Apple has big plans to expand its home-grown advertising business.
However, it could be a struggle both in dealing with a privacy-focused
public image and from its own engineers. While small compared to
behemoths such as Google's advertising empire, Apple's own advertising
isn't a small project for the company, with it earning billions from
ads served in the App Store and other areas.
However, while Apple has ambitions to grow its ad business in the
coming years, potentially hitting $6 billion by 2025, it has to also
deal with a fundamental struggle. Advertising is viewed as an
anti-privacy industry, whereas Apple is decidedly on the side of
privacy being a human right.
This is not just an external image struggle, but one that's also
internal. Engineers working on Apple's ad technology have signaled
that, though Apple wants to get its ad sales bigger, the engineers
don't want it to swell too big.
https://appleinsider.com/articles/22/11/14/apples-4b-ad-business-at-odds-with-internal-culture-and-values?utm_medium=rss
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