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RadioInsight

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WKPQ Meets Bigfoot As Seven Mountains Completes Elmira Consolidation

Posted: 04 Jul 2021 01:00 PM PDT https://radioinsight.com/headlines/210378/wkpq-meets-bigfoot-as-seven-mountains-completes-elmira-consolidation/



Seven Mountains Media has completed its second annual shuffle in Elmira NY following the acquisition of a competitors cluster.

Kickin Country 105.3 WKPQ Hornell NY has begun simulcasting its new sister Country Bigfoot Country 96.1 WCBF Elmira/95.1 W236AK Corning as the company consolidates two of the three Country brands in the market. With the
change, two of of WCBFs former simulcasters have returned to the formats
and call letters they held prior to July 2020. 94.7 WQBF Tioga PA is once
again Classic Rock The Met WMTT-FM simulcasting with 92.7 WENI-FM South
Waverly PA/Elmira. 97.1 WOBF Canaseraga/Hornell has returned to
simulcasting Classic Hits Cool Radio WZHD with what is now 98.7 WPHD
Corning.

The full Elmira/Corning shuffle from the past month has seen the following changes:
Station Old Format New Format 92.7 WENI-FM South Waverly PA AC "Magic 92.7/97.7" Classic Rock "The Met" 94.7 WQBF Tioga PA Country "Bigfoot
Country" Classic Rock "The Met" WMTT-FM 97.1 WQBF Canaseraga
Country "Bigfoot Country" Classic Hits "Cool Radio" WZHD 97.7 WENY-FM Big
Flats AC "Magic 92.7/97.7" Christian "Family Life Radio" WCIG 98.7 WGMM
Corning Classic Hits "Gem 98.7" Classic Hits "Cool Radio" WPHD 100.9
WMTT-FM Horseheads Classic Rock "The Met" Silent WCID (Moving to 101.1
Ithaca) 104.9 WPHD Montour Falls Classic Hits "Cool 104.9"
Christian "Family Life Radio" WCIM 105.3 WKPQ Hornell Country "Kickin
Country 105.3" Country "Bigfoot Country" 106.7 W294BU Corning Country (simulcasting WKPQ) AC "Magic" (simulcasting 1230 WENY) 106.9 W295BY Elmira Conservative Talk "The Patriot" (simulcasting 1230 WENY) AC "Magic" 107.9 W300DH Corning Classic Hits "Cool 104.9" (simulcasting 104.9 WPHD) Classic
Hip Hop "Jamz 101.7" (simulcasting 101.7 W269BK via WCBF-HD3) 820 WMTT Horseheads Classic Rock "The Met" Silent WPGO 1230 WENY Elmira Conservative Talk "The Patriot" AC "Magic" Station Old Format New Format



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Mirchi Expands To The Bay Area

Posted: 04 Jul 2021 12:00 PM PDT https://radioinsight.com/headlines/210375/mirchi-expands-to-the-bay-area/



The India based Mirchi brand has launched in the Bay Area on KLOK Medias
1170 KLOK San Jose.

Until recently branded as Radio Mirchi, the launch brings the brand back to
a second market in the United States joining 92.7 W224CW Franklin Township/WPRB-HD2 Princeton NJ. Mirchi previously was heard on 1490 WDUR
Durham NC and in multiple markets on HD subchannels owned by Radio One.
KLOK had been running the Radio Zindagi South Asian network, which remains
in the Bay Area on 92.3 KSJO-HD2 San Jose.

Mirchi, India’s no.1 city-centric music and entertainment company,
fortifies its presence in USA, commencing its operations in The Bay Area, California. In line with its vision to expand its global footprint and
cater to the South Asian diaspora across markets, Mirchi aims to introduce
its Radio, Digital and LIVE Events solutions to the city.

With South Asians accounting for almost half a million of the total
population in the Bay Area, there is a significant demand for Hindi music
and Bollywood content. Catering to the needs of this vast pool of
consumers, Mirchi will be bringing the best of Bollywood content along with local updates relevant to the target audience. Mirchi will bring popular
and exclusive content like the ‘Mirchi Top 20 Countdown’, ‘Club Mirchi’,
‘What Women Want ‘with Kareena Kapoor Khan, ‘Bhatt Naturally’ with Mahesh
Bhatt and Pooja Bhatt, ‘The Karan Johar Show ‘along with other elements like ‘Mirchi Murga’ with RJ Naved, ‘Purani Jeans’ with RJ Sayema etc. Moreover, the brand will share its digital content and curate on ground
events, strengthening its consumer engagement within the market.

Additionally, the brand’s recently adopted avatar, having dropped the term ‘Radio’ from its name, highlights the fact that Mirchi is much more than radio now. It will offer customers and clients experiences and solutions
across platforms beyond radio such as digital content, original content, celebrity shows and on ground events, thereby further solidifying their engagement with the audience.

The launch adds to Mirchi’s rapidly growing digital and brand solutions businesses, providing for an ideal outlet for national and local
advertisers to reach a specific target audience in the Bay Area.

Commenting on the launch, Prashant Panday, MD CEO of Mirchi said, “Mirchi has been No. 1 player in the Indian market for almost two decades now.
After expanding our footprint in UAE, Qatar, Bahrain and New Jersey, we are excited to enter the dynamic market of the Bay Area. We look forward to bringing the best of Mirchi for the South Asian and Indian diaspora across these markets.”

“The global entertainment market holds immense potential and North America, especially The Bay Area, is a market with a lot of demand for Hindi music
and Bollywood content. Thus, leveraging Mirchi’s brand equity, strengths,
and unparalleled content library, we look forward to catering to this
demand and engaging with our target audience,” adds Manoj Mathan, Head of International Markets, Mirchi.

Mirchi relaunched in UAE earlier this year, followed by launches in Qatar
and Bahrain. Now present in 4 international markets, including the USA,
Mirchi plans on expanding further.

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