XPost: alt.niggers, alt.disney, alt.rush-limbaugh
XPost: sac.politics

Self-hating white liberals win again.

The smiling Black chef will soon come off the boxes of Cream of
Wheat.

More than three months after Cream of Wheat’s parent company,
B&G Foods, said it was “initiating an immediate review” of the
brand’s packaging, a decision has been made – the chef will be
removed.

In rapid succession back in mid-June, several companies
announced they would retire racial imagery from their branding
from Aunt Jemima to Mrs. Butterworth's in the wake of renewed
calls for racial equality.

Experts say the branding announcements are a ripple effect from
the Black Lives Matters protests over the police killing of
George Floyd and other African Americans.

Mars Inc. also announced this week that its 70-year-old Uncle
Ben's rice brand will be renamed Ben’s Original and will drop
the logo.

Packaging with the new rice name will hit stores next year and
the new Cream of Wheat packaging is expected to be unveiled
early next year.

Pimento cheese chase:Costco reportedly pulls Palmetto Cheese
after founder calls Black Lives Matter a 'terror organization'

New name for Uncle Ben's:Popular rice brand will soon be known
as Ben's Original

“For years, the image of an African-American chef appeared on
our Cream of Wheat packaging,” B&G Foods said in a statement to
USA TODAY. “While research indicates the image may be based upon
an actual Chicago chef named Frank White, it reminds some
consumers of earlier depictions they find offensive. Therefore,
we are removing the chef image from all Cream of Wheat
packaging."

The breakfast cereal of enriched farina has long been criticized
for the use of a smiling Black chef on its packaging, which has
appeared there since the 1890s. The mascot on early boxes was
known as Rastus, a racial caricature of a Black man, which is
considered derogatory.

"We understand there are concerns regarding the Chef image, and
we are committed to evaluating our packaging and will
proactively take steps to ensure that we and our brands do not
inadvertently contribute to systemic racism,” B&G Foods said in
a June news release. “B&G Foods unequivocally stands against
prejudice and injustice of any kind.”

The company said in its statement to USA TODAY that it has a
"new philanthropic initiative in recognition of the importance
of diversity and inclusion in the culinary community" and "has
begun developing relationships with several of the leading
culinary schools to help support and aid in the development of
African-American and Latinx candidates through various
scholarship and other initiatives."

Palmetto Cheese, which calls itself the top-selling pimento
cheese in the U.S., also has begun rebranding to remove the
image of Vertrella Brown, a Black cook who popularized the
product, from the packaging.

News of the rebranding came after Brian Henry, the founder of
the cheese brand and mayor of Pawleys Island, South Carolina,
made a public Facebook post on Aug. 25 calling Black Lives
Matter a "terror organization."

Costco reportedly removed the pimento cheese from store shelves
after Henry's post but a representative for the wholesale club
said they had no comment when USA TODAY reached out Tuesday.

https://www.usatoday.com/story/money/food/2020/09/26/cream-of- wheat-box-black-chef-removal-2021/3546813001/
 

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