But Apple has more than usual riding on the new iPhone 15 lineup,
which will be introduced Tuesday at 10 a.m. California time. The tech
titan is looking to snap several straight quarters of sluggish sales -
its longest slump in two decades - and get consumers excited about
upgrading again with new features.

https://www.bloomberg.com/news/articles/2023-09-11/apple-s-high-stakes-iphone-15-launch-explained-in-five-charts

RE: get consumers excited

Yeah, I'm really excited about those higher prices....:-(

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