Google will modify search algorithms to tackle clickbait
Content written to appear high up on web search results will be
targeted with new changes, the company says
Google is tweaking its search results in an effort to prioritise
"content by people, for people" and fight back against the scourge of clickbait, the company says.
"We know people don't find content helpful if it seems like it was
designed to attract clicks rather than inform readers," Danny
Sullivan, from Google, said in a blog post. "Many of us have
experienced the frustration of visiting a webpage that seems like it
has what we're looking for, but doesn't live up to our expectations.
The content might not have the insights you want, or it may not even
seem like it was created for, or even by, a person."
So-called "SEO spam", content written explicitly for the purposes of
appearing high up on the results pages of search engines, has long
been a thorn in the side of companies like Google. To tackle it, the
company is launching a "helpful content update" next week.
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https://www.theguardian.com/technology/2022/aug/19/google-will-modify-search-algorithms-to-tackle-clickbait-seo>
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