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First Listen: TikTok Radios Trending 10

Posted: 20 Aug 2021 03:00 PM PDT https://radioinsight.com/ross/211948/first-listen-tiktok-radios-trending-10/



At this writing, SiriusXM’s TikTok Radio is only a few hours old, but I wanted my First Listen to include the first “Trending 10” countdown or, as they were positioned, “the bops of the week” with Cat Haley, former afternoon host of WFLC (Hits 97.3) Miami. I’ve now heard the channel for about three hours and first blush observations include the following:

After three hours anyway, TikTok Radio, positioned as “Viral Hits and
sounds from the FYP [For You Page],” feels more like a brand-new format
than anything heard on broadcast radio for a while., even though Pandora
Now is one SXM channel over. It may be the best packaging of “viral hits” so far, in part because it has the best brand name for such a format. 
Like Radio Disney two decades ago, which helped codify the various
phenomena of the Disney Channel, one of TikTok Radio’s best utilities for
the industry will be helping put streaming hits in an understandable
package for anybody not living on TikTok.
Like Radio Disney when that station went all-current a few years ago, it’s also a good place to hear viral hits in hot rotation now as opposed when
they work their way up to power at Mainstream CHR. A song like Lizzos “Rumors,” which plays roughly once an hour here, might get that treatment from broadcast CHR on its premiere day, but then it will be another 6-10
weeks before power rotation is an option.
The imaging, meant to sound like it’s voiced virtually, is a nice update on the deadpan zingers of a Bob- or Jack-FM for a new cohort of listeners.
There are also the older songs that have become the famous outliers of
TikTok (Bee Gees, Louis Prima) that play for only a few seconds, just as
they would in a video.
During regular format, the breaks rotated between TikTok Radio’s presenters and artists. The expectation for channels like this is that you will not
hear a traditional, linear, real-time jock shift. I found myself wishing
there had been some way to update a real-time CHR presentation for a new
cohort as well—TikTok’s musical immediacy plus radio’s immediacy. Then again, much of broadcast radio is no longer immediate.


The first Trending 10 countdown was at 3 p.m. It’s a weekly feature that
will repeat through the weekend. For the same reasons of immediacy, I feel
like it needs to be at least daily. If Top 40 radio was really dynamic
enough to have a daily request countdown, shouldn’t TikTok Radio change constantly?

Here’s the Trending 10 from August 20. As did some of the other jock
breaks, many of Haley’s jock breaks were about the videos that users were posting with a given song, including the inevitability of the No. 1 song already having its own TikTok dance, something that Haley noted she wasnt
good at. 

10 – Sam Smith, “Like I Can” (2014)

9-  Jojo x WizDaWiza, “What’s Da Jwett”

8 – Lizzo & Cardi B, “Rumors”

7 – Schoolboy Q & Kenrick Lamar, “Collard Greens” (2014)

6 – Tai Verdes, “A-O-K”

5 – Bfb Da Packman & Coi Leray, “Ocean Prime”

4 – Babyxsosa, “Everywhere I Go”

3 – Sub Urban f/Bella Poarch, “Inferno”

2 – Tha Kid Leroi & Justin Bieber, “Stay”

1 – Doja Cat, “Get Into It (Yuh)”

And here are the songs that followed to round out the hour: 

City Girls, “Twerkulator”
Wombats, “Greek Tragedy”
HD4president, “Touch Down 2 Cause Hell”
Hoang Reed, “The Magic Bomb”
Remi Wolf, “Photo ID”
Masked Wolf, “Astronaut in the Ocean”
$ilkmoney, “My Potna Dem”
Walker Hayes, “Fancy Like”
Pinkpantheress, “Just For Me”
Ark Patrol & Veronika Redd’s “Let Go” (began the 4 p.m. hour and was preceded by a “Creator Invasion” feature with Lil Nas X introducing the song).


Here’s what we wrote about Australia’s TikTok Trending channel when it debuted on iHeart Radio Australia in May.  



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Sarah Jordan Departs WDJX

Posted: 20 Aug 2021 02:50 PM PDT https://radioinsight.com/headlines/211960/sarah-jordan-departs-wdjx/



Alpha Media Louisville Marketing Director and CHR 99.7 WDJX Louisville
midday host Sarah Jordan has announced she is departing to join the
University of Louisville as Senior Director of Events for Alumni Relations.

Jordan has spent fifteen years at the cluster with multiple stints on-air
at WDJX and defunct Hot AC Max 102.3 WXMA; the latter she was also
Promotions Director and later Program Director. She has been Marketing
Director for Alphas five station cluster since August 2017.












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