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<https://www.dailymail.co.uk/news/article-11954285/Bud-Light-not-posted- social-media-WEEK-amid-Dylan-Mulvaney-partnership.html>

They haven't tweeted since April 1 or posted on Instagram since March 30 Company skipped out on ad-heavy NCAA Tournament title game
Mulvaney's sponsorship was meant to boost sales during March Madness

A week after causing controversy with their sponsorship deal with
transgender activist Dylan Mulvaney, Bud Light has yet to post anything
new on social media.

The decision to work with Mulvaney appeared to anger some loyal customers including country singer Travis Tritt, who made the decision to remove all
of the products from his tour bus and Kid Rock, who angrily shot at
several cases of Bud Light.

The beer giant's last tweet came on April 1, when they posted: 'Beers on
us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.'

While they have gone a few days without tweeting in the past, the
@BudLight is typically fairly active, as are their other regular social channels. The feed had tweeted 10 times in the prior seven days and is
usually active during large sporting events.

On April 2, the next day, Mulvaney posed a video across her social media channels announcing the deal and promoting a contest that gave drinkers a chance to win $15,000. The Instagram video currently has over 11,000
comments, many of them unhappy with the promotion.

Given that the partnership with Mulvaney was unveiled during March
Madness, the annual NCAA basketball tournament, it's notable that the
brewer did not at all tweet during the University of Connecticut's victory
over San Diego State in the championship game on April 3.

The famous beer also hasn't posted on their main Instagram feeds since
March 31 and have not posted to Facebook since March 30.

Bud Light's parent company, Anheuser-Busch, has also gone without posting
since April 1.

Mulvaney has broken her silence saying 'it's hard to see the light now'
after 'the week I've been having' hitting back at critics in a defiant
song after receiving backlash for both the Bud Light partnership and her
Nike bra deal.

She captioned the clip that has 1,001,171 plays: 'It's hard to see the
light right now. This song felt fitting for the week I have been having.
All is well. Cheers.'

The post was of her singing 'No One Is Alone' by Stephen Sondheim, from
the musical Into The Woods.

Mulvaney - who uses the pronouns she or they - posted the video yesterday
to her 1.7 million followers.

DailyMail.com has reached out to a spokesperson for Anheuser Busch, the
beer's corporate parent, for comment.

The 52-year-old Rock, real name Bob Ritchie, posted the footage online
April 3 and said after shooting the cans: 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'

Several former customers filmed themselves pouring the beer away - down
the sink and toilet – while others emptied their fridge of the product
into bins.

But some fans of Mulvaney said that they 'loved' the direction Bud Light
was going to be more progressive.

But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way, with more than 10 million followers, with Anheuser-Busch saying the cans were a personal gift to her.

They added that she is one of the hundreds of influencers that the company partners with.

In a statement, the spokesperson said: 'From time to time, we produce
unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.

'This commemorative can was a gift to celebrate a personal milestone and
is not for sale to the general public.'

The decision to work with Mulvaney, who posted a video advertising the
beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.

Conservatives were quick to slam the decision, with many saying that the
beer maker was pushing 'gender propaganda'.

Mulvaney was given a beer can with her face printed on it to celebrate her
365 days of being a woman – something which infuriated Tritt in a post he
made on April 5.

Country singer Tritt added that there were 'many other artists' who are
doing the same but were not coming forward out of fear of being 'ridiculed
and canceled'.

Tritt has a combined following of 700.3k followers, compared to Mulvaneys 1.7million on Instagram alone.

He admitted that he had been on tour with Budweiser - one of the many
brands under the Anheuser-Busch umbrella - in the 90s.

The multi-award-winning artist added: 'That was when Anheuser-Busch was American owned.

'A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.'

Tritt appears to be referring to Belgian company InBev and American Anheuser-Busch agreeing to combine in 2008, with Budweiser as their
flagship band.

He then took aim at Ru Paul's Drag Race and Jack Daniels, posting a
picture on his social media saying: 'All the Jack Daniels drinkers should
take note.'

Mulvaney, who has not yet had gender-reassignment surgery, is currently on hormones to help her transition into a woman - and has been documenting
her change 'into girlhood'.

PR experts previously told DailyMail.com that the decision to change their marketing so drastically was like 'setting their loyal fanbase on fire'.

Several former customers filmed themselves pouring the beer away - down
the sink and toilet – while others emptied their fridge of the product
into bins.

Mulvaney has earned hundreds of thousands of dollars, won allies in the
White House, and is elbowing her way into the world of Hollywood
celebrities.

Her rise among social media influencers was apparent last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her
'365th day of living authentically.'

She'd already met the boss, President Joe Biden, at the White House, in October.

It comes after the controversial star signed her third deal in a week with
Nike Women, causing backlash on the sports brand following the Bud Light
saga.

She posted videos and photos on her Instagram page in which she modelled a
pair of Nike leggings and a sports bra, and tagged Nike Women while
linking to the products' pages.

Mulvaney made it clear that she was being paid for the sponsorships, and
while it is unclear exactly how much she received insiders estimated that
she could be making more than $50,000 per paid post.

Neither Mulvaney nor Nike responded to DailyMail.com requests for comment,
but they have both been facing more outrage about using a trans star to
promote a women's line by feminists.

Nike did, however, post an Instagram comment to a recent post encouraging supporters to 'be kind.'

"You are an essential component to the success of your community! We
welcome comments that contribute to a positive and constructive
discussion,' they wrote.

'Be kind… Be inclusive… Encourage each other… Hate speech, bullying, or
other behaviors that are not in the spirit of a diverse and inclusive
community will be deleted.'

In her latest Nike posts, Mulvaney appeared in a pair of black skin-tight leggings and a white sports bra, and could be seen striking yoga poses in
a sunny backyard.

A video showed her dancing about the yard in her bare feet doing mock
workouts while an upbeat song played over the performance.

Many slammed the decision, asking why they did not use 'real women' for
the campaign, and others said it looked like the trans influencer was
mocking women – something that she has been accused of before.

But others were more positive about the change, saying: 'How can someone
be this majestic and gorgeous??' or 'Girl you have no business being so
god damn perfect.'

Her appearance on Ulta Beauty in October led to controversy and calls to boycott the cosmetics firm. Critics called her 'misogynistic' for 'appropriating' womanhood.

Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied: 'Is this a joke?' She is frequently
bashed for referring to the vagina as a 'Barbie pouch'.

Conservatives were again quick to slam the decision by Bud Light, with
many saying that the beer maker was pushing 'gender propaganda'.

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

It comes after the Vice President for the company's marketing bragged
about making it a 'strategic priority' to make sure women are represented.

Alissa Heinerscheid told Forbes: 'Female representation is a personal
passion point of mine' before adding that they are mindful that Bud Light
as a brand has been everything to everyone, and as a result, we've not
been (mindful) about where it shows up.'

The company used the wife of Miles Teller, Keleigh, and the actor himself
in the advert for the beer in what they dubbed a 'new era' for Bud Light.

Heinerscheid added: 'When we looked at this job to be done, attracting new drinkers, we started out with who we are and what do we stand for.

<https://i.dailymail.co.uk/1s/2023/04/04/18/69461431-11937347- Several_former_customers_filmed_themselves_pouring_the_beer_away-m- 11_1680627643757.jpg>

'We'd been pretty inconsistent in our messaging over the years, and we
need to establish who we are and consistently message this in years to
come. We're excited to see what 2023 brings.'

It is unclear if Heinerscheid herself is behind the decision to plug
Mulvaney, or if it was influenced by Marcel Marcondes who is the Global
Chief Marketing Officer for AB InBev – Bud Light's parent company.

The Bud Light and Nike partnerships come as Mulvaney announcing that she
was working with women's designer fashion company Kate Spade.

Each time Mulvaney endorses a cosmetic, credit card or fashion brand, she
earns $75,000 — and perhaps double that when posted on Instagram as well,
said Assil Dayri, a social media expert and founder of AMD Consulting
Group.

That adds up to as much as $1 million a year for Mulvaney, who is
represented by Los Angeles-based Creative Artists Agency (CAA), according
to estimates provided by industry insiders.

The University of Pittsburgh reportedly paid $26,250 for a Mulvaney
speaking appearance this month, according to the campus newspaper.

She also rakes in the cash by selling pink sweaters for $54 each, in her girlhood-themed merchandise range.

In the past, Mulvaney has been accused of 'womanface' by some feminists,
who claim she is play-acting the parts of a woman she enjoys, with none of
the misogyny faced by females on a day-to-day basis.

She became known on TikTok for her 'days of girlhood' series, which has
10.8 million followers, in which she can be heard discussing things that
she believes are 'accessible' to her as a trans woman.

They include finding love, being a performer, having a family and being a mother.

Recently, the trans poster girl revealed how her personal relationships
have fallen apart, that she struggles to get a date — and is still to be
kissed 'as a girl'.

ANHEUSER-BUSCH PRODUCTS:
BEER

Budweiser

Bud Light

Kona Brewing Co

Michelob Ultra

Stella Artois

Estrella Jalisco

Busch Beer

Natural Light

Landshark

Presidente

Hoegaarden

ShockTop

CRAFT BEER

10 Barrel Brewing Co

Appalachian Mountain Brewery

Blue/Point

Breckenridge Brewery

Cisco Brewers

Devils Backbone

Elysian Brewing

Four Peaks Brewing

Golden Road Brewing

Goose Island

Karach Brewing

Balanced Omission Brewing

Platform

Red Hook

Square Mile Cider

Veza Sur

Virtue Cider

Wicked Weed Brewing

Widmer Brorthers Brewing

Wynwood Brewing

CANNED DRINKS

Babe

Cutwater Spirits

Hi Ball Energy

Nütrl

Ritas


Comments:


Just my opinion 2, Omaha, United States, a day ago

Anheuser-Busch, has my support. I don't even drink beer, but been on the
search for these cans for friends and family.

ReplyNew Comment
256659Rated

NeverLiebour, Pleasantville, United Kingdom, a day ago

Irrespective of the issues at hand, what does this person actually do?
They seem to have noo talent and I'd bet good money they don't even drink
beer

ReplyNew Comment
252078Rated

Sue, London, United Kingdom, a day ago

Boycott Nike.

ReplyNew Comment
301979Rated

zadok22, Salisbury - MD, United States, a day ago

Enough! Please!

ReplyNew Comment
171152Rated

Sasquatch Sr, Woods, United States, a day ago

See how their beer sales goes in a month.

ReplyNew Comment
131356Rated

Sue, London, United Kingdom, a day ago

Too late, damage has already been done. I hope people keep the boycotts
up.

ReplyNew Comment
311980Rated


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