• Re: Bud Light, Budweiser packaging to get redesign over Dylan Mulvaney

    From Transheuser-Busch@21:1/5 to All on Tue May 16 22:50:52 2023
    XPost: alt.business, alt.fan.rush-limbaugh, alt.transgendered
    XPost: talk.politics.guns

    On 27 Dec 2021, Molly Bolt <mollythebolt666@gmail.com> posted some news:faad7785-fd16-4462-b24f-167588f1ba97n@googlegroups.com:

    Every transgender is a groomed child molester.

    Anheuser-Busch plans to temporarily redesign some of its Bud Light and Budweiser packaging as it scrambles to recover from the Dylan Mulvaney
    fiasco, The Post has learned.

    Last week, the company held a meeting at its US headquarters in St. Louis
    with distributors to discuss its strategy for dealing with the backlash, according to sources briefed on the situation.

    Among the new initiatives planned is a temporary redesign of its Budweiser
    and Bud Light aluminum bottles, according to a distributor who did not
    want to be identified.

    Anheuser-Busch will produce bottles with a camouflage print and images of
    the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service
    members and first responders, according to the executive.

    “It’s an aluminum bottle,” the source told The Post, asking not to be
    named. “I believe it is the only package that will be transitioning, but I
    am not 100% certain on that.”

    The redesign is part of Anheuser-Busch’s efforts to invest heavily in the
    brand this spring and summer, as the Post reported. The company kicked off
    the blitz during the NFL draft at the end of April.

    At some New York grocery stores this weekend, the company offered
    customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought Michelob Ultra products.

    Other likely marketing strategies, experts speculate, include discounting
    the beer at retail stores and investing heavily in sports marketing, and incorporating the US military and country and western music, farmers, law enforcement, and first responders into their advertising.

    As reported by The Post, nationwide retail sales of Bud Light sales
    dropped 23.6% versus a year ago during the week ended May 6 — slightly
    worse than the 23.3% decline for the week ended April 29, according to
    data from Bump Williams Consulting and NielsenIQ data.

    Comments:

    Ernest Lemmingway
    17 minutes ago

    It won't work and will just be more wasted money. Tranheuser could start
    to reverse the damage by issuing a real apology and denouncing their involvement in woke ideology. They're already persona non grata with the wokeists for distancing themselves from Dylan, so it's no huge loss at
    this point.

    <https://nypost.com/2023/05/16/bud-light-budweiser-packaging-to-get- redesign-over-dylan-mulvaney-crisis-source/>

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