Texting voters just got harder, right before the midterms.

By Rachel M. Cohen - Jul 19, 2022

Text messaging - with their markedly high "open rates" - is an
especially potent form of political outreach: Since 2016, texting has
become one of the most appealing ways for campaigns to engage voters
or supporters, especially as so many have ditched their landlines.

But as part of a broader effort to crack down on the fast-growing
problem of spam calls and texts, mobile carriers like AT&T, T-Mobile,
and Verizon have been rolling out a new policy that affects any
business, nonprofit, union, or campaign that intends to send at least
3,000 messages per day.

https://www.vox.com/2022/7/19/23268260/midterms-texting-10dlc-campaigns-optin-mobile

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