Dave D wrote:Hi Ian!
Does anyone recognize this font? I contacted Singer here in the US and
they are not sure what the font is.
Thanks for any help.
http://www.singerco.com/images/logo_singer.gif
Looks like copperplate: http://www.myfonts.com/fonts/bitstream/copperplate-gothic/
but the G has a left-pointing extension. Perhaps Singer used a modified version, or found a similar type with the correct G.
- Iain.
Iain Hallam wrote:
Dave D wrote:
Bzzzt. Wrong. Next contestant.
For starters, copperplate is something entirely different from
Copperplate Gothic. Copperplate is a script style associated with copperplate engraved formal invitations.
However, getting back to the question at hand, the Singer logo predates digital typography. In fact, it probably predates photoengraving. It
most certainly predates Copperplate Gothic, which was designed by F.W.
Goudy in the early 1900s. The original, after being sketched for
approval, was most likely rendered in India ink and then routed, using a pantograph, in steel plates of various sizes to make logotypes that were then reproduced, presumably as stereotypes. The relation to the
font-making process is tenuous at best, with the major point of
convergence being height-to-paper.
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