• Re: The trademark 'ESCALATOR' was registered (29-5-1900)

    From HenHanna@21:1/5 to Ross Clark on Wed May 29 11:52:50 2024
    XPost: sci.lang, alt.usage.english

    On 5/29/2024 4:10 AM, Ross Clark wrote:
    "The world's first moving-step machine...demonstrated at a Paris trade
    fair in 1900..."
    The trademark was registered by Charles Seeberger, who worked for the
    Otis Elevator Company.

    "The use of capital letters and inverted commas shows the word's special status." (Crystal)

    BUT fifty years later (in _Haughton Elevator Co. v. Seeberger_), Otis
    lost the rights because the court ruled the word had become generic.
    "A crucial piece of evidence was the way Otis itself was using it, in
    such advertisements as:
        To thousands of building owners and managers, the Otis trademark
            means the utmost in safe, efficient economical elevator and
            escalator operation."



    Elevator: In French, an elevator is called l'ascenseur (masc.)

    Escalator: An escalator in French is l'escalier mécanique
    (masculine noun, pronounced "les-ka-LYEH may-kah-NEEK").

    It literally translates to "the mechanical staircase."



    (French: Ascenseur pour l'échafaud)



    Elevator to the Gallows
    Not Rated 1958 ‧ Crime/Noir ‧ 1h 31m


    Elevator to the Gallows also known as Frantic in the US and Lift to the Scaffold in the UK, is a 1958 French crime thriller film directed by
    Louis Malle, ...


    Elevator to the Gallows (French: Ascenseur pour l'échafaud), also known
    as Frantic in the US and Lift to the Scaffold in the UK, is a 1958
    French crime thriller film directed by Louis Malle, starring Jeanne
    Moreau and Maurice Ronet as illicit lovers whose murder plot starts to
    unravel after one of them becomes trapped ...


    ----------- possibly the best Music (for film) of all time.

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