According to this article:
- Connectivity between sensory areas and the reward system is essential for hedonic valuation. It explains a large variability in the pleasure we derive from stimuli such as music. This means that the pleasure of listening to music depends on how these
brain areas communicate. So much so that sensory information that is not transmitted to the reward system has no hedonic value. This is the case in music-specific anhedonia, where such communication is impaired. As a result, people with this condition
are unable to experience pleasure from music.
Another important factor is previous experience, responsible for differences in taste between people and between different moments in the life of a person.
Familiarity is essential for defining preferences. In fact, the pleasure experienced with familiar and unfamiliar music involves different brain activity. Even if too much repetition can make us jaded, we like what we know.
https://theconversation.com/why-do-we-like-what-we-like-the-neuroscience-behind-the-objects-that-please-us-196330
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