Does relaxing paywall access help or hurt digital news subscriptions?
New study says relaxing paywall access does help increase subscriber
counts long-term.
Key Takeaways:
When news sites relax paywall access to their sites, they leverage
the power of sampling to increase subscribers.
Temporarily suspending paywall restrictions on certain major
stories or trends serves the public interest while conditioning new
visitors to pay for access later.
https://www.eurekalert.org/news-releases/997750
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