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Book Information
New York Times and Wall Street Journal Bestseller A New York Times technology correspondent presents the dramatic story of Uber, the Silicon Valley startup at the center of one of the great venture capital power struggles of our time.

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with
Silicon Valley.

Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and
ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.

What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company�
��s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it
fought its way toward its fateful IPO.

Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering
technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.


Book ID Asin: 0393652246
Book Title: Super Pumped: The Battle for Uber
Book Author: Mike Isaac
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $11.20
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $15.17
Book Format Name: Paperback
Book Format Price: $11.79
Book Format Name: Audio CD
Book Format Price: $18.98
Book Price: $15.17
Book Category: Books, Business & Money, Finance and unknown
Book Rating: 1,035 ratings
Book Product Detail
Publisher ‏ : ‎ W. W. Norton & Company; 1st edition (September 3, 2019) Language ‏ : ‎ English
Hardcover ‏ : ‎ 408 pages
ISBN-10 ‏ : ‎ 0393652246
ISBN-13 ‏ : ‎ 978-0393652246
Item Weight ‏ : ‎ 1.41 pounds
Dimensions ‏ : ‎ 6.5 x 1.3 x 9.6 inches
Best Sellers Rank: #81,219 in Books (See Top 100 in Books)
#48 in Transportation Industry (Books)
#108 in Venture Capital (Books)
#117 in Social Aspects of Technology
Customer Reviews:
4.5 out of 5 stars 1,035 ratings
Amazon.com Review
An Amazon Best Book of September 2019: Love it or hate it, Uber changed the way we use transportation in the U.S. and beyond. The story of this Silicon Valley start-up and its maverick founder Travis Kalanick is utterly riveting, and in Super Pumped
author Mike Isaac gives readers an insider’s view of the stunning highs and catastrophic lows of what Isaac calls one of the first mobile unicorns. Through a combination of rapid-fire technological advances and hubris, Uber not only challenged an
antiquated system, they delivered it a death blow that has had profound repercussions. The abhorrent behavior, cut-throat mentality, and frat-boy corporate culture within Uber may make you question how it became such a success, but this was also a power
structure founded on remarkable creativity, innovation, and tenacity. Kalanick was a master of manipulation and deception during his reign at Uber, and it’s fascinating to see the machinations and greed that were ultimately his downfall. Once again,
Uber is making headlines, and Super Pumped gives readers the jump on some of the backroom dealings that are now coming to light. A masterful work of investigative journalism perfect for readers who were captivated by Bad Blood, Mike Isaac’s book is a
wild ride that you won’t want to miss. —Seira Wilson, Amazon Book Review Review
“The tale of Uber, the queen of the so-called ‘unicorns,’ is a parable about power―and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac’s account is also teeming with
new revelations that will shock and outrage you.” - John Carreyrou, author of Bad Blood“[Isaac’s] meticulously reported account of Uber’s trajectory avoids the easy paths.” - Nitasha Tiku, WIRED“Isaac is great at the ticktock of events as
they unfold, but his best work comes when he steps back to examine the bigger picture.” - Leslie Berlin, New York Times Book Review“[Isaac] spins a compelling yarn. . . [Super Pumped] is no dry business profile but a tale that Isaac has deeply
reported yet still made accessible.” - William Nottingham, Los Angeles Times“A devastating expose.” - John Arlidge, The Times“The first thing to know about Mike Isaac’s new book is that it’s wildly entertaining. But it’s also a very
important read, because Isaac shows how Uber’s messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life.” - Bethany McLean, author of The Smartest Guys in the Room“
Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry.” - Nick Bilton, special
correspondent, Vanity Fair“A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley’s growth-at-any-cost culture.” - Sheelah Kolhatkar, author of Black Edge“Reading more like a soap opera
than a business book. . . Super Pumped goes beyond the business profile to reveal something deeper and darker. The Uber of Super Pumped―most likely still the Uber of today―is not just a business; it’s a Beast.” - B. David Zarley, Paste“A
detailed, unsparing account of entrepreneurial arrogance, breathtaking excess, and cutthroat competition at one of the tech industry’s most vaunted, loathed, and socially transformative companies. In tracking Uber’s turbulent trajectory and Kalanick�
�s eventual fall from grace, Mike Isaac illuminates―and indicts―some of the business practices, cultural values, and mythologies shaping our new social infrastructure.” - Anna Wiener, author of Uncanny Valley“[R]ollickingly entertaining.” -
Edward Niedermeyer, The Drive“Many people have an Uber story – this is the Uber story, and it’s a corporate nightmare. Once poised to take its place beside Amazon, Facebook and Google as a blue-chip tech giant, Uber’s disastrous IPO was the
result of ruthless ambition, misconduct and billions of dollars gone awry.” - Newsday“[E]xpansive and lucid. …the definitive Uber book.” - Noah Kulwin, The Baffler“Mike Isaac’s new book about Uber provides many lessons for aspiring
entrepreneurs, technologists and elected officials, and for society as a whole.” - Dylan Schleicher, Porchlight Books
Read more
Book Review
Name: Scot Parsley
Rating: 1.0 out of 5 stars
Title: Poorlywrittenrehashofpublicnewsfullofselfcongratulationsandpoorexplanations
Date: Reviewed in the United States on September 8, 2019
Review: This is the first review I’ve ever written on Amazon. I’m not a review writer, but I had to comment on this.This is one most poorly written books I’ve read in years. I picked it up because I’ve always disliked Uber and thought this would
be an Uber-focused version of “Bad Blood” (one of my favorite books I’ve read this year). It was not even in the same league. By the end I actually liked Travis more, and truly loathed the author for making me sit through 350 pages of painful
drivel.The writing is horribly self-congratulatory (“there was a New York Times reporter involved. That reporter was me” is evoked multiple times as if to remind the reader that the book can’t be as bad as it seems because of the authors employer).
The authors obvious insecurity comes creeping through throughout the book. It’s also full of childish errors. At one point the author says Travis has “Savant-like math skills” because he can calculate how long it will take to get somewhere in a car
given the distance and the speed. I reread this 5 times, thinking it must be a joke. It was not.A few pages later I found out why simple arithmetic counts as Fields Medal worthy: the author insists that a 1.5mbps modem is “thousands” of times faster
that a 28.8kbps modem. Apparently for the author 1500/28.8=~50 is an impossibly complex math equation.These were just two of the 11 tweet-worthy mistakes or idiocies scattered throughout the book. Some of the other egregious examples: saying all
companies have a single founder, that consumer-facing companies always get higher valuations than enterprise software/infrastructure companies, or that VCs investors hope to earn a 20% total return on their initial investment “after 10 years” (not
compounded annualized return, which would have made sense). I wondered at times if the author had decided to save money by not hiring an editor.In addition to being painfully self-absorbed and full of errors, the writing is incredibly formulaic. It felt
like the whole book had been written by a machine-learning algorithm trained to imitate non-fiction. The book had all the superficial traits of the genre, without any infusion of actual writing talent.Unless you enjoy comically bad writing, avoid this
book at all costs.

Name: Amazon User
Rating: 1.0 out of 5 stars
Title: Nothingbutarehashofthenewsarticlesfrom2017notanentertainingread
Date: Reviewed in the United States on September 7, 2019
Review: I was hoping that this would be a great read, but was deeply disappointed that it's not. It's the same stories by the same author that wrote the news articles for the NYT, and just basically reprinted in book form. He's trying to double-dip with
the same material.Other books like Bad Blood about Theranos actually have deeply researched and investigated material that make a compelling story and could become a great movie, but not this book unfortunately. It reads like the same news articles you'
ve already read so you leave the book feeling you haven't learned anything more.If you want a more entertaining and better researched book, go for Bad Blood or any Michael Lewis book. This definitely falls short of those caliber of books, unfortunately.

Name: Alice
Rating: 5.0 out of 5 stars
Title: Cannotputitdown
Date: Reviewed in the United States on September 5, 2019
Review: Halfway through and yes, it's quite remarkable. It is like the author was hiding behind doorways in some conversations.So far, and admittedly I haven't seen all of it, I think it feels fair and even-handed, not over-sensational.The writing is
also very good -- fast reading and I'm finding myself obsessed with this story.Hard not to compare it to Bad Blood, equally juicy. The difference is that we all saw this -- we were all riding Ubers and loving the convenience and celebrating the fact that
is has transformed urban transportation.And we all knew someone who worked there and hated the culture -- but who wanted to stay to cash out.Will update more in a day or two, with more thoughts and details.UPDATE: <100 pages to goI am obsessed with this
book and the story. I find it so amazing that such a large, transformative company was run just so poorly. I'm at the point where Bad Boy Travis is taking a break from the company -- and I do feel sorry for him, up to a point. I don't feel sorry for the
enablers -- some whom I think Isaac let off pretty lightly. In fact, many of the characters he describes show up (at least up to this point) as quite admirable, such as the CTO Thuan Pham, among others.I cannot wait to talk about this book with friends
and observers. I am less sanguine that it cannot happen again, and again and again, because the whole startup/crazy money chasing the next big thing/bro culture has no reason to change.UPDATE: finished the book and just raced through toward the end. I
think everyone interested in startups/disruption and tech in general should read this book, for what it says about the whole cycle of money-funding-new-ideas.Was riveted by the ins and outs of Benchmark's actions and how one of the most founder-friendly
firms in Silicon Valley, could push out a CEO who controls the shares and the board!Yes, I loved reading the book but am saddened the the problems will not go away because there's too much money sloshing around looking for the next big thing, with
investors all FOMO about the next bro startup. Kalanick, who Mike Isaac described as having a philosophy of "Ayn Rand meets Wolf of Wall Street," is part of the system, not an outlier. Susan Fower's "very strange year" at Uber is happening again in firms
all over, venture firms are ignoring women founders, and tools like AI propogate the same old ideas. Sigh.Still, it's great to dissect how this very visible company jumped the shark, and keep the conversation going about how Silicon Valley, innovators,
and investors can do much, much better.OK, sermon over.Thanks for reading.

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