Light Reading
11/16/2022
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NEW YORK – The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. modify or discontinue certain claims for its Magenta Max mobile wireless service plan, including claims that:

"You'll get T-Mobile's Price Lock Guarantee, they won't raise the
rates of your rate plan, ever" (the "Price Lock Guarantee" claim).

"When you switch your family to T-Mobile Magenta Max, you can get
up to $1,000." "Families [with T-Mobile] save 20% versus AT&T."

The claims at issue, which appeared in two T-Mobile television
commercials (the "Please Listen" ad and the "Cumpleanos" ad), were
challenged by competitor AT&T Services, Inc.

https://www.lightreading.com/5g/atandt-challenges-t-mobiles-magenta-max-ads/d/d-id/781809

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