• Industry News: Mixed News For Activision

    From Spalls Hurgenson@21:1/5 to All on Mon Nov 7 19:17:26 2022
    So, it's mixed news for Activision.

    On the plus side, "Call of Duty Modern Warfare II The Reboot Redux
    version 2.0" is doing gangbusters, with fairly good reviews and over 1
    billion dollars US in sales after its first ten days. This makes it
    the best selling game in the franchise since the 2012 release of
    "Black Ops II", so that's a pleasant resurgence for the title.

    On the other hand... it's looking extremely iffy if the acquisition by Microsoft will ever go through. That's not entirely bad news for
    Activision, since if Microsoft can't pull it off, Activision is due a
    $3 billion USD fee. Still, Activision has been mostly in a holding
    pattern for the past year - as is common for companies about to be
    acquired, so as not to rock the boat prior to completion of the sale -
    and getting up to speed again might be costly. Plus, all those
    lawsuits against the company won't be mooted out by the sale if
    Microsoft doesn't take over.

    And while Activision remains profitable, its earning have been
    dropping quarter by quarter. It's net revenue for the latest quarter
    was "only" $1.78 billion, compared to the $2.07 billion a year ago.
    Stock earnings have been similarly affected. It's just not as strong a
    company as it was a year ago. Without that deal, it might be hard for
    it to get back on its feet.

    Plus those pesky lawsuits just aren't going away, with further
    accusations of union-busting tricks and various cruelty-to-employee
    habits. Plus, Kotick got caught financing the political campaign of a
    US election-denier and anti-abortionist, because of course he did.
    You'd think that somebody earning that much money might know not to do
    anything controversial until AFTER the sale is complete, but then
    maybe - just maybe - CEOs aren't really worth those giant salaries?

    Well, maybe Diablo IV will bring happiness to the House of Blizz. I'm
    sure news of how it will be a live-service game will be well received
    by its fans. No? Hmmm.

    But at least Activision has all that Call of Duty money. $1 billlion
    USD of sales is sure to lead to a lot of lootbox revenue...

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Werner P.@21:1/5 to All on Fri Nov 11 07:46:56 2022
    Frankly spoken, Activision is pretty much the publisher I care least
    about even less than EA, who brings out occasionally a game which I am interested in. Activision while sitting disney like on top of a ton of
    unused IP literally has no game anymore and did not have for a long time
    I have any interest in. (as I said i dont care about war shooters and
    less about Diablo lootbox style, there are so many really good
    alternatives even for the click and slay style, I frankly also do not
    care about)


    Microsoft did not only want to buy Activision for COD but because of the
    IPs they wanted to revive. They know that there is a ton of names in the portfolion beneath the COD and Diablo names which have a high potential
    but are basically rotting away.

    So basically Activision getting bought by someone competent would be a
    good thing in this case.

    Man I just wished the original activision would roam its head once in a
    while, the studio which brought us Pitfall, River Raid, Little Computer
    people etc...

    But EA started off innovative as hell as well before they struck gold
    with their sports titles. (the rockstar game designer era when they
    called themselves EOA)

    --- SoupGate-Win32 v1.05
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  • From Spalls Hurgenson@21:1/5 to Werner P. on Fri Nov 11 10:21:12 2022
    On Fri, 11 Nov 2022 07:46:56 +0100, "Werner P." <werpu@gmx.at> wrote:

    Frankly spoken, Activision is pretty much the publisher I care least
    about even less than EA, who brings out occasionally a game which I am >interested in. Activision while sitting disney like on top of a ton of
    unused IP literally has no game anymore and did not have for a long time
    I have any interest in. (as I said i dont care about war shooters and
    less about Diablo lootbox style, there are so many really good
    alternatives even for the click and slay style, I frankly also do not
    care about)

    Oh, ditto. I don't buy Activision games. They aren't even on my
    watchlist. Another "Call of Duty"? Yawn. I have twelve already. "World
    of Warcraft"? You can get the same - or better! - experience from
    free-to-play MMORPGs these days. Even were their corporate behavior
    not enough to drive me away, they just don't have a compelling line-up
    of games anymore, at least not for me. And it doesn't look as if
    that's going to change any time in the near future. I've said it
    before; as much a I bemoan the quality of Indie and small-publisher
    games, at least they're creating innovative and interesting products
    rather than rehashing the same old pabulum from ten years ago like the
    triple-A developers.

    Microsoft did not only want to buy Activision for COD but because of the
    IPs they wanted to revive. They know that there is a ton of names in the >portfolion beneath the COD and Diablo names which have a high potential
    but are basically rotting away.

    While it's hard to say exactly why Microsoft is in the deal, it's much
    more likely for Activision's mobile division than anything PC or
    Console related. Those are nice bonuses for Microsoft, sure, but it's
    the mobile division that is the real prize. Not only is it the source
    of at least half of Activision's revenue, it fills in a gap in
    Microsoft's own business.

    (It reminds me of Electronic Art's acquisition of Origin. Most people
    assumed it was solely for EA to gain control of Ultima, Wing
    Commander, and the rest of their famous IPs... but EA was as much (or
    possibly more) interested in Origin's sale team. In an era when many
    games were still sold in small, single-owner game stores, a sales team
    with connections to all those stores was worth their weight in gold
    since they were the ones who could convince retailers to put your
    games on their shelves. Too often the reason for these acquisitions
    has less to do with customer-facing reasons, and more to do with
    fixing business-management problems).

    So basically Activision getting bought by someone competent would be a
    good thing in this case.

    That's for darn sure. Although its unlikely that we'd see immediate
    change after the acquisition; it's rare and foolhardy to 'clean house'
    of all the C-levels until after you have an understanding of how a
    business works and have appropriate replacements in hand. And even
    when Kotick and the rest are shuffled off the board, it's not like
    they're leaving unrewarded. Still, seeing Kotick et al's back will be
    welcome.

    God, how did it ever come that we'd start seeing MICROSOFT as a savior
    of PC gaming?!?

    Man I just wished the original activision would roam its head once in a >while, the studio which brought us Pitfall, River Raid, Little Computer >people etc...

    Or even the Activision from the middle period (although many of those
    IPs were acquired rather than invented in-house, I'd still like to see
    their return). Games like "Heavy Gear", "Battlezone", "Zork", "Heretic
    II", "Soldier of Fortune", "Gun", "Prototype" and "NASCAR".

    But EA started off innovative as hell as well before they struck gold
    with their sports titles. (the rockstar game designer era when they
    called themselves EOA)

    "If it's in the game, it's in the game!" ;-)

    I think EA's turning point was the hiring of Andrew Wilson, then as
    Executive Producer to the FIFA games, and now the CEO of the whole
    company. He almost singlehandedly championed the microtransactions/lootboxes/etc. strategy that first took over FIFA,
    then the other sport titles, and then became a prominent feature in
    all of EA's games. Even under Ritocello - it's former CEO - EA was
    showing some interest in diversifying its IP and creating games its
    customers might like, but after Wilson took over it was all about
    'online services' and sticking to tried-n-true franchises. His only
    saving grace over Kotick is that he's not quite the asshole... at
    least publically. Wilson - arguably - may not be as anti-employee, anti-consumer as Kotick... but he's done little to advance the state
    of the art of gamemaking, preferring instead to focus on
    monetizations.

    --- SoupGate-Win32 v1.05
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  • From Justisaur@21:1/5 to Spalls Hurgenson on Fri Nov 11 07:39:47 2022
    On Friday, November 11, 2022 at 7:21:28 AM UTC-8, Spalls Hurgenson wrote:
    On Fri, 11 Nov 2022 07:46:56 +0100, "Werner P." <we...@gmx.at> wrote:

    Frankly spoken, Activision is pretty much the publisher I care least
    about even less than EA, who brings out occasionally a game which I am >interested in. Activision while sitting disney like on top of a ton of >unused IP literally has no game anymore and did not have for a long time
    I have any interest in. (as I said i dont care about war shooters and
    less about Diablo lootbox style, there are so many really good
    alternatives even for the click and slay style, I frankly also do not
    care about)

    Oh, ditto. I don't buy Activision games. They aren't even on my
    watchlist. Another "Call of Duty"? Yawn. I have twelve already. "World
    of Warcraft"? You can get the same - or better! - experience from free-to-play MMORPGs these days. Even were their corporate behavior
    not enough to drive me away, they just don't have a compelling line-up
    of games anymore, at least not for me. And it doesn't look as if
    that's going to change any time in the near future. I've said it
    before; as much a I bemoan the quality of Indie and small-publisher
    games, at least they're creating innovative and interesting products
    rather than rehashing the same old pabulum from ten years ago like the triple-A developers.
    Microsoft did not only want to buy Activision for COD but because of the >IPs they wanted to revive. They know that there is a ton of names in the >portfolion beneath the COD and Diablo names which have a high potential
    but are basically rotting away.

    I'm thinking, what are you guys talking about? Diablo and WoW is Blizzard?!

    I guess I'm 15 years behind the times, since that's how long ago they
    bought Blizzard, and really explains their sharp drop into the cesspool.

    God, how did it ever come that we'd start seeing MICROSOFT as a savior
    of PC gaming?!?

    It makes some sense, they want to keep people on windows. Games
    are one way to do that. It is surprising they aren't screwing it up
    though.

    Man I just wished the original activision would roam its head once in a >while, the studio which brought us Pitfall, River Raid, Little Computer
    people etc...

    Or even the Activision from the middle period (although many of those
    IPs were acquired rather than invented in-house, I'd still like to see
    their return). Games like "Heavy Gear", "Battlezone", "Zork", "Heretic
    II", "Soldier of Fortune", "Gun", "Prototype" and "NASCAR".

    Meh to all of that too.

    - Justisaur

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Spalls Hurgenson@21:1/5 to justisaur@gmail.com on Fri Nov 11 17:57:37 2022
    On Fri, 11 Nov 2022 07:39:47 -0800 (PST), Justisaur
    <justisaur@gmail.com> wrote:
    On Friday, November 11, 2022 at 7:21:28 AM UTC-8, Spalls Hurgenson wrote:
    On Fri, 11 Nov 2022 07:46:56 +0100, "Werner P." <we...@gmx.at> wrote:

    Frankly spoken, Activision is pretty much the publisher I care least
    about even less than EA, who brings out occasionally a game which I am
    interested in. Activision while sitting disney like on top of a ton of
    unused IP literally has no game anymore and did not have for a long time
    I have any interest in. (as I said i dont care about war shooters and
    less about Diablo lootbox style, there are so many really good
    alternatives even for the click and slay style, I frankly also do not
    care about)

    Oh, ditto. I don't buy Activision games. They aren't even on my
    watchlist. Another "Call of Duty"? Yawn. I have twelve already. "World
    of Warcraft"? You can get the same - or better! - experience from
    free-to-play MMORPGs these days. Even were their corporate behavior
    not enough to drive me away, they just don't have a compelling line-up
    of games anymore, at least not for me. And it doesn't look as if
    that's going to change any time in the near future. I've said it
    before; as much a I bemoan the quality of Indie and small-publisher
    games, at least they're creating innovative and interesting products
    rather than rehashing the same old pabulum from ten years ago like the
    triple-A developers.
    Microsoft did not only want to buy Activision for COD but because of the
    IPs they wanted to revive. They know that there is a ton of names in the
    portfolion beneath the COD and Diablo names which have a high potential
    but are basically rotting away.

    I'm thinking, what are you guys talking about? Diablo and WoW is Blizzard?!

    I guess I'm 15 years behind the times, since that's how long ago they
    bought Blizzard, and really explains their sharp drop into the cesspool.

    Heh. I sometimes forget people aren't as interested in industry
    movements as I am.

    I'm hesitant to blame the merger between Activision and Blizzard as
    the start of their decline though. Then again, I've never put Blizzard
    up on a pedestal either; I've never been the biggest fans of their
    games. The original "Warcraft" was fun, but I felt they were
    outclassed by the "Command & Conquer" games. I've a love-hate
    relationship with "Diablo" I've often discussed here. "World of
    Warcraft" left me cold. "Starcraft"? Just "Warcraft" with a sci-fi
    skin, innit? None of them awful games, sure, but neither were they
    anything that made me want to rush out and buy their games on Day One.

    And the company very quickly started to rely on sequels and mission
    packs rather than creating new stuff to boot. So - despite their
    bewildering popularity - Blizzard never struck me as a significant to
    moving the industry forward. They'd simply got lucky with some early
    hits and were milking their good fortune since then. They were already
    being criticized for this by the time the merger with Activision
    occured.

    Plus, a lot of the bad behavior from the C-levels and toxic behaviors
    fostered amongst the lower rankers dates back to before the buy-out.
    Activision is to blame for that only because they didn't stamp it out
    (or consider it worthy of even investigating). But Blizzard was
    problematic even before Kotick was involved.


    God, how did it ever come that we'd start seeing MICROSOFT as a savior
    of PC gaming?!?

    It makes some sense, they want to keep people on windows. Games
    are one way to do that. It is surprising they aren't screwing it up
    though.

    I'm not sure that's so true anymore. Microsoft's long-term goal has
    been changing to a software-a-service model, and Windows' dominance
    has been more a tool towards achieving this than the goal itself. But
    I think that Microsoft wouldn't be too upset if, ultimately, it
    transferred its services to a completely digital/online experience
    regardless of the underlying OS. That's not to say they're willing to
    give up on Windows yet - they haven't made their online services
    essential to everyone yet - but Microsoft's actions have indicated
    that "Windows" isn't the company's overriding driver the way it was
    ten or fifteen years ago.


    Man I just wished the original activision would roam its head once in a
    while, the studio which brought us Pitfall, River Raid, Little Computer >>>people etc...

    Or even the Activision from the middle period (although many of those
    IPs were acquired rather than invented in-house, I'd still like to see
    their return). Games like "Heavy Gear", "Battlezone", "Zork", "Heretic
    II", "Soldier of Fortune", "Gun", "Prototype" and "NASCAR".

    Meh to all of that too.

    Meh to Zork? Blasphemy! Where's my pitchfork?!?!

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Justisaur@21:1/5 to Spalls Hurgenson on Fri Nov 11 16:30:49 2022
    On Friday, November 11, 2022 at 2:57:54 PM UTC-8, Spalls Hurgenson wrote:
    On Fri, 11 Nov 2022 07:39:47 -0800 (PST), Justisaur
    Or even the Activision from the middle period (although many of those
    IPs were acquired rather than invented in-house, I'd still like to see
    their return). Games like "Heavy Gear", "Battlezone", "Zork", "Heretic
    II", "Soldier of Fortune", "Gun", "Prototype" and "NASCAR".

    Meh to all of that too.
    Meh to Zork? Blasphemy! Where's my pitchfork?!?!

    Yeah, never much cared for the text adventures. All I can say is that Zork
    is my least hated of them. I never owned it, just played briefly at a friend's house.

    I did forget Battlezone though, that's was an awesome arcade game. Oh wait, that was Atari.

    - Justisaur

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Mike S.@21:1/5 to spallshurgenson@gmail.com on Fri Nov 11 22:01:42 2022
    On Fri, 11 Nov 2022 17:57:37 -0500, Spalls Hurgenson <spallshurgenson@gmail.com> wrote:

    Meh to Zork? Blasphemy! Where's my pitchfork?!?!

    Zork 1, Zork 2, Zork 3, Beyond Zork, Zork Zero, Return to Zork... did
    I miss any?

    I agree with Justisaur. Meh to Zork.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Mike S.@21:1/5 to All on Fri Nov 11 22:21:06 2022
    On Fri, 11 Nov 2022 22:01:42 -0500, Mike S. <Mike_S@nowhere.com>
    wrote:

    Zork 1, Zork 2, Zork 3, Beyond Zork, Zork Zero, Return to Zork... did
    I miss any?

    Yes, I did.

    Zork Nemesis and Zork Grand Inquisitor.

    Seriously, meh to Zork.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Spalls Hurgenson@21:1/5 to spallshurgenson@gmail.com on Sun Nov 27 17:44:01 2022
    On Mon, 07 Nov 2022 19:17:26 -0500, Spalls Hurgenson <spallshurgenson@gmail.com> wrote:

    So, it's mixed news for Activision.
    Another couple of weeks, and it looks even more unlikely that the
    merger is going through. Before, the deal was under intense scrutiny
    by EU regulators; now, the United States federal trade commision seems
    likely to block the merger too*.

    It will be interesting to see what will happen if (when) the merger is
    blocked. Obviously there will be the usual rounds of suits and
    counter-suits, but assuming Microsoft's acquisition of ActiBlizz is
    blocked, what's next? Microsoft won't care; they're sitting pretty and
    just want the deal to shortcut their way into mobile gaming. But Activision-Blizzard has been largely in a holding pattern since the
    talks began; no new IPs, really nothing fresh on the table in over a
    year beyond the usual (if profitable) sequels to Call of Duty and the
    like. Meanwhile, its competitors have been pushing ahead - with new
    properties, new streaming and subscription services, their own
    acquisitions - while Activision has been running in place.

    The company won't go collapse - World of Warcraft and Call of Duty
    alone will assure that - but it'll be all that much harder to stay
    competitive with the likes of Ubisoft, EA, and the rest. Throw in all
    the pending lawsuits - none of which might be mooted if the merger is
    blocked - and Activision looks vulnerable. Perhaps they'll divest some
    of their properties? Or is another merger with somebody else in the
    offing?

    And will nobody rid us of this troublesome Kotick?


    ========================
    * details here: https://www.politico.com/news/2022/11/23/exclusive-feds-likely-to-challenge-microsofts-69-billion-activision-takeover-00070787

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Ross Ridge@21:1/5 to spallshurgenson@gmail.com on Fri Dec 2 17:33:51 2022
    Spalls Hurgenson <spallshurgenson@gmail.com> wrote:
    It will be interesting to see what will happen if (when) the merger is >blocked. Obviously there will be the usual rounds of suits and
    counter-suits, but assuming Microsoft's acquisition of ActiBlizz is
    blocked, what's next?

    I don't think it's likely that the merger will fail, at least not on
    it's merits. The assumption of a lot people in the video game world is
    that it will, but they're not really looking at from the perspective of a competition regulator. Regulators are evalutating what effect this deal
    will have on competition in their own domestic markets. For example,
    they don't really care if a Japanese company is hurt by the merger.
    So long as it's not a fatal blow to Sony, say if it causes Microsoft and
    Sony to switch places in the console sales rankings, it's not going to
    have a big effect on consumers.

    What is looking is more likely to kill the deal is the US FTC filing an injuction against the merger, putting it on hold until a case can be heard
    in their own administrative court. That case likely won't be over by
    the contractual deadline for closing the merger, and so would scuttle it without the court actually coming to a decision. Potentially Microsoft
    and Activision could come to an agreement to extend the deadline, but
    it would essentially mean renogiating the deal from scratch.

    The only real question about Activision Blizard's future if the merger
    does fail is what happens to Bobby Kotick. He was planning to leave
    the company after the merger, perhaps either to retire or to start a new venture, and may still want to. He wouldn't get the same generous terms
    if he voluntary resigns as he would've gotten if the merger went through,
    but maybe he could engineer his own ouster.

    The company itself will just continue on. I can't see anyone in a
    position to acquire Activision being able to pass the regulatory hurdles
    if Microsoft can't. Microsoft was one of the few companies in the
    video game business that could acquire Activision in a all-cash deal.
    Sony and Tencent presumably could also do this, but would have an
    even harder time getting regulatory approval. A merger with another
    similarily large video game publisher (Embracer or Electronic Arts?),
    paid with a much less attractive stock-swap, would have an even bigger
    and more obvious negative effect on competition.

    Activsion is very profitable and is not even close to being "vulnerable". That's just another assumption of people in the video game communitiy
    because of all the bad news the company has received. The lawsuits will
    be dealt with in one way or another and even they go badly won't have big effect on the company's bottom line. Activision doesn't need a saviour,
    and that isn't what the deal with Microsoft is about. It's just about Microsoft finally becoming a major video game publisher and having to
    pay Activision Blizzard sharesholders a ton of money to do so.

    --
    l/ // Ross Ridge -- The Great HTMU
    [oo][oo] rridge@csclub.uwaterloo.ca
    -()-/()/ http://www.csclub.uwaterloo.ca:11068/
    db //

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Spalls Hurgenson@21:1/5 to Ross Ridge on Fri Dec 2 20:47:56 2022
    On Fri, 2 Dec 2022 17:33:51 -0000 (UTC), rridge@csclub.uwaterloo.ca
    (Ross Ridge) wrote:


    Activsion is very profitable and is not even close to being "vulnerable". >That's just another assumption of people in the video game communitiy
    because of all the bad news the company has received. The lawsuits will
    be dealt with in one way or another and even they go badly won't have big >effect on the company's bottom line. Activision doesn't need a saviour,
    and that isn't what the deal with Microsoft is about. It's just about >Microsoft finally becoming a major video game publisher and having to
    pay Activision Blizzard sharesholders a ton of money to do so.

    I agree; Activision isn't vulnerable in the sense that it will
    disappear, or that it needs a merger to survive. But it has been
    treading water for over a year, as is common with companies awaiting a potential merger (you don't want to disrupt the status quo with risky
    moves that significantly alter - or are perceived to alter - the value
    of the company).

    If the acquisition does not go through, it will have to jumpstart its operations, pushing new IPs and operations that have been on hold for
    the past twelve months. And until those new ventures come into
    fruition, the company will not be falling behind its more active
    competitors. This adds risk that will hamper its ability to take on
    new investors or loans. Again, it won't kill the company but it could
    well push the company out from the forefront of the industry.

    (if the acquisition does go through, Microsoft will also have to
    jumpstart its new property, but that's less of an issue for the
    Seattle behemoth, especially since it's mostly interested in using
    Activision for its mobile gaming assets

    And its looming lawsuits and labor problems are an issue, even if they
    don't directly affect revenue. They affect stock value, they make
    investors nervous, they affect employee morale, they affect customer
    trust, they attract further government scrutiny. The downsides of
    these have - so far - been largely minimized because it was assumed
    that many of these problems would be mooted by the new ownership, but
    if the acquisition falls through, Activision will have to finally face
    up to them.

    Whether the regulators allow the sale to go through or not - and
    between the FTC and EU looking askance at the deal, it is looking
    increasingly uncertain - Activision isn't going to disappear. But
    until there is an answer to that question, the company is in a sort of
    limbo where it can't really resolve any of its issues.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From JAB@21:1/5 to Spalls Hurgenson on Sat Dec 3 10:51:22 2022
    On 03/12/2022 01:47, Spalls Hurgenson wrote:
    On Fri, 2 Dec 2022 17:33:51 -0000 (UTC), rridge@csclub.uwaterloo.ca
    (Ross Ridge) wrote:


    Activsion is very profitable and is not even close to being "vulnerable".
    That's just another assumption of people in the video game communitiy
    because of all the bad news the company has received. The lawsuits will
    be dealt with in one way or another and even they go badly won't have big
    effect on the company's bottom line. Activision doesn't need a saviour,
    and that isn't what the deal with Microsoft is about. It's just about
    Microsoft finally becoming a major video game publisher and having to
    pay Activision Blizzard sharesholders a ton of money to do so.

    I agree; Activision isn't vulnerable in the sense that it will
    disappear, or that it needs a merger to survive. But it has been
    treading water for over a year, as is common with companies awaiting a potential merger (you don't want to disrupt the status quo with risky
    moves that significantly alter - or are perceived to alter - the value
    of the company).

    If the acquisition does not go through, it will have to jumpstart its operations, pushing new IPs and operations that have been on hold for
    the past twelve months. And until those new ventures come into
    fruition, the company will not be falling behind its more active
    competitors. This adds risk that will hamper its ability to take on
    new investors or loans. Again, it won't kill the company but it could
    well push the company out from the forefront of the industry.

    (if the acquisition does go through, Microsoft will also have to
    jumpstart its new property, but that's less of an issue for the
    Seattle behemoth, especially since it's mostly interested in using
    Activision for its mobile gaming assets

    And its looming lawsuits and labor problems are an issue, even if they
    don't directly affect revenue. They affect stock value, they make
    investors nervous, they affect employee morale, they affect customer
    trust, they attract further government scrutiny. The downsides of
    these have - so far - been largely minimized because it was assumed
    that many of these problems would be mooted by the new ownership, but
    if the acquisition falls through, Activision will have to finally face
    up to them.

    Whether the regulators allow the sale to go through or not - and
    between the FTC and EU looking askance at the deal, it is looking increasingly uncertain - Activision isn't going to disappear. But
    until there is an answer to that question, the company is in a sort of
    limbo where it can't really resolve any of its issues.


    Activision make new IP's?

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