NASCAR driver Brandon Brown says 'it's been tough to connect with partnerships'
NASCAR driver Brandon Brown says 'it's been tough to connect with partnerships'
The NASCAR driver who recently rose in fame after unintentionally
sparking the "Let’s Go Brandon!" phrase says he’s had a hard time
finding corporate sponsors following the chant going viral.
"It got extremely difficult for us. … If you’re a national
corporation, that means you sell to all consumers … and
unfortunately, when you get dragged into the political arena, people
want you to take a side,’" Brown told Sports Business Journal in a
recent interview.
"It's hard for a brand to want to attach to somebody who might be
kind of divisive in their consumer base. If I'm going to divide
Coca-Cola, why would they want to talk to me?"
HOW 'LET'S GO BRANDON!' BECAME A NATIONAL SOCIAL MEDIA SENSATION
On 12/27/2021 8:41 PM, SUE Kelli Stavast and NBC wrote:_______
NASCAR driver Brandon Brown says 'it's been tough to connect with partnerships'
The NASCAR driver who recently rose in fame after unintentionally
sparking the "Let’s Go Brandon!" phrase says he’s had a hard time finding corporate sponsors following the chant going viral.
"It got extremely difficult for us. … If you’re a national corporation, that means you sell to all consumers … and
unfortunately, when you get dragged into the political arena, people
want you to take a side,’" Brown told Sports Business Journal in a recent interview.
"It's hard for a brand to want to attach to somebody who might be
kind of divisive in their consumer base. If I'm going to divide
Coca-Cola, why would they want to talk to me?"
HOW 'LET'S GO BRANDON!' BECAME A NATIONAL SOCIAL MEDIA SENSATION
Because of willfully stupid people. This is obvious.
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