US streaming services have clearly turned their attention toward
profitability and away from driving subscriber growth at any cost.
Despite that backdrop, the penetration rate of streaming services
appears to have accelerated a bit in the second quarter of 2023,
according to a new survey focused on the usage of streaming services.

Streaming penetration of US households rose to 84% in Q2, the highest sequential change versus a Q1 since that data's been tracked by a
HarrisX survey that is regularly analyzed by MoffettNathanson (a unit
of SVB Securities). That Q2 84% penetration rate in Q1 2023 compared
to 82% in the prior quarter and 81% in the year-ago quarter.

Drilling down a bit deeper, the survey also found that older streamers
were a key driver, as every service grew share of nearly every
demographic 30 years or older compared to a flat or a slight decline
in the 18- to 24-year-old group.

https://www.lightreading.com/cable-tech/us-streaming-got-jolt-in-q2---study-/d/d-id/785719?

Streaming penetration of US households rose to 84% in Q2

Seems high....unless Smartphones are included...

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