T-Mobile is ramping up its efforts to cash in on the lucrative
advertising business. The carrier has officially launched its new "App Insights" program after more than a year in beta. App Insights allows
marketers to buy user data directly from T-Mobile, with a particular
emphasis on data showing which apps you have on your phone and which
apps you regularly use.

T-Mobile's creepy new App Insights program

News of the official launch of T-Mobiles App Insights program was
first reported by Ad Exchanger after an interview with Jess Zhu, the
carriers head of advertising products and development. Essentially,
App Insights is a new app-based analytics platform that allows
marketers to track, segment and target T-Mobile wireless subscribers
based on the apps they have installed on their phone and their
engagement patterns.

https://9to5mac.com/2022/06/27/t-mobile-selling-user-data/

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