• Lori Loughlin's Influencer Daughter Could Be "Radioactive" for Brands A

    From Elizabeth Paige Laurie@21:1/5 to All on Sun Mar 17 01:47:57 2019
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    Liberal Democrats, too lazy and stupid to compete
    scholastically. This is the result of the present day inferior
    California school system, once the envy of the entire free
    world, after 40 years of Democrat control and parasitic
    socialist union infestation.

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    "Typically, having a criminal record or any negative press makes
    an influencer radioactive in the eyes of an advertiser," said
    Open Influence CEO Eric Dahan.
    Lori Loughlin’s daughter Olivia Jade Giannulli — at the center
    of a university cheating scandal — could be in some serious hot
    water with a multitude of brand sponsorships hanging in the
    balance. Tresemme and Sephora announced Thursday they will stop
    working with Olivia Jade.

    The beauty blogger, social media star and YouTuber has 1.9
    million subscribers on the video platform and another 1.3
    million on Instagram. In the past two years, she has scored
    sponsorship deals with beauty and fashion companies Sephora, Too
    Faced, Tresemme, Smashbox, Marc Jacobs Beauty, Lulus, Boohoo and
    Dolce & Gabbana beauty as well as HP Inc.

    Yet Loughlin was charged Tuesday for allegedly paying $500,000
    in bribes to a USC employee to designate her two daughters as
    recruits to the school’s crew team — even though they did not
    participate in crew. Loughlin was indicted Tuesday along with
    fellow actress Felicity Huffman and more than 40 others involved
    in the college entrance cheating and bribery scandal, though "it
    remains to be seen if we charge any students," Andrew Lelling
    U.S. Attorney for Massachusetts, said during a media conference.

    In a statement to The Hollywood Reporter on Wednesday, HP said
    the company worked with both Lori Loughlin and Olivia Jade in
    2017 "for a one time product campaign. HP has removed the
    content from its properties." The company added, "HP does not
    currently have a relationship with either of them.”

    "Lulus has not worked with Olivia Jade since August 2018 and we
    have no plans to do so in the future," said Colleen Winter, co-
    founder and CEO, to THR in a statement on Thursday.

    Loughlin's other daughter, 20-year-old Isabella Rose Giannulli,
    is also an influencer with 260,000 followers on her Instagram
    account @bella, but had her account set to private as of Tuesday

    Olivia Jade Giannulli started school at USC last fall. She posts
    fashion and makeup tutorials as well as lifestyle videos, many
    with college-oriented titles such as "Spend Time With Me at
    College," "College Dorm Tour" and "College Night Routine." She
    also posted video called "Olivia Jade x Sephora collection (holy
    sh*t)" about her collaborative makeup palette, the Olivia Jade x
    Sephora Collection Bronze & Illuminate Palette, which was still
    available for sale on the beauty giant's website for $28 on
    Tuesday before being removed.

    "I'm just so emotional and so happy," Giannulli said, through
    tears, on her channel while announcing the palette's debut. "I
    have chills." She said she went to the Sephora headquarters to
    make samples and test her product, calling makeup her "biggest
    passion in the world."

    “After a careful review of recent developments, we have made the
    decision to end the Sephora Collection partnership with Olivia
    Jade, effective immediately,” Sephora told THR in a statement on

    Her personal brand-building is now being called into question
    along with the validity of her college admission. Will she be
    dropped or face other repercussions? Her brand partners did not
    respond to requests for comment, and her publicist, Elizabeth
    Much at East 2 West Collective, told THR by email, "I have no
    information at this time."

    "The important thing to understand about the
    celebrity/influencer sponsorship space is that brands are very
    risk-averse," Eric Dahan, CEO of Open Influence, a data-driven
    influencer marketing company with a network of 485,000
    influencers, told The Hollywood Reporter on Tuesday. "Brands
    spend millions of dollars building up and defending their brand
    name, and understand that the wrong sponsorship can undo all of
    their hard work. Typically, having a criminal record or any
    negative press makes an influencer radioactive in the eyes of an

    A Hollywood school consultant added that Giannulli may have
    actually qualified to be accepted to college on her own merit,
    noting that significant accomplishments by college applicants
    are "taken seriously" in the application process, including
    leadership in different realms, which could include being an
    influencer. "Yes, those things could definitely have helped
    her," the expert told THR.

    It turns out that Giannulli's parents may have had greater
    college ambitions for their 19-year-old daughter than she did,
    as reported by BuzzFeed. In a podcast interview on The Zach Sang
    Show, the influencer said: "Mostly my parents really wanted me
    to go because both of them didn't go to college. ... I'm so
    happy they made me go — that sounds so terrible. They didn't
    make me. My sister goes to the same school, and we're pretty
    much inseparable."

    Later in the interview, Giannulli referred to her parents as
    "hypocrites," adding that her father "faked his way" through
    college: "He, like, built his whole entire brand and he wasn't
    actually, like — I don't know if I'm supposed to say this — ever
    enrolled in college. But he, like, faked his way through it and
    then he started his whole business with tuition money that his
    parents thought was going to college."

    https://www.hollywoodreporter.com/news/expert-says-lori- loughlins-influencer-daughter-could-be-radioactive-brands-

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