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Report claims that there has been 30% growth in digital DAB+ receivers in Germany

Posted: 07 Sep 2021 12:00 AM PDT https://ei7gl.blogspot.com/2021/09/report-claims-that-there-has-been-30.html



According to a recent press release from the 6th of September 2021, the
number of digital DAB+ receivers in Germany has reached a record 21.7
million receivers. This is approximately 5 million more radios than before
and corresponds to a growth of 30 percent.
"More than every fourth household (27 percent) now receives DAB +. That is
over 1.1 million more than in the previous year. This means that the number
of households in which DAB + can be received is well over 11 million for
the first time.
The number of VHF radios continues to decrease. Aided by the digital radio obligation, among other things, the FM share in car radios is falling significantly, reaching a new low of 78.8 percent. Around every fifth car
radio is now equipped with DAB + reception."
While the 30% growth sounds impressive, one of the key facts in the press release is that just 20% of cars has DAB+. This is one of the key sectors
for radio and it would seem that a switch off of the FM radio network is unlikely until that figure is much higher.
Press release below...
DAB + digital radio with growth spurt: Plus 30 percent / 5 million more
devices in households / digitization report by media companies 2021"
More and more people in Germany are choosing digital DAB + radio. As the digitalization report of the media companies 2021 clearly shows, the
equipment of households (at home and in the car) has reached a new record
with 21.7 million DAB + receivers. The approximately 5 million more radios correspond to a relative annual growth of 30 percent. More than every
fourth household (27 percent) now receives DAB +. That is over 1.1 million
more than in the previous year. This means that the number of households in which DAB + can be received is well over 11 million for the first time.
The number of VHF radios continues to decrease. Aided by the digital radio obligation, among other things, the FM share in car radios is falling significantly, reaching a new low of 78.8 percent. Around every fifth car
radio is now equipped with DAB + reception.
DAB + reception is increasing in all federal states
At the federal state level, Bavaria (34.8 percent) and Saxony-Anhalt (34 percent) have by far the highest proportion of households with DAB +; Baden-Württemberg (29.5 percent) and Saxony (30.2 percent) are also above
the national average. Baden-Württemberg recorded the greatest growth
compared to the previous year. The relative growth compared to 2020 is 22 percent here.
In absolute numbers, the populous states of North Rhine-Westphalia (2.1 million) and Bavaria (2.2 million) are ahead with more than two million DAB
+ households each, followed by Baden-Württemberg with over 1.5 million DAB
+ reception households.
In most federal states, DAB + is the second most common type of radio
reception after FM.
The total digitization quota grows to around 66 percent
The average number of DAB + radios in households increases from 1.7 to 2. Together with the satellite and cable reception channels, the total digitization rate increases to around 66 percent. If there is no analogue reception option, two thirds of Germans could already listen to digital
radio today.
In relation to the use of the different radio transmission channels, this growth is particularly spurred on by DAB + (relative growth compared to the previous year plus 20 percent) and web radio (relative growth compared to
the previous year plus 9 percent).
So-called hybrid radios that receive DAB + and IP continue to play a subordinate role due to their low growth (2020: 2.4 percent) and with a
current market share of just 3.3 percent in households. Despite a slight increase to 8 percent (2020: 6 percent), smart speakers also have hardly
any influence on the progress of digitization.
More devices, more programs, more use
The steadily growing popularity of DAB + is reflected in an ever-increasing variety of offers. After the start of broadcasting of the second national
DAB + program ensemble in October 2020 as well as numerous regional and
local connections, the variety of offers has grown to over 270 regionally different radio programs. More than 70 are exclusive DAB + programs that
are only available digitally terrestrially.
According to the ma 2021 Audio study, the DAB + distribution channel
recorded further increases in the measurement of the “widest audience”: 20.4 percent (ma 2020 Audio II: 17.4 percent) of those aged 14 and over are listened to via DAB +. DAB + is used disproportionately in the target group
of 30 to 59 year olds in particular (WHK: 22.7 percent - ma 2020 Audio II:
20.0 percent).
###
Via DAB +:DAB + digital radio is today's free-to-air radio standard, which
puts an end to the shortage of analog frequencies. DAB + follows VHF and combines classic radio reception with the variety of digital programs at no internet costs. All public radio stations and an increasing number of
private radio stations broadcast programs via DAB +, with the number of
offers that are only available via DAB + growing steadily. Following a resolution by the federal and state governments, the range of devices was switched to digital radio from December 21, 2020. This applies to new
vehicles and commercially available radios. The law can protect consumers
from wrong purchase decisions and promote market penetration with DAB + devices. All DAB + radios have FM included.
About us:The Digitalradio Büro Deutschland, based in Berlin, is a joint initiative of the Digitalradio Deutschland association, i.e. ARD, Deutschlandradio, private radio broadcasters, device manufacturers and
network operators who have set themselves the goal of establishing DAB + digital radio in Germany. The digital radio office informs the public about
the possibilities and the introduction of DAB + in Germany. Access to Digitalradio Deutschland eV is open to all market participants who are committed to DAB +. Further information on DAB + and the new DAB + Store at dabplus.de.

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