Ezra Miller...? Give us a break. "It" looks like an anorexic Dylan
Mulvaney before a shave.
â€śThe Flash,â€ť a superhero adventure starring Ezra Miller, emerged victorious over Pixarâ€™s â€śElementalâ€ť in a battle of box office lightweights.
This weekendâ€™s two new releases were once expected to ignite the summer blockbuster season; instead, both entirely missed the mark. â€śThe Flashâ€ť stumbled with $55 million and â€śElementalâ€ť collected just $29.5 million in
their respective debuts. Both films fell short of already-low
expectations. Worse, they were pricy endeavors, costing $200 million to
make and roughly $100 million to market, so they are shaping up to be huge disappointments in their theatrical runs.
In the lead-up to â€śThe Flash,â€ť executives at Warner Bros. worked hard to convince the public that the film is â€śone of the greatest superhero movies ever made,â€ť per newly minted DC Studios co-chief James Gunn. Directed by Andy Muschietti, the story picks up as Millerâ€™s Barry Allen a.k.a The Flash travels back in time to prevent his motherâ€™s murder and inadvertently cracks open the DC multiverse. (Cameos abound!)
But a tepid â€śBâ€ť CinemaScore from opening weekend crowds suggests that the
moviegoing masses didnâ€™t entirely agree with the lavish praise bestowed on the film by the people who made it. Without positive audience scores or strong word-of-mouth, â€śThe Flashâ€ť will struggle to rebound in the coming weeks, especially as summer season heats up with the release of â€śIndiana Jones and the Dial of Destinyâ€ť on June 30, â€śMission: Impossible â€” Dead Reckoning Part Oneâ€ť on July 12 and Christopher Nolanâ€™s â€śOppenheimerâ€ť on
â€śThis is a weak three-day opening for a superhero [film],â€ť says David A. Gross, who runs the movie consulting firm Franchise Entertainment
Research. â€śThere have been similar openings that grew into big numbers,â€ť he adds, referring to 2015â€™s â€śAnt-Man,â€ť which opened to $57 million and
ended with $519 million worldwide, as well as 2018â€™s â€śAquaman,â€ť which debuted to $67.4 million and finished at $1.15 billion globally. â€śBut we do not see that here.â€ť
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