Ezra Miller...? Give us a break. "It" looks like an anorexic Dylan
Mulvaney before a shave.
“The Flash,” a superhero adventure starring Ezra Miller, emerged victorious over Pixar’s “Elemental” in a battle of box office lightweights.
This weekend’s two new releases were once expected to ignite the summer blockbuster season; instead, both entirely missed the mark. “The Flash” stumbled with $55 million and “Elemental” collected just $29.5 million in
their respective debuts. Both films fell short of already-low
expectations. Worse, they were pricy endeavors, costing $200 million to
make and roughly $100 million to market, so they are shaping up to be huge disappointments in their theatrical runs.
In the lead-up to “The Flash,” executives at Warner Bros. worked hard to convince the public that the film is “one of the greatest superhero movies ever made,” per newly minted DC Studios co-chief James Gunn. Directed by Andy Muschietti, the story picks up as Miller’s Barry Allen a.k.a The Flash travels back in time to prevent his mother’s murder and inadvertently cracks open the DC multiverse. (Cameos abound!)
But a tepid “B” CinemaScore from opening weekend crowds suggests that the
moviegoing masses didn’t entirely agree with the lavish praise bestowed on the film by the people who made it. Without positive audience scores or strong word-of-mouth, “The Flash” will struggle to rebound in the coming weeks, especially as summer season heats up with the release of “Indiana Jones and the Dial of Destiny” on June 30, “Mission: Impossible — Dead Reckoning Part One” on July 12 and Christopher Nolan’s “Oppenheimer” on
July 21.
“This is a weak three-day opening for a superhero [film],” says David A. Gross, who runs the movie consulting firm Franchise Entertainment
Research. “There have been similar openings that grew into big numbers,” he adds, referring to 2015’s “Ant-Man,” which opened to $57 million and
ended with $519 million worldwide, as well as 2018’s “Aquaman,” which debuted to $67.4 million and finished at $1.15 billion globally. “But we do not see that here.”
https://www.nbcnews.com/pop-culture/movies/-flash-disappoints-55-million- debut-rcna89979
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