"When the culture wars is your life, everything is an opportunity to be offended.industry that was once dominated by women."
Miller Lite is catching flack this week after a commercial (which came out at least two months ago) was deemed "woke" by the social media crowd that determines such things.
Miller Lite, which is a brand under the Molson Coors (TAP) - Get Free Report umbrella, apparently is conciliatory about the past depiction of women in beer advertising, not only in its own ads, but across the industry.
This apologetic tone was enough to set the culture warriors on the right off on social media Monday, with some users looking to repeat the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the acknowledgment of the contributions alewives have made brewing for centuries. Or the successful smear campaign that was run against them by male competitors to drive them from an
https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage?puc=yahoo&cm_ven=YAHOO
TB
On 5/16/2023 3:41 PM, Technobarbarian wrote:
"When the culture wars is your life, everything is an opportunity to
be offended.
Miller Lite is catching flack this week after a commercial (which
came out at least two months ago) was deemed "woke" by the social
media crowd that determines such things.
Miller Lite, which is a brand under the Molson Coors (TAP) - Get
Free Report umbrella, apparently is conciliatory about the past
depiction of women in beer advertising, not only in its own ads, but
across the industry.
This apologetic tone was enough to set the culture warriors on the
right off on social media Monday, with some users looking to repeat
the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the
acknowledgment of the contributions alewives have made brewing for
centuries. Or the successful smear campaign that was run against
them by male competitors to drive them from an industry that was
once dominated by women."
https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage?puc=yahoo&cm_ven=YAHOO
TB
Are you the arbiter who decides what is "fake" outrage and real
outrage? What are your criteria for making such decisions?
George Anthony wrote:
On 5/16/2023 3:41 PM, Technobarbarian wrote:
"When the culture wars is your life, everything is an opportunity to
be offended.
Miller Lite is catching flack this week after a commercial (which
came out at least two months ago) was deemed "woke" by the social
media crowd that determines such things.
Miller Lite, which is a brand under the Molson Coors (TAP) - Get
Free Report umbrella, apparently is conciliatory about the past
depiction of women in beer advertising, not only in its own ads, but
across the industry.
This apologetic tone was enough to set the culture warriors on the
right off on social media Monday, with some users looking to repeat
the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the
acknowledgment of the contributions alewives have made brewing for
centuries. Or the successful smear campaign that was run against
them by male competitors to drive them from an industry that was
once dominated by women."
https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage?puc=yahoo&cm_ven=YAHOO
TB
Are you the arbiter who decides what is "fake" outrage and realIt is an outrageous abomination to even imply that there is literally
outrage? What are your criteria for making such decisions?
a difference between fake outrage and real outrage. Equity! Equity!
Equity!
--
bill
Theory don't mean squat if it don't work.
On Tuesday, May 16, 2023 at 7:13:08 PM UTC-7, bfh wrote:industrial complex is woke.
George Anthony wrote:
On 5/16/2023 3:41 PM, Technobarbarian wrote:It is an outrageous abomination to even imply that there is literally
"When the culture wars is your life, everything is an opportunity to
be offended.
Miller Lite is catching flack this week after a commercial (which
came out at least two months ago) was deemed "woke" by the social
media crowd that determines such things.
Miller Lite, which is a brand under the Molson Coors (TAP) - Get
Free Report umbrella, apparently is conciliatory about the past
depiction of women in beer advertising, not only in its own ads, but
across the industry.
This apologetic tone was enough to set the culture warriors on the
right off on social media Monday, with some users looking to repeat
the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the
acknowledgment of the contributions alewives have made brewing for
centuries. Or the successful smear campaign that was run against
them by male competitors to drive them from an industry that was
once dominated by women."
https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage?puc=yahoo&cm_ven=YAHOO
TB
Are you the arbiter who decides what is "fake" outrage and real
outrage? What are your criteria for making such decisions?
a difference between fake outrage and real outrage. Equity! Equity!
Equity!
--
bill
Theory don't mean squat if it don't work.
"Women drinking beer clothed: why are rightwingers melting down over Miller Lite?"
"Arwa Mahdawi
Wed, May 17, 2023 at 3:00 AM PDT
As you’ve probably noticed, the word “woke” has been entirely wrung of any meaning in recent years. BlackRock and Silicon Valley Bank are “woke”, according to the right. Walt Disney is woke. Pope Francis is woke. Even the US military
The newest target? Miller Lite. Conservatives are hopping mad after discovering a two-month-old Miller Lite commercial that was released during Women’s History Month.women in skimpy bikinis to sell lager. Fully-clothed women drinking beer? Woke!
What exactly is the problem with this ad? Well, it seems that people are taking extreme offense to the fact that that the ad humorously points out that there is a long history of misogyny in beer advertising, including Miller’s own legacy of using
Ilana Glazer of Broad City fame stars in the commercial, which encourages people to send in sexist beer ads so Miller Lite, which is owned by Molson Coors, can turn them into fertilizer. That fertilizer is then donated to female brewers who (bear withme here) use it to grow hops for beer. The whole initiative is called the “Bad $#!T to Good $#!T” recycling campaign. To recap: what is essentially an extremely belabored poop joke has incensed conservatives who are now calling for a boycott of
If you’re getting a sense of déjà vu from all this, it’s because we have seemingly entered week 934 of rightwing outrage about beer. The Miller Lite debacle follows an extended backlash to Bud Light’s partnership with the trans influencer DylanMulvaney last month. When I say “partnership”, I mean that Bud Light sent a personalized beer can to an influencer with 10 million followers who then made a sponsored video and put it on her Instagram page. We’re not talking a giant campaign or a
While conservative boycotts generally have very little effect, the backlash from the Mulvaney campaign was intense and reportedly caused a big 21% drop in sales across US retail stores during a week in mid-April, per an analysis of Nielsen figurescited in the Wall Street Journal.
People have every right to express their opinions and to boycott brands. (Unlike many conservatives, I strongly support the right to boycott.) But what happened with Bud Light – and what’s being repeated with Miller Lite – was nothing less than atargeted harassment and intimidation campaign.
Outraged conservatives found the marketing executives responsible for the campaign and hounded them online. Trolls went through social media and found embarrassing photos of Alissa Heinerscheid, who oversaw the partnership between Bud Light andMulvaney, in college in order to try to paint her as a hypocrite for saying that Bud Light needed to update its “fratty” image. Her face was splashed all over rightwing media sites. She reportedly got death threats.
Both Heinerscheid and Group VP Daniel Blake, who oversaw marketing for Anheuser-Busch’s mainstream brands, were put on leaves of absence. Rather than protecting their employees and sticking by a consistent set of principles, Anheuser-Busch, whichowns Bud Light, seemed to throw its executives under the bus and kowtow to the bigoted masses. “We never intended to be part of a discussion that divides people,” the company’s CEO, Brendan Whitworth, said in a wishy-washy press release titled Our
A similar harassment campaign is now being waged against Sofia Colucci, the chief marketing officer for Molson Coors. Rightwing outlets are publishing hit pieces targeting the executive and Colucci has reportedly deleted multiple social media accountpages because of the harassment. Thankfully Molson Coors is reacting with a little more courage than Anheuser-Busch and refusing to pander to bigots.
“People can take issue with our ads or our brands, but we won’t stand by as people personally attack our employees – especially given that these are company decisions, and are never made by one single person,” Adam Collins, Molson Coors’chief communications and corporate affairs officer, told Newsweek on Tuesday. Which is precisely what the people at Bud Light should have said. Indeed, if Anheuser-Busch had reacted with a little more guts, then conservatives might not have felt so
Conservatives, it should be noted, have been getting outraged at adverts since the advent of television. You don’t have to do much to trigger the right, after all; you just have to remind them that they live in the 21st century. In 2013, for example,a Cheerios ad with an interracial family sparked online outrage from the right (yes, you read that right: 2013). Then in 2016, Old Navy was similarly accused of “anti-white propaganda” because there was an interracial family in its ads.So none of
https://www.yahoo.com/news/women-drinking-beer-clothed-why-100027655.htmlYawn and double yawn.
TB
On Tuesday, May 16, 2023 at 7:13:08 PM UTC-7, bfh wrote:
George Anthony wrote:
On 5/16/2023 3:41 PM, Technobarbarian wrote:It is an outrageous abomination to even imply that there is literally
"When the culture wars is your life, everything is an opportunity to
be offended.
Miller Lite is catching flack this week after a commercial (which
came out at least two months ago) was deemed "woke" by the social
media crowd that determines such things.
Miller Lite, which is a brand under the Molson Coors (TAP) - Get
Free Report umbrella, apparently is conciliatory about the past
depiction of women in beer advertising, not only in its own ads, but
across the industry.
This apologetic tone was enough to set the culture warriors on the
right off on social media Monday, with some users looking to repeat
the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the
acknowledgment of the contributions alewives have made brewing for
centuries. Or the successful smear campaign that was run against
them by male competitors to drive them from an industry that was
once dominated by women."
https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage?puc=yahoo&cm_ven=YAHOO
TB
Are you the arbiter who decides what is "fake" outrage and real
outrage? What are your criteria for making such decisions?
a difference between fake outrage and real outrage. Equity! Equity!
Equity!
--
bill
Theory don't mean squat if it don't work.
"Women drinking beer clothed: why are rightwingers melting down over Miller Lite?"
"Arwa Mahdawi
Wed, May 17, 2023 at 3:00 AM PDT
As you’ve probably noticed, the word “woke” has been entirely wrung of any meaning in recent years. BlackRock and Silicon Valley Bank are “woke”, according to the right. Walt Disney is woke. Pope Francis is woke. Even the US military industrial complex is woke.
The newest target? Miller Lite. Conservatives are hopping mad after discovering a two-month-old Miller Lite commercial that was released
during Women’s History Month.
What exactly is the problem with this ad? Well, it seems that people are taking extreme offense to the fact that that the ad humorously points out that there is a long history of misogyny in beer advertising, including Miller’s own legacy of using women in skimpy bikinis to sell lager. Fully-clothed women drinking beer? Woke!
Ilana Glazer of Broad City fame stars in the commercial, which encourages people to send in sexist beer ads so Miller Lite, which is owned by
Molson Coors, can turn them into fertilizer. That fertilizer is then
donated to female brewers who (bear with me here) use it to grow hops for beer. The whole initiative is called the “Bad $#!T to Good $#!T” recycling campaign. To recap: what is essentially an extremely belabored
poop joke has incensed conservatives who are now calling for a boycott of Miller Lite.
If you’re getting a sense of déjà vu from all this, it’s because we have
seemingly entered week 934 of rightwing outrage about beer. The Miller
Lite debacle follows an extended backlash to Bud Light’s partnership with the trans influencer Dylan Mulvaney last month. When I say “partnership”, I mean that Bud Light sent a personalized beer can to an influencer with
10 million followers who then made a sponsored video and put it on her Instagram page. We’re not talking a giant campaign or a groundbreaking statement about trans rights – we’re talking a tiny nod to inclusivity and an attempt to broaden Bud Light’s reach among a different audience. Which, by the way, is not exactly a huge pivot for Bud Light: the brand
has been running ads targeted at the LGBTQ+ community since the late
1990s. And yet there was still a massive backlash and a conservative boycott of Bud Light.
While conservative boycotts generally have very little effect, the
backlash from the Mulvaney campaign was intense and reportedly caused a
big 21% drop in sales across US retail stores during a week in mid-April,
per an analysis of Nielsen figures cited in the Wall Street Journal.
People have every right to express their opinions and to boycott brands. (Unlike many conservatives, I strongly support the right to boycott.) But what happened with Bud Light – and what’s being repeated with Miller Lite – was nothing less than a targeted harassment and intimidation campaign.
Outraged conservatives found the marketing executives responsible for the campaign and hounded them online. Trolls went through social media and
found embarrassing photos of Alissa Heinerscheid, who oversaw the
partnership between Bud Light and Mulvaney, in college in order to try to paint her as a hypocrite for saying that Bud Light needed to update its “fratty” image. Her face was splashed all over rightwing media sites. She reportedly got death threats.
Both Heinerscheid and Group VP Daniel Blake, who oversaw marketing for Anheuser-Busch’s mainstream brands, were put on leaves of absence. Rather than protecting their employees and sticking by a consistent set of principles, Anheuser-Busch, which owns Bud Light, seemed to throw its executives under the bus and kowtow to the bigoted masses. “We never intended to be part of a discussion that divides people,” the company’s CEO, Brendan Whitworth, said in a wishy-washy press release titled Our Responsibility To America. “We are in the business of bringing people together over a beer.” It then released a new patriotic ad pandering to conservatives.
A similar harassment campaign is now being waged against Sofia Colucci,
the chief marketing officer for Molson Coors. Rightwing outlets are publishing hit pieces targeting the executive and Colucci has reportedly deleted multiple social media account pages because of the harassment. Thankfully Molson Coors is reacting with a little more courage than Anheuser-Busch and refusing to pander to bigots.
“People can take issue with our ads or our brands, but we won’t stand by as people personally attack our employees – especially given that these
are company decisions, and are never made by one single person,” Adam Collins, Molson Coors’ chief communications and corporate affairs
officer, told Newsweek on Tuesday. Which is precisely what the people at
Bud Light should have said. Indeed, if Anheuser-Busch had reacted with a little more guts, then conservatives might not have felt so emboldened to start attacking executives at Molson Coors.
Conservatives, it should be noted, have been getting outraged at adverts since the advent of television. You don’t have to do much to trigger the right, after all; you just have to remind them that they live in the 21st century. In 2013, for example, a Cheerios ad with an interracial family sparked online outrage from the right (yes, you read that right: 2013).
Then in 2016, Old Navy was similarly accused of “anti-white propaganda” because there was an interracial family in its ads.So none of this
outrage is new. What does feel new, however, are the targeted attacks on marketing executives and the coordinated attempts to get them fired. The right has a history of using online mobs to get journalists it doesn’t
like fired, and now it’s using this playbook to target and censor other industries."
https://www.yahoo.com/news/women-drinking-beer-clothed-why-100027655.html
TB
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