Musk's X caught throttling outbound links to websites he doesn't like
Elon Musk's X was this week caught throttling outbound links to
several sites, coincidentally ones that the billionaire has complained
about or feuded with in the past.
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Links directing users of the website formerly known as Twitter to news
sources such as The New York Times and Reuters, social media platforms Facebook, Instagram, Threads and Bluesky and subscription newsletter
service Substack were all being delayed based on testing, The
Washington Post reported. Several other news sites, including the
Times, confirmed the delays in their own probing.
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Website loading times have a huge impact on readership: if a page
takes too long to open, even a couple of seconds, people will click
back or close the tab. It also affects conversion rate, a ratio
between visitors and a desirable action by those visitors. For
example, if for every 1,000 people who land on a page, ten sign up for
a newsletter, that's a conversation rate of one percent.
Cloudflare reckons 47 percent of customers expect pages to load in two
seconds or less. Beyond 4.2 seconds, conversion rates fall below a
single percent, Cloudflare said.
https://www.theregister.com/2023/08/16/x_throttling_links/
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