https://www.theverge.com/2022/8/14/23305200/iphone-more-ads-advertising-apple-maps-podcasts-books-mark-gurman-rumors
Your iPhone may soon have more ads coming to Maps, Podcasts, and Books

According to a report from Bloomberg's Mark Gurman, Apple has internally
tested search ads in Maps, which could display recommendations when you
search for restaurants, stores, or other nearby businesses.

Apple first introduced ads on the App Store in 2016, and also displays apps
on its Stocks and News apps. Last September, the company started asking
users whether they want to enable the Personalized Ads that appear on these apps, in compliance with its own App Tracking Transparency (ATT) policy
that cost social platforms billions of dollars.

Apple already implements a similar advertising model on the App Store, as developers can pay to have their app promoted on a search page for a
particular query, like "puzzle games" or "photo editor." As noted by
Gurman, ads on Maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms.

And while the App Store already has ads on the Search tab, Gurman expects
Apple to expand ads to the Today tab and app download pages, which tracks
with previous reports from 9to5Mac, Apple Insider, and MacRumors. According
to 9to5Google, ads on the Today tab will show up as larger cards with the
word "Ad" placed beneath the app's name, while ads on individual app pages
will appear highlighted in blue in the "You Might Also Like" section.

Gurman mentions the potential for advertising on Apple TV Plus, too.

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