contemporary top 40 hits from the most popular genres in Latin music today, such as Reggaetón, Urban Pop, Bachata, Salsa and more.

Listeners can tune in to hear music from some of their favorite Latinx
artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. Listeners can tune in to hear the biggest hits from their favorite Latinx artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. Broadcasting from Parx Casino Studios, Rumba 106.1 will play ten thousand
songs commercial free to kick off the launch. Founding partners include
Miller Lite, PGW, Top Dog Law, CarVision.com, Angels Are Us Home Health
Agency and Tito’s Handmade Vodka.

“Our decision to create Rumba 106.1 is a recognition of the importance and vitality of the Greater Philadelphia region’s Latino population, which has grown to just over 15 percent over the past five years,” said Derrick Corbett, Senior VP of Programming for iHeartMedia Philadelphia. “The latest Census Bureau statistics show that the Philadelphia region contains the third-highest Latino population in the Northeast.”

“History is unfolding in the city of brotherly love with the very first full-power FM signal dedicated to the Latino community, which has been
longing for many years to have its voice represented in Philadelphia,” said P.J. Gonzalez, Senior VP of Programming for iHeartLatino.

“iHeartRadio is proud to introduce Rumba 106.1 as a companion station to
the ever-excelling Latino culture.”

“The Delaware Valley has a wealth of organizations and individuals who are committed to serving the Latino community and we are excited that we have a radio station that will strongly support their efforts,” said Jeff Moore, Market President for iHeartMedia Philadelphia.

Update 3/10: At noon today, WISXs stunting shifted from a simulcast of WIOQ
to non-stop music from Bad Bunny and Spanish language promos for its new
format launching on Friday, March 11.

The sweepers generally translate to A new station is coming to
Philadelphia, a new station just for Latinos. Coming tomorrow at noon.

For more details on what will likely debut see our Domain Insight report
from Wednesday here.

Original Report 3/8: A format change is in progress at iHeartMedia Soft AC 106.1 The Breeze WISX Philadelphia.

WISX is currently simulcasting sister CHR Q102 WIOQ. Outside of banner on
the stations website stating Under Construction Now Playing Phillys #1 Hit Music Station there are no references to the 106.1 signal being made on air
or anywhere else right now.

Morning host Valerie Knight has posted a video acknowledging that she has
been let go with the impending format change.

WISX ranked tenth in the Philadelphia market with a 3.3 share in the
January 2022 Nielsen Audio ratings.

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KONE Trims Its Beard And Returns To Rock 101 Branding

Posted: 11 Mar 2022 08:09 AM PST https://radioinsight.com/headlines/221140/kone-trims-its-beard-and-returns-to-rock-101-branding/


Nearly two years to the day after it rebranded as 101 The Beard, Alpha
Medias 101.1 KONE Lubbock has returned to its heritage Rock 101 branding.

KONE continues to feature a hard leaning Classic Rock playlist from the 70s through early 2000s. The station runs the Billy Madison Show in mornings,
Dave Fernandez in middays, Greg Beharrell Show in afternoons, and Nights
with Alice Cooper.

KONE had relaunched as 101 The Beard on March 12, 2020.

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WLBR To Flip To Conservative Talk

Posted: 11 Mar 2022 06:28 AM PST https://radioinsight.com/headlines/221133/wlbr-to-flip-to-conservative-talk/


Forever Media will flip Classic Hits Wilbur 1270 WLBR Lebanon PA to Conservative Talk on Monday, March 15.

WLBR will continue to feature its local morning show hosted by Laura LeBeau from 6 to 9am. The rest of the the weekday lineup will include the
following syndicated talkers: Mike Gallagher from 9am-12pm, Dan Bongino
from 12-3pm, Ben Shapiro 3-5pm, Michael Knowles 5-6pm, Dave Ramsey 6-9pm,
Ken Coleman 9-10pm, Jim Bohannon 10pm-1am, and Red Eye Radio overnight.

WLBR will continue to also carry Philadelphia Phillies baseball, Penn State football and high school football and basketball. The format change marks a return back to what WLBR presented until Forever took over the station and debuted the Wilbur brand in April 2020.

The station, which serves portions of the Harrisburg/Lebanon/Carlisle
market, had a 0.8 share in the January 2022 Nielsen Audio ratings.

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Station Sales Week of 3/11

Posted: 11 Mar 2022 04:30 AM PST https://radioinsight.com/headlines/221055/station-sales-week-of-3-11/


Educational Media Foundation will acquire Oldies 106.9 WZZI Bedford/Roanoke
VA from Todd Robinsons WVJT WLLC for $118,750. The deal with include a
Network Affiliation Agreement that will take effect on or before March 15.
WVJT LLC sold WZZI simulcaster 103.9 WHTU Big Island/Lynchburg VA to Gary Burns’ KSM Holdings LLC last month for $325,000.

Cristofer Shanks Ad Astra Per Aspera Broadcasting will acquire Classic Hits 96.7 KBBE and 1540 KNGL/98.9 K255DK McPherson KS from Davies Broadcasting
for $650,000. The stations will join the buyers holdings that include CHR
94.7 KSKU Sterling, Classic Hits HK FM 95.9 KWHK Hutchinson, Classic Rock Kansas Rocks 100.3 KNZS Arlington, and Kicks Country 106.1 KXKU Lyons in Central Kansas.

Dean Miller Broadcasting sells Variety Hits 105.5 Tam-FM WMVR-FM Sidney OH Michelle Stallards Fender Broadcasting for $250,000. Stallard currently
serves as Assistant General Manager and Traffic and Billing Manager for the station.

Grant Merrill and Ben Bucklands Southwest Media Group Dumas acquires
Highway 64 Radios Oldies 800 KDDD and Classic Country Big Country 95.3
KDDD-FM Dumas TX for $300,000. The deal will see the buyers pay Highway 64 Radio $3759, while the remaining $296,241 will go towards debt owed by
sellers Carianne Carstater and Chris Lash from the 2019 purchase of the stations for $292,000.

Buckland, Merrill and JD Fords Remember Radio acquires Big Country 1430
KALV Alva OK from William Wachters Blue Sky Media for $30,000. The buyer
will also purchase MMK of Alvas 99.5 K258GZ Alva for $100.

Mark and Mary Lefler will increase their stake in Cornerstone Broadcastings Talk/Oldies 1390 WYXI/94.5 W233CI Athens TN from 50% to 100% as they
purchase Robert Max Ketchersid Sr.s shares for $100,000.

Growing Christian Foundation acquires 90.5 KGIO Astoria OR from Centro
Familiar Cristiano for $80,000.

McCormick Broadcasting sells 99.1 KRUP Dillingham AK to Strait Media for $10,000. The buyer owns Full Service 98.3 KEDI Bethel AK.

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VCY America Launches On 103.3 Dallas

Posted: 10 Mar 2022 12:46 PM PST https://radioinsight.com/headlines/221103/vcy-america-launches-on-103-3-dallas/


VCY America has closed on its $9.2 million purchase of 103.3 ESPN Dallas
KESN Allen TX from ESPN Inc.

With the closing of the deal on Wednesday, VCY America launched its
Christian Preaching network programming around 10:30pm. The station becomes VCY’s second station in Texas joining 92.7 KVCE Staton/Lubbock, with the pending acquisition of 104.7 KTXC Lamesa/Midland TX set to be the third.

New KVDT call letters are pending.

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