On Tue, 21 Jun 2022 04:53:53 -0700 (PDT), John Godfrey wrote:
On Monday, June 20, 2022 at 11:14:52 AM UTC-4, AS wrote:
Ran across this little video produced by the British Gliding
Association (BGA).
https://youtube.com/watch?v=UHr2Hxk-E8Q&feature=share Wouldn't it be
nice if the SSA produced a similar video which could then be linked on
club websites?
Uli 'AS'
IMO, from a marketing and customer/prospect/public engagement
perspective the SSA doesn't know what it doesn't know. There is no
senior leadership at either the staff or board level whose core
professional competence and career achievement is a strong track record
in marketing and engagement (let alone in the sub-speciality of
non-profit recreation).
Without senior leadership that has these skills and priorities (which
would indeed require a real sea change in the SSA leadership) I fear it
will remain the current disorganized mess. I remain astounded that the
first thing shown on the home page to new visitors is a glider doing a
loop, which at best is misleading about our sport and at worst sets the
stage for irresponsible behavior down the road.
Maybe somebody at SSA (or outside it?) should talk to the BGA to find out
how those UK gliding videos were made. IIRC they didn't cost an arm and a
leg because they were the result of collaboration with a young
professional or student film production group as well as being sponsored
by both individuals and gliding-related businesses. A book was also
produced along with the videos.
IOW, the BGA approach could be replicated in the USA.
It may also be useful to contact the AMA at Muncie (the model flying AMA,
not the medical one!) since they seem to be pretty much on the ball when
it comes to publicity. They publish an excellent magazine, support Special Interest Groups, have a museum and run well-attended competitions at their Muncie flying site.
--
Martin | martin at
Gregorie | gregorie dot org
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