https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

Have you noticed there are more ads on your iPhone this year?
You aren't wrong - there are.

Hope you don't mind, because in 2023 there may be even more of them, and in more places.

Apple's argument about consumer welfare might be harder to make now, due to
a relatively small but growing segment of its business: the ads, which
don't seem to have much of a benefit to the consumer while also taking advantage of a space in the digital advertising market that the App Store
rules helped create.

A brief history of Apple's ad business
The digital ad market is dominated by Google, Meta, and, increasingly,
Amazon. But Apple does have a tiny sliver. Much more importantly, it has something those companies don't: exclusive access to you and your iPhone.

And they've got the stranglehold on the App Store, News, and Stocks.

Apple doesn't say how much it makes from those ads, but an estimate from Insider Intelligence put US ad revenue at $2.2 billion in 2020.

This year, Apple added new types of ads to its App Store: They're now on
its "Today" section of the store and the "You Might Also Like" section on
an individual app's listing. There are also ads on Apple TV+'s Friday night Major League Baseball games, although those ads were sold by MLB. Bloomberg reports that Apple has considered adding ads to Apple Maps and the Major
League Soccer games it will start streaming next year.

It's not hard to see a near future in which Apple expands ads to other properties, like Podcasts, Music, Books, and Fitness. Maybe it can squeeze
a few on the Calculator app. Math needs to advertise, too. Apple could even start using your notifications to send ads, which other companies already
do. Apple does, too, if you consider those free trials promoting its Music, Arcade, and TV services to be ads.

It's also a good time for Apple to grow its ad business because it has a
great source of first-party data - that is, the data its users provide - through its apps and services. That has become more attractive to
advertisers with the decline of high-quality third-party data, like the
stuff that comes from trackers that advertisers and data brokers put in
other companies' apps and websites.

"Apple has really grown its ad revenues off the back of App Tracking Transparency," Mitchell said. "Whether it cares to admit that or not."

Apple does not want to admit that.

Apple makes inferences based on things like the apps you've downloaded,
in-app purchases you've made, which apps you frequently use, your location, things you look at or listen to on Apple's News and Music, and information you've given to sign up for your Apple ID.

Even if you don't opt into personalized ads, Apple may still use contextual information to target ads to you, like using the app you're looking up on
the App Store in order to serve ads to you in the search results.

All of this is to say that Apple's control over its devices and the App
Store plays a big role in its ad business's success.

Very few people want to see more ads in their lives. So when they start appearing in more places on their phones, it's doubtful that many of
Apple's customers will welcome the change.

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In article <to9rmf$ti41$1@paganini.bofh.team>, NewsKrawler <newskrawl@krawl.org> wrote:

Have you noticed there are more ads on your iPhone this year?

nope.

You aren't wrong - there are.

there are not. it's still zero.

some people know how to effectively block ads.

--- SoupGate-Win32 v1.05
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NewsKrawler <newskrawl@krawl.org> wrote

https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

I didn't.

Have you noticed there are more ads on your iPhone this year?

Nope.

You aren't wrong - there are.

Not on mine.

Hope you don't mind, because in 2023 there may be even more of them, and
in
more places.

Apple's argument about consumer welfare might be harder to make now, due
to
a relatively small but growing segment of its business: the ads, which
don't seem to have much of a benefit to the consumer while also taking advantage of a space in the digital advertising market that the App Store rules helped create.

A brief history of Apple's ad business
The digital ad market is dominated by Google, Meta, and, increasingly, Amazon. But Apple does have a tiny sliver. Much more importantly, it has something those companies don't: exclusive access to you and your iPhone.

And they've got the stranglehold on the App Store, News, and Stocks.

I hardly ever use the App Store and dont use News or Stocks.

I get my news from our ABC Just In in Australia and the BBC RSS feed.

The BBC RSS feed does have stupid ads for non poms but I fix that
by using a VPN and it thinks I am a pom and I don't get any ads.

Apple doesn't say how much it makes from those ads, but an estimate from Insider Intelligence put US ad revenue at $2.2 billion in 2020.

This year, Apple added new types of ads to its App Store: They're now on
its "Today" section of the store and the "You Might Also Like" section on
an individual app's listing.

Hardly the end of civilisation as we know it.

There are also ads on Apple TV+'s Friday night
Major League Baseball games,

Never watch any sport anywhere.

although those ads were sold by MLB. Bloomberg
reports that Apple has considered adding ads to Apple Maps

Hardly ever use it, I prefer Google Maps.

and the Major
League Soccer games it will start streaming next year.

See above.

It's not hard to see a near future in which Apple expands ads to other properties, like Podcasts, Music, Books, and Fitness.

Don't use any of those. I use our ABC for podcasts and
they only ever advertise their own podcasts on that.

Maybe it can squeeze
a few on the Calculator app.

Hardly ever use that. I use spreadsheets instead.

Math needs to advertise, too.

Apple could even
start using your notifications to send ads, which other companies already
do. Apple does, too, if you consider those free trials promoting its
Music,
Arcade, and TV services to be ads.

Never seen any of those.

It's also a good time for Apple to grow its ad business because it has a great source of first-party data - that is, the data its users provide - through its apps and services. That has become more attractive to
advertisers with the decline of high-quality third-party data, like the
stuff that comes from trackers that advertisers and data brokers put in
other companies' apps and websites.

"Apple has really grown its ad revenues off the back of App Tracking Transparency," Mitchell said. "Whether it cares to admit that or not."

Apple does not want to admit that.

Apple makes inferences based on things like the apps you've downloaded, in-app purchases you've made, which apps you frequently use, your
location,
things you look at or listen to on Apple's News and Music,

None, zero, nada, nuffin.

and information
you've given to sign up for your Apple ID.

None, zero, nada, nuffin.

Even if you don't opt into personalized ads, Apple may still use
contextual
information to target ads to you, like using the app you're looking up on
the App Store in order to serve ads to you in the search results.

I hardly ever use the app store so couldn't care less.

All of this is to say that Apple's control over its devices and the App
Store plays a big role in its ad business's success.

Very few people want to see more ads in their lives.

I mostly don't mind the ads I see in facebook which I
do use quite a bit and have bought some of what has
been advertised lately, tho I also check the price in
Aliexpress and Banggood and often buy what interests
me there instead of from the Facebook advertiser.

I also block ads on youtube and when I stream free to air TV.

So when they start
appearing in more places on their phones, it's doubtful that many of
Apple's customers will welcome the change.

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On 2022-12-25 10:53, NewsKrawler wrote:

https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

Have you noticed there are more ads on your iPhone this year?

Not at all. Perhaps because of the fairly narrow range of apps I use or perhaps because it's not nearly close to as bad as the hyped up article
you stumbled over and were all too eager to post.

--
“Donald Trump and his allies and supporters are a clear and present
danger to American democracy.”
- J Michael Luttig - 2022-06-16
- Former US appellate court judge (R) testifying to the January 6
committee

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On Mon, 26 Dec 2022 03:11:51 +1100, nospam <nospam@nospam.invalid> wrote:

In article <to9rmf$ti41$1@paganini.bofh.team>, NewsKrawler <newskrawl@krawl.org> wrote:

Have you noticed there are more ads on your iPhone this year?

nope.

You aren't wrong - there are.

there are not. it's still zero.

some people know how to effectively block ads.

So generous of you spelling out how to do that in the App Store and other
Apple apps.

--- SoupGate-Win32 v1.05
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Just the same ads from Apple in App Store, Wallet, etc.


NewsKrawler <newskrawl@krawl.org> wrote:

https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

Have you noticed there are more ads on your iPhone this year?
You aren't wrong - there are.

Hope you don't mind, because in 2023 there may be even more of them, and in more places.

Apple's argument about consumer welfare might be harder to make now, due to
a relatively small but growing segment of its business: the ads, which
don't seem to have much of a benefit to the consumer while also taking advantage of a space in the digital advertising market that the App Store rules helped create.

A brief history of Apple's ad business
The digital ad market is dominated by Google, Meta, and, increasingly, Amazon. But Apple does have a tiny sliver. Much more importantly, it has something those companies don't: exclusive access to you and your iPhone.

And they've got the stranglehold on the App Store, News, and Stocks.

Apple doesn't say how much it makes from those ads, but an estimate from Insider Intelligence put US ad revenue at $2.2 billion in 2020.

This year, Apple added new types of ads to its App Store: They're now on
its "Today" section of the store and the "You Might Also Like" section on
an individual app's listing. There are also ads on Apple TV+'s Friday night Major League Baseball games, although those ads were sold by MLB. Bloomberg reports that Apple has considered adding ads to Apple Maps and the Major League Soccer games it will start streaming next year.

It's not hard to see a near future in which Apple expands ads to other properties, like Podcasts, Music, Books, and Fitness. Maybe it can squeeze
a few on the Calculator app. Math needs to advertise, too. Apple could even start using your notifications to send ads, which other companies already
do. Apple does, too, if you consider those free trials promoting its Music, Arcade, and TV services to be ads.

It's also a good time for Apple to grow its ad business because it has a great source of first-party data - that is, the data its users provide - through its apps and services. That has become more attractive to
advertisers with the decline of high-quality third-party data, like the
stuff that comes from trackers that advertisers and data brokers put in
other companies' apps and websites.

"Apple has really grown its ad revenues off the back of App Tracking Transparency," Mitchell said. "Whether it cares to admit that or not."

Apple does not want to admit that.

Apple makes inferences based on things like the apps you've downloaded, in-app purchases you've made, which apps you frequently use, your location, things you look at or listen to on Apple's News and Music, and information you've given to sign up for your Apple ID.

Even if you don't opt into personalized ads, Apple may still use contextual information to target ads to you, like using the app you're looking up on
the App Store in order to serve ads to you in the search results.

All of this is to say that Apple's control over its devices and the App
Store plays a big role in its ad business's success.

Very few people want to see more ads in their lives. So when they start appearing in more places on their phones, it's doubtful that many of
Apple's customers will welcome the change.

--
It's eve of Merry Christmas & Jesus' birthday! Happy Holidays / Season's Greetings! "[The shepherds] hurried off and found Mary and Joseph, and the baby [Jesus], who was lying in the manger. When they had seen him, they spread the word concerning what
had been told them about this child, and all who heard it were amazed... But Mary treasured up all these things and pondered them in her heart. The shepherds returned, glorifying and praising God for all the things they had heard and seen, which were
just as they had been told." ???Luke 2:16-20. :) Another known human death again. That's 5 in total for this yr. & 2 many (7? total) for this decade so far. :~(
Note: A fixed width font (Courier, Monospace, etc.) is required to see this signature correctly.
/\___/\ Ant(Dude) @ http://aqfl.net & http://antfarm.home.dhs.org.
/ /\ /\ \ Please nuke ANT if replying by e-mail.
| |o o| |
\ _ /
( )

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Am 25.12.22 um 16:53 schrieb NewsKrawler:

https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

Have you noticed there are more ads on your iPhone this year?

No.

You aren't wrong - there are.

Stealth-ads?

--
Gutta cavat lapidem (Ovid)

--- SoupGate-Win32 v1.05
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On 12/25/22 11:11 AM, nospam wrote:

In article <to9rmf$ti41$1@paganini.bofh.team>, NewsKrawler <newskrawl@krawl.org> wrote:

Have you noticed there are more ads on your iPhone this year?

nope.

You aren't wrong - there are.

there are not. it's still zero.

some people know how to effectively block ads.

Tell, tell...

--
The reason Santa is so jolly is because he knows where all the naughty
girls live

--- SoupGate-Win32 v1.05
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NewsKrawler <newskrawl@krawl.org> wrote:

https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust
Why you saw more ads on your iPhone in 2022

I didn’t. Clearly you don’t have an iPhone.

Have you noticed there are more ads on your iPhone this year?

There were not any ads on mine. I always see a few in the app store but I
am rarely there. And there are ads on web sites. Neither of which amount
to “ads on my iPhone”.

You aren't wrong - there are.

You are wrong. There aren’t.

BTW, love this bit from this error-filled article: “Apple has fared better
in the US, where antitrust cases are often determined by a “consumer welfare” standard”.

In the U.S., anti-trust cases are ALWAYS based on consumer welfare. U.S. anti-trust laws exist to protect consumers. Not competitors. So whining competitors can’t constantly harass each other with frivolous lawsuits.

Since no consumers are being harmed by anything Apple does, Apple is in no legal jeopardy. In fact, consumers love Apple products.

AGAIN, you can’t have a “monopoly” on your own product. Monopolies exist in markets. Not products. Apple is not a monopoly in any market it is
in. There is plenty of competition in PCs, tablets, phones, watches, headphones, app stores and music streaming services.

--- SoupGate-Win32 v1.05
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In article <rgOdncOgztE4UDT-nZ2dnZfqn_qdnZ2d@supernews.com>, Bob
Campbell <nunya@none.none> wrote:

Why you saw more ads on your iPhone in 2022

I didn�t. Clearly you don�t have an iPhone.

they never do.

AGAIN, you can�t have a �monopoly� on your own product. Monopolies exist
in markets. Not products. Apple is not a monopoly in any market it is
in. There is plenty of competition in PCs, tablets, phones, watches, headphones, app stores and music streaming services.

stop with the actual facts. this is usenet.

--- SoupGate-Win32 v1.05
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nospam <nospam@nospam.invalid> wrote:

In article <rgOdncOgztE4UDT-nZ2dnZfqn_qdnZ2d@supernews.com>, Bob
Campbell <nunya@none.none> wrote:

Why you saw more ads on your iPhone in 2022

I didn¹t. Clearly you don¹t have an iPhone.

they never do.

AGAIN, you can¹t have a ³monopoly² on your own product. Monopolies exist >> in markets. Not products. Apple is not a monopoly in any market it is
in. There is plenty of competition in PCs, tablets, phones, watches,
headphones, app stores and music streaming services.

stop with the actual facts. this is usenet.

Sorry. I got carried away.

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