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On 16 Feb 2022, "state_leper" <namblamembers@gop.org> posted some news:suk3f9$1ckgp$75@news.freedyn.de:

Businesses that lay down with faggots get up with empty wallets and
sore assholes.

Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the
brand’s audience, according to an anonymous former employee.

The popular beer brand came under fire in April after a post from
Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash against the brand in response to partnering with the transgender figure led to a massive slump in sales.

Though the company’s CEO insisted in a statement that it “never intended
to be part of a discussion that divides people,” the ex-Anheuser-Busch
worker suggested that the move was intentional.

“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s
like the worst time yet, the best timing yet if a company were trying to
change the way it operates from a corporate level. And that’s just my
opinion,” he said to OutKick’s Tomi Lahren.

“Many of us are talking about that like they planned it in a way … like a strategic destruction of Bud Light.”

The whistleblower stated on “Tomi Lahren Is Fearless” that “nobody’s
happy” about the fall in sales and “everybody” considers the move a “very
bad idea.” However, on the corporate level, he claimed that this could
have been part of a strategy to undermine the American company.

“When the company was bought over by InBev, a lot of things changed [from]
when it was owned by Anheuser-Busch. You know, it’s an American brand,”
the whistleblower remarked.

He explained that the company previously offered many benefits prior to
its purchase by InBev. Through the fall in sales for the Bud Light brand,
the former employee stated, the corporation could restructure both
employee benefits and its company standards through layoffs and
renegotiating contracts.

“Bud Light has been failing for many years. We’ve talked about that for
many years. The numbers of just, you know, little by little deteriorated.
And it feels like they said, ‘Let’s put this nail in the coffin,'” he
said. “Now we have a lot of layoffs, a lot of loss in production. It would
be easy for them to restructure, let’s say, pay or contracts.”

“It’s too obvious that they wouldn’t just mistakenly do this and not
expect these repercussions. Anybody could tell you what was going to
happen,” he commented.

NiselsenIQ data provided to Fox Business by Bump Williams Consulting
showed that for the week ending June 3, Bud Light sales were down 24.4% compared to a year ago. Over the last four weeks ending June 3, the data
showed Bud Light sales were down 24.6% relative to the same period last
year.

Most recently, Bud Light lost its title as the No. 1-selling beer brand in dollar sales to Modelo Especial, losing the spot for the first time in
over two decades.

“I’m angry at the company on the corporate level just because they had to
have known that this was going to happen. And they let it happen,” the whistleblower remarked.

He concluded, “As for why, it’s all just speculation, but from previous
years and the way they tried to take away the way the company is run from
the past to now, it’s not the same company it was when I started.”

Charles Stockdale
16 June, 2023

I don’t buy the idea that top corporate leadership sought to shake up the company through the Mulvaney debacle. Their obligation to maximize the
value of their shareholders’ holdings is too clear and important for that theory to make sense. The more likely explanation is simply that senior executives failed to adequately supervise the actions of younger and lower-level executives.

Hawk1958
16 June, 2023

InBev loss of market capitalization exceed $24B since the failed LGBTQ+ marketing campaign began.

If a whistleblower comes forward with credible evidence the corporation
may be exposed to a derivative lawsuit by shareholders against directors
and officers on behalf of the corporation for shareholder injuries.

That would be a nail in the coffin of the corporate WOKE movement.

JamesB
16 June, 2023

I have actually seen it done to leverage union operations. The AB
Breweries have been union strongholds and have refused to agree to cut
wages and benefits, especially while they make money on Bud Light etc.
AV never made a secret that they wanted to slash costs at the breweries
by up to 40%. This simply looks to me like they wanted to stir up some issues and get the unions to panic. Instead they destroyed the brand
through incompetence. In typical millennial manner the new bosses froze
like deer. and things got out of control.

https://nypost.com/2023/06/16/ex-anheuser-busch-employee-says-dylan- mulvaney-campaign-a-strategic-destruction-of-bud-light/

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