Apple considered ditching Google for DuckDuckGo in Safari's private mode https://arstechnica.com/gadgets/2023/10/apple-considered-ditching-google-for-duckduckgo-in-safaris-private-mode/
Apple famously has a highly lucrative deal with Google to use Google's
search engine as the default option in Safari, which is the default web browser on iPads, Macs, and, most importantly, iPhones.
In iOS 17, Apple recently made it easier to use alternatives to Google
search in the Safari web browser's private browsing mode-but the
company considered going even further by making DuckDuckGo, which is
marketed as a more private alternative, the default choice in that
context.
Apple reportedly believed at another point that the only viable
alternative to Google would be to develop its own search engine, which
it didn't, perhaps because the Google deal was so lucrative.
Apple famously has a highly lucrative deal with Google.
On 2023-10-06 05:58:26 +0000, Oscar Mayer said:
Apple considered ditching Google for DuckDuckGo in Safari's private mode
https://arstechnica.com/gadgets/2023/10/apple-considered-ditching-google-for-duckduckgo-in-safaris-private-mode/
Apple famously has a highly lucrative deal with Google to use Google's
search engine as the default option in Safari, which is the default
web browser on iPads, Macs, and, most importantly, iPhones.
In iOS 17, Apple recently made it easier to use alternatives to Google
search in the Safari web browser's private browsing mode-but the
company considered going even further by making DuckDuckGo, which is
marketed as a more private alternative, the default choice in that
context.
Apple reportedly believed at another point that the only viable
alternative to Google would be to develop its own search engine, which
it didn't, perhaps because the Google deal was so lucrative.
Apple was offered Bing by Microsoft as well, but turned that down too
... thank God!!
<https://www.macrumors.com/2023/09/28/microsoft-bing-acquisition-talks/>
Microsoft claims Apple said no due to pressure by Google. More likely
Apple simply knew it was more buggy Microsloth garbage that they wanted nothing to do with.
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