I quote this at length because it marks the far end of a continuum,
reaching back to 1928. When Bernays originally put these words to paper,
he described how a widespread sociological phenomenon, that of universal literacy, led to unexpected consequences. It was used by those who were
given to a shrewder assessment of the burgeoning landscape to leverage
their new understanding in order to manipulate, rather than emancipate the masses. Sound familiar?
Years later television emerged to bring these techniques of manipulation
to a broadcast audience, in essence taking Bernays propaganda to an industrial level.
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