• Why CBS Is Airing Men's College Basketball instead of Regular Programmi

    From Lynn Kelly@21:1/5 to All on Mon Mar 22 12:25:30 2021
    For those like me who are wondering why CBS is airing men's
    college basketball instead of soaps. Here's an excerpt of an
    article published by AP on March 16, 2021:


    "...John Bogusz, CBS’ Executive Vice President of Sports Sales
    and Marketing, said last week that only a couple of ad spots are
    available for the entire three weeks. He also pointed out that 90%
    of advertisers have returned from last year. In 2020, sales were
    sold out going into the tournament before it was the first major
    event cancelled due to the coronavirus pandemic.

    It is expected that this year’s event will surpass the $910 million in spending by advertisers two years ago. According to the NCAA’s
    most recent audited financial statement, CBS and Turner are paying
    a combined $850 million to carry this year’s tournament. That might
    be considered a bargain considering that CBS’ current deal with the
    NFL averages $1 billion per season through 2022.

    CBS and Turner’s original contract with the NCAA was for 14 years at
    $10.8 billion (average $770 million per year). They signed an eight-year extension in 2016 that gives them the rights through 2032. The per year
    average will jump to $1.1 billion beginning in 2025...

    Lynn K.

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