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  • Privacy preserving attribution for advertising

    From OSnews@21:1/5 to All on Mon Feb 14 22:18:15 2022
    Attribution is how advertisers know if their advertising campaigns are working. Attribution generates metrics that allow advertisers to understand how their advertising campaigns are performing. Related measurement techniques also help publishers
    understand how they are helping advertisers. Though attribution is crucial to advertising, current attribution practices have terrible privacy properties.
    For the last few months we have been working with a team from Meta (formerly Facebook) on a new proposal that aims to enable conversion measurement - or attribution - for advertising called Interoperable Private Attribution, or IPA.

    Mozilla working together with Facebook on a privacy feature. How desperate is Mozilla, exactly?

    https://www.osnews.com/story/134554/privacy-preserving-attribution-for-advertising/

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    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From OSnews@21:1/5 to All on Thu Feb 17 22:31:41 2022
    Attribution is how advertisers know if their advertising campaigns are working. Attribution generates metrics that allow advertisers to understand how their advertising campaigns are performing. Related measurement techniques also help publishers
    understand how they are helping advertisers. Though attribution is crucial to advertising, current attribution practices have terrible privacy properties.
    For the last few months we have been working with a team from Meta (formerly Facebook) on a new proposal that aims to enable conversion measurement - or attribution - for advertising called Interoperable Private Attribution, or IPA.

    Mozilla working together with Facebook on a privacy feature. How desperate is Mozilla, exactly?

    https://www.osnews.com/story/134554/privacy-preserving-attribution-for-advertising/

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)