XPost: alt.radio.broadcasting

RadioInsight

///////////////////////////////////////////
Bob Becomes Jack In Wichita Falls

Posted: 06 Mar 2022 01:30 PM PST https://radioinsight.com/headlines/netgnomes/219659/is-bob-fm-leaving-100-9-wichita-falls/


After nearly a month of stunting as just 100.9 FM teasing the disappearance
of Bob, Falls Media relaunched KWFB Holliday/Wichita Falls TX as 100.9
Jack-FM.

The change comes with a switch from a locally programmed playlist to the national Jack-FM playlist.

Original Report 2/8: A change of some sorts is underway at Falls Media
Variety Hits 100.9 Bob-FM KWFB Holliday/Wichita Falls TX.

KWFB has temporarily rebranded as 100.9 FM while the format continues.
Sweepers heard on the station ask, Is Bob officially gone or is this a technical issue?, Hey Wheres Bob?, and Does Anyone Know Bob Is Missing?.

KWFB debuted its now former Bob-FM identity in 2007 after completing its
move in to the Wichita Falls market.
Domain Insight

It does not appear the change at KWFB will be anything more than a name
change. Domain registrations were made recently for 1009JackFM.com and WichitaFallsJack.com from different registrars. Additionally, the new 100.9 Jack-FM logo is already visible on pages on the stations website.

--- SoupGate-Win32 v1.05
* Origin: fsxNet Usenet Gateway (21:1/5)